Paulette Ensign » BabyBoomer.org Contributors | Expert Voices On Life After 50

"What do YOU do?" ...a frequently asked question when networking, in a social setting, or even merely passing the time with small talk. For many years (34 of them so far), the short soundbite that wou…

"What do YOU do?" ..…

"What do YOU do?" ...a frequently asked question when networking, in a social setting, or even merely passing the time with small talk. For many years (34 of them so far), the short soundbite that would prompt the desired "tell me more" was elusive. I tested many options, and none accomplished the goal. Then it showed up, out of the blue: Thousands of our clients discover NON-TRADITIONAL NEW REVENUE STREAMS for their content. THEN the "tell me more" goes to the how-to tips that Subject Matter Experts are forever giving away for free; those tips can be handsomely monetized, way beyond selling o…

Paulette Ensign November 24, 2025

BEST Time for Tips

“Timing is Everything” William Shakespeare in his play Julius Caesar in 1599Great Timing, Great Idea‘Ever wonder what’s the most popular, most lucrative, or other “best” measure to get a �…

“Timing is Everyth…

“Timing is Everything” William Shakespeare in his play Julius Caesar in 1599Great Timing, Great Idea‘Ever wonder what’s the most popular, most lucrative, or other “best” measure to get a “leg up” getting on the how-to tips bandwagon? Maybe you’ve pondered what the best time is for tips, landing on a season of the year as your answer.You can be successful with any topic reflecting your knowledge, any time of year, with the right audience, clear focus, and refined sales techniques. It can produce outstanding results almost regardless of your topic. Too Close to SeeYou may find …

Paulette Ensign April 29, 2025

Gee, I Never Thought of That

A commonly noted statistic is only 30-40% of books purchased are read completely from start to finish. And that’s on the high side! Some candid souls admit to the number being closer to 5%! Does tha…

A commonly noted sta…

A commonly noted statistic is only 30-40% of books purchased are read completely from start to finish. And that’s on the high side! Some candid souls admit to the number being closer to 5%! Does that leave you as driven to write your book as you were?Your motivators likely include gaining professional credibility and satisfying a desire to bring your knowledge to others. A full length book is not particularly the best or only starting point for you to achieve those goals. Before sinking months of time into researching your potential book, reading and re-reading, making changes, spending m…

Paulette Ensign March 26, 2025

SOOOOoooo Much Content – Where to Start?

“The only thing holding you back is the belief that something is holding you back."-Kaitlyn WalshBeginningIf ever there was a common thread among many Subject Matter Experts, it’s the title of thi…

“The only thing ho…

“The only thing holding you back is the belief that something is holding you back."-Kaitlyn WalshBeginningIf ever there was a common thread among many Subject Matter Experts, it’s the title of this article. The longer you’re involved in your area of expertise, the more likely that thought is to surface, regardless of your field. You might think it’s an obvious answer - start at the beginning, most basic level - your definition may be different from someone initially coming to your expertise. Really?Even if you successfully embrace the beginners’ mind as an effective, logical starti…

Paulette Ensign March 10, 2025

When was the last time you…

Life isn’t about finding yourself. Life is about creating yourself. - George Bernard Shaw…received one or a small number of how-to tips positioned as a marketing tool to help improve some part o…

Life isn’t about f…

Life isn’t about finding yourself. Life is about creating yourself. - George Bernard Shaw…received one or a small number of how-to tips positioned as a marketing tool to help improve some part of your personal or professional life? You’ve received articles, newsletters, eBooks, social media posts, quotes, affirmations, and all manner of other online formats categorized as “lead magnets.” Each is intended to be compelling enough to capture your attention, enticing you to purchase from the company who sent it. Have you noticed many business owners use that approach in their marketin…

Paulette Ensign February 5, 2025

Expanding Your Audience

It is much harder to build an audience when you’re just following the crowd. - Dustin W. StoutEXPAND your audience?? You’re not sure who your audience is, much less how to expand it, right? You’…

It is much harder to…

It is much harder to build an audience when you’re just following the crowd. - Dustin W. StoutEXPAND your audience?? You’re not sure who your audience is, much less how to expand it, right? You’re not alone in your quandary!Your audience could be an age group, gender, married, single, with kids, without, native English language speakers, certain expertise topics, educational levels, affluence, or culture. Do you think everyone is your audience? Maybe you have yet to think of it at all.OR, you’ve thought about it, feel confident in your description…but wait! Your audience is human, no…

