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Customers

We Are All Customers

Customers are the backbone of any business. We are individuals or entities that purchase goods or services. Individual consumers are everyday people who buy stuff for personal use, driven by factors such as price, quality, and brand reputation. In the Business to Business model ( B2B), businesses themselves are customers, purchasing products or services for operational needs. These transactions are typically larger, more complex, and driven by business requirements and return on investment. Government agencies and non-profit organizations are customers with specific procurement processes and requirements. Our Experts in this area of the site explore all of these different customers and how to reach them and create a loyal following.

Today’s digital Technology has transformed how customers are reached. Customer Relationship Management (CRM) Tools like Salesforce and HubSpot, provide platforms that help businesses manage customer interactions more effectively than ever. Strategies include personalized communication, timely responses to inquiries, and regular updates on product offerings. As our generation turns their priorities to Health, wellness, Travel and leisure, the Baby Boomers as customers should not be overlooked. Understanding and adapting to our needs, maintaining strong Relationships, and leveraging technology to enhance interactions are key to sustaining customers as we are Aging.

Customer Specialists & Contributors

Steve DiGioia Customer Service Crusader, Author, & Trainer
Yvonne Jones Customer Relations Specialist
Alan Cay Culler Writer of Stories and Songs
Barry Edwards Over Fifty Starting Over
Beth Elkassih Professional Blogger
C Peter Cimoroni Podcaster
Dave Gulas President & Co-Founder of EZDC 3PL, Host of The Beyond Fulfillment Podcast
Don Dixon MrDon
Jenn Foster Bestselling Author
Michael Berman Michael W.G. Berman
Nina Bard Owner, BRD Sport
Paris Vega Chief Growth Officer / Podcast Host
Rebekah Scott Mom, Wife, Designer and Coach
Richard Flint Keynote Speaker & Success Mentor
Robin Dreeke Podcaster
Sean Tepper Founder and CEO of Tykr
Steve Ramona Doing Business with a Servant's Heart
Susan Sneath & Gail McDonald Podcasters, The Change Zone
Troy W. Hudson Professional Voice Over Artist
Whitney Lee True Story Public Relations, Principal
Zen Benefiel Possibilities Coagulator

Podcasts About Customer
First Customers
Business Brain – The Entrepreneurs’ Podcast
Business, Beer & BS with Mike & Blaine
Medicare For The Lazy Man Podcast
MOJO: The Meaning of Life & Business
Too Young To Be Old with Diane Gilman, The Queen of Jeans
THE ECOMMERCE EDGE Podcast with Jason Greenwood
The JMOR Connection
John C. Morley Serial Entrepreneur
The Tony DUrso Show - Journey to Success!
Powered by Authenticity
Cardinal Lessons

Books About Customer
The Eight Competencies of Relationship Selling
By Jim Cathcart
What to Do When You’re the Speaker
By Jim Cathcart
The Book on ChatGPT
By Daniel Steele
The Heart of Marketing
By Judith Sherven

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Fridai - Ai Browsers Test Your Website + Markdown &Raquo; Businessbrain 2022 Logo 3000Px
Podcast Episode
FridAI – AI Browsers Test Your Website + Markdown

In this episode of Business Brain, we dig into the tools that make us better operators, starting with Markdown, the plain-text format John Gruber built to be human-readable and computer-friendly, and now the format our AI overlords love because it burns fewer tokens and runs faster. We share a free …

In this episode of Business Brain, we dig into the tools that make us better operators, starting with Markdown, the plain-text format John Gruber built to be human-readable and computer-friendly, and …

In this episode of Business Brain, we dig into the tools that make us better operators, starting with Markdown, the plain-text format John Gruber built to be human-readable and computer-friendly, and now the format our AI overlords love because it burns fewer tokens and runs faster. We share a free live-preview tool at markdownlivepreview.com and Dave’s go-to Mac app, then get real about software pricing: consumers overwhelmingly want to buy outright while enterprises prefer subscriptions, and why recurring revenue is what keeps the small developers we love in business. Then we get into the …

Listen · 21:04
Avatar Of Dave Hamilton Dave Hamilton July 24, 2026
Free Refills &Amp; Poutine: What The 2026 World Cup Taught Us About Marketing &Amp; Customer Experience &Raquo; Cif6D5Uavta3Qhj88T2E3Adqs68E 3
Podcast Episode
Free Refills & Poutine: What the 2026 World Cup Taught Us About Marketing & Customer Experience

Send us Fan MailThe world came to North America for soccer—and left talking about free refills, ranch dressing, poutine, barbecue, and a whiskey-drinking raccoon. This week on the Mike and Blaine show, we unpack the funniest and most unexpectedly wholesome stories of international fans discovering…

Send us Fan MailThe world came to North America for soccer—and left talking about free refills, ranch dressing, poutine, barbecue, and a whiskey-drinking raccoon. This week on the Mike and Blaine sh…

Send us Fan MailThe world came to North America for soccer—and left talking about free refills, ranch dressing, poutine, barbecue, and a whiskey-drinking raccoon. This week on the Mike and Blaine show, we unpack the funniest and most unexpectedly wholesome stories of international fans discovering life in the United States, Mexico, and Canada during the 2026 World Cup.But this isn't just a recap of tournament tourism; it’s a deep dive into core business strategy, tactical marketing, and customer experience (CX). Why do visitors see pure magic in the everyday things locals completely t…

Listen · 52:47
Avatar Of Blaine Bertsch Blaine Bertsch July 23, 2026
Ep. 974 - Five Typical Medicare Buyers Dissect &Quot;Medicare For The Lazy Man&Quot; &Raquo; Lazymanrecolored Flippedright Final 1400X1400 White Rc
Podcast Episode
Ep. 974 – FIVE TYPICAL MEDICARE BUYERS DISSECT "MEDICARE FOR THE LAZY MAN"

The "MEDICARE BUYER COUNCIL" HAS TAKEN ON THE AWESOME TASK OF READING AND DIGESTING THE MEDICARE-RELATED CONTENT CONTAINED WITHIN THE 2026 EDITION OF "MEDICARE FOR THE LAZY MAN". THIS COLLECTION OF FIVE CRITICAL RESEARCHERS WAS CREATED BY AN EXPERT IN ARTIFICIAL INTELLIGENCE AND WAS DESIGNED TO EMBO…

The "MEDICARE BUYER COUNCIL" HAS TAKEN ON THE AWESOME TASK OF READING AND DIGESTING THE MEDICARE-RELATED CONTENT CONTAINED WITHIN THE 2026 EDITION OF "MEDICARE FOR THE LAZY MAN". THIS COLLECTION OF FI…

The "MEDICARE BUYER COUNCIL" HAS TAKEN ON THE AWESOME TASK OF READING AND DIGESTING THE MEDICARE-RELATED CONTENT CONTAINED WITHIN THE 2026 EDITION OF "MEDICARE FOR THE LAZY MAN". THIS COLLECTION OF FIVE CRITICAL RESEARCHERS WAS CREATED BY AN EXPERT IN ARTIFICIAL INTELLIGENCE AND WAS DESIGNED TO EMBODY EACH OF THE IMPORTANT CHARACTERISTICS DISPLAYED BY THOSE INTERESTED IN GAINING MASTERY OF THE MEDICARE PROGRAM. PERHAPS YOU SHARE ONE OR MORE OF THESE CHARACTERISTICS!  Contact me at: [email protected] (Most severe critic: A+)                   Visit us on: BabyBoomer.ORG Inspired b…

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Avatar Of Douglas B. Jones Douglas B. Jones July 22, 2026
Article
Caregiver Burnout: What to Do After You Lose Your Patience with a Parent

By Nurse Taylor, RN — Former Geriatric Nurse & Chief Customer Happiness Officer at Joe & Bella If you've ever snapped at an aging parent and immediately felt crushing guilt, you're not alone — and you're not a bad caregiver. You're a human one. I want to start with something nobody says out loud…

By Nurse Taylor, RN — Former Geriatric Nurse & Chief Customer Happiness Officer at Joe & Bella If you've ever snapped at an aging parent and immediately felt crushing guilt, you're not alone — and…

By Nurse Taylor, RN — Former Geriatric Nurse & Chief Customer Happiness Officer at Joe & Bella If you've ever snapped at an aging parent and immediately felt crushing guilt, you're not alone — and you're not a bad caregiver. You're a human one. I want to start with something nobody says out loud, but almost every family caregiver has felt: