Advertising
Advertising to Baby Boomers
In the fast-paced world of advertising, it can be challenging to create campaigns that resonate with different age demographics. Baby Boomers, in particular, are a unique group that requires strategic targeting. This Aging generation has proven to be brand loyal and buying decisions are based on the quality of the product, the value of the merchandise and how inclusive is the customer service. Our experts in this area of the site explore effective advertising strategies and how advertising campaigns work with not only this generation but with Millennials and Generation X.
Television, radio, magazines and newspapers are still popular among baby boomers, making them ideal channels for targeted advertising. A significant number of baby boomers are active on social media platforms like Facebook and LinkedIn, and use the internet regularly, presenting opportunities for effective digital marketing strategies. Influencer marketing does influence many baby boomers, especially when influencers are peers or respected figures in our age group. With a well-thought-out strategy, advertising to Baby Boomers can yield substantial returns.
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Join me on a transformative journey in this episode as we explore the concept of embracing imperfections and the power of resilience with my special guest, Kristin Gutierrez. Kristin, a high-ticket coach, shares her inspiring transition from a corporate vice president in sales to empowering entrepre…
Join me on a transformative journey in this episode as we explore the concept of embracing imperfections and the power of resilience with my special guest, Kristin Gutierrez. Kristin, a high-ticket co…
Join me on a transformative journey in this episode as we explore the concept of embracing imperfections and the power of resilience with my special guest, Kristin Gutierrez. Kristin, a high-ticket coach, shares her inspiring transition from a corporate vice president in sales to empowering entrepreneurs to monetize their expertise. We'll uncover her career beginnings, influenced by her family's sales background, and her experiences in college and early jobs, including selling yellow page advertising and excelling at Saks Fifth Avenue. Her story in the competitive language translation services…
Vickie Poole
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By Corey C. WalkerShort-form video content is taking over social media, with platforms like Instagram, TikTok, and Facebook emphasizing reels as a way to reach new audiences. For small local businesses, this shift is a game-changer. Reels allow businesses to create bite-sized, engaging videos th…
By Corey C. WalkerShort-form video content is taking over social media, with platforms like Instagram, TikTok, and Facebook emphasizing reels as a way to reach new audiences. For small local busin…
By Corey C. WalkerShort-form video content is taking over social media, with platforms like Instagram, TikTok, and Facebook emphasizing reels as a way to reach new audiences. For small local businesses, this shift is a game-changer. Reels allow businesses to create bite-sized, engaging videos that grab attention quickly. Since these videos are often pushed to a larger audience through algorithms, you don’t need a big advertising budget to get noticed. By consistently creating reels that showcase your products, services, or even behind-the-scenes moments, your business can stand out and c…
Corey Walker
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This week, on The Conscious Consultant Hour, Sam is pleased to welcome Author and Professor, Kamla K. Kapur.Kamla is a versatile and celebrated writer, who seamlessly weaves her Indian heritage with her experiences here in the United States to craft captivating literary works spanning plays, novels,…
This week, on The Conscious Consultant Hour, Sam is pleased to welcome Author and Professor, Kamla K. Kapur.Kamla is a versatile and celebrated writer, who seamlessly weaves her Indian heritage with h…
This week, on The Conscious Consultant Hour, Sam is pleased to welcome Author and Professor, Kamla K. Kapur.Kamla is a versatile and celebrated writer, who seamlessly weaves her Indian heritage with her experiences here in the United States to craft captivating literary works spanning plays, novels, poetry, essays, and reimagining of Indian spiritual texts. She is the author of 8 books.Her latest book is The Privilege of Aging, Savoring the Fullness of Life. Kamla has moved beyond her identity as an author into her identity as a crumbling old person who continues to write passionately wheneve…
Sam Liebowitz
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I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase a…
I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv c…
I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to r…
Devin Thorpe
January 23, 2025 
I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase a…
I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv c…
I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to r…
Devin Thorpe
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In this episode of The Teaching Journeys Podcast, hosted by Dave Roberts and co-hosted by Kali Regan, the focus is on the philosophy of Kintsugi and its applications to personal transformation and healing. The episode features Dr. Bob Choat, an expert in psychology and transformational practices. Dr…
In this episode of The Teaching Journeys Podcast, hosted by Dave Roberts and co-hosted by Kali Regan, the focus is on the philosophy of Kintsugi and its applications to personal transformation and hea…
In this episode of The Teaching Journeys Podcast, hosted by Dave Roberts and co-hosted by Kali Regan, the focus is on the philosophy of Kintsugi and its applications to personal transformation and healing. The episode features Dr. Bob Choat, an expert in psychology and transformational practices. Dr. Choat discusses his background and expertise in various fields, including fitness, martial arts, and NLP. The conversation delves into the cultural and historical significance of Kintsugi and Wabi Sabi, emphasizing the concepts of imperfection and impermanence as pathways to personal growth. The d…
Dave Roberts
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Owning a small business is challenging, and selling it can be a complex process. Having someone with industry experience in your corner can make a huge difference. Joining us today is David Barnett, former finance broker turned business broker and then consultant. As a finance broker, he witness…
Owning a small business is challenging, and selling it can be a complex process. Having someone with industry experience in your corner can make a huge difference. Joining us today is David Barnet…
Owning a small business is challenging, and selling it can be a complex process. Having someone with industry experience in your corner can make a huge difference. Joining us today is David Barnett, former finance broker turned business broker and then consultant. As a finance broker, he witnessed firsthand the struggles small business owners encounter when buying or selling a business. Now through his consulting, he provides unbiased advice, prioritizing client needs without the conflicts of interest often associated with commission-based brokerage. David emphasizes the value of strong…
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In this heartening episode, we delve into the silent struggle of the Impostor Within, a familiar foe to many of us navigating the professional world. Join us as we explore personal tales of doubt and triumph, shedding light on those moments when we feel most out of place, yet are exactly where we be…
In this heartening episode, we delve into the silent struggle of the Impostor Within, a familiar foe to many of us navigating the professional world. Join us as we explore personal tales of doubt and …
In this heartening episode, we delve into the silent struggle of the Impostor Within, a familiar foe to many of us navigating the professional world. Join us as we explore personal tales of doubt and triumph, shedding light on those moments when we feel most out of place, yet are exactly where we belong. Together, we'll uncover practical strategies and affirmations to quiet the whispers of not being enough and embrace the undeniable truth of our capabilities. Tune in to find solace in shared experiences and leave empowered, ready to claim your space with newfound confidence.Our Sponsors:* Chec…
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I’m not a financial advisor; nothing I write in Superpowers for Good should be considered investment advice. You should seek appropriate counsel before making investment decisions.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a…
I’m not a financial advisor; nothing I write in Superpowers for Good should be considered investment advice. You should seek appropriate counsel before making investment decisions.When you purchase …
I’m not a financial advisor; nothing I write in Superpowers for Good should be considered investment advice. You should seek appropriate counsel before making investment decisions.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Join the SuperCrowd!Headlines over the past decade have frequently highlighted the …
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Cats. You may love 'em, hate 'em or feel indifferent, but there's no escaping their power, especially if you spend any time online.Cats have a long history in the world of advertising. In our latest episode, we invite friend and poster expert Paul Hennessey back into the bar to discuss the appeal of…
Cats. You may love 'em, hate 'em or feel indifferent, but there's no escaping their power, especially if you spend any time online.Cats have a long history in the world of advertising. In our latest e…
Cats. You may love 'em, hate 'em or feel indifferent, but there's no escaping their power, especially if you spend any time online.Cats have a long history in the world of advertising. In our latest episode, we invite friend and poster expert Paul Hennessey back into the bar to discuss the appeal of cat posters aesthetically and financially, discuss a few of our favorites and decode why their traits and quirks make them perfect for so many different types of products.- - - - -Visit our full episode page for show notes, the visual examples we discuss, additional links and more!- - - - -Mentione…
Todd Coats & Elliot Strunk
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