Paulette Ensign January 7, 2025

But THAT Won’t Work – 5 Ways That WILL

“Business opportunities are like buses. There’s always another one coming." – Richard BransonWhen did you last notice someone spending lots of time and energy sharing reasons their idea wouldn�…

“Business opportun…

“Business opportunities are like buses. There’s always another one coming." – Richard BransonWhen did you last notice someone spending lots of time and energy sharing reasons their idea wouldn’t work? Talk about backpedaling and defending one’s shortcomings, huh?Or feeling you hit some sort of brick wall in your business? Your creativity went missing in action, your client base evaporated, you were bored, or you contemplated closing your company and getting a j-o-b.Then a pandemic from out of nowhere. The world closed for months. You at least needed to eat, costing you Money, or home…

Paulette Ensign December 2, 2024

As Soon As

“Whether it's the best of times or the worst of times, it's the only time we've got.”– Art BuchwaldRemember the most recent time you said or thought “as soon as…”? Do you remember what ha…

“Whether it's the …

“Whether it's the best of times or the worst of times, it's the only time we've got.”– Art BuchwaldRemember the most recent time you said or thought “as soon as…”? Do you remember what happened next, once you noticed that thought surfacing in your mind? Soooo many choices surfaced.Maybe you were motivated to shorten the waiting time until whatever needs to happen, bringing your creativity center stage. Or, you used it as a stalling tactic, stopped by fear, a sense of inadequate skills or information, or hanging it on someone else’s actions. What would happen if you noticed “a…

Paulette Ensign November 20, 2024

Right Tasks To Delegate

Ira Alilio, Guest AuthorDid you get smarter about this before I did? Some of us take longer than others. After receiving endless outreaches from many agencies, this one's name impressed me enough to…

Ira Alilio, Guest Au…

Ira Alilio, Guest AuthorDid you get smarter about this before I did? Some of us take longer than others. After receiving endless outreaches from many agencies, this one's name impressed me enough to explore who and what they were about.Virtual Colleagues spoke volumes. That's who I want -- a colleague, not an assistant. And that's what I got, and what a difference she makes!!! Many thanks to April, who makes so much more possible in my business. She knows I Love it when she starts a sentence with "I was thinking..." and when she refers to "us," and "we." Is she perfect? Yes, a perfect Hu…

Paulette Ensign October 27, 2024

Risk-Free Proven Strategies for Product Line Extensions

“If you really want to do something, you'll find a way. If you don't, you'll find an excuse.”– Jim RohnYou wrote one book and you’re so excited about it. All that time and energy writing and p…

“If you really wan…

“If you really want to do something, you'll find a way. If you don't, you'll find an excuse.”– Jim RohnYou wrote one book and you’re so excited about it. All that time and energy writing and producing the book. Sales are slower than you expected. You realize you have only one product to sell. It’s a “yes/no” thought process in your potential buyers’ mind. Not great odds, are they?Now what? You’ve emotionally slipped into a world of limitations - limited financial resources, limited enthusiasm, limited knowledge, limited flexibility, a low risk tolerance, and limiting beliefs …

Paulette Ensign October 21, 2024

Mind the Gap

The Only Person You are Destined to be is the Person You Decide to Be- Ralph Waldo EmersonYes, a phrase originally heard on each of my wonderful visits to England. The reference was to the space betwe…

The Only Person You …

The Only Person You are Destined to be is the Person You Decide to Be- Ralph Waldo EmersonYes, a phrase originally heard on each of my wonderful visits to England. The reference was to the space between the platform and the door to the train (aka “subway” in New York City and elsewhere.) It’s a phrase meant to keep you safe no matter whether you are a child, adult, or have any challenging human conditions.There are many gaps in everyday life worth minding, though for different reasons. Some, if not many, of those gaps are opportunities and become obvious when paying attention. Minding th…

Paulette Ensign September 18, 2024

Profitable Paths to Show You the Money

Are you stuck in self-defeating, limiting beliefs about exchanging your products for payment – also known as “sales”? And the more you ponder it, you’re digging a deeper hole?You’re not alon…

Are you stuck in sel…

Are you stuck in self-defeating, limiting beliefs about exchanging your products for payment – also known as “sales”? And the more you ponder it, you’re digging a deeper hole?You’re not alone. There’s lots of company standing in the way of success with you, denying those who want and need what you offer.What if you found pain-free, profitable pathways to answers for large audiences, helping more people than you currently do, propelling your prosperity beyond your imagination?Here are examples of highly successful, unconventional ways, done by people just like you.In Spite of COVIDT…

Paulette Ensign August 29, 2024

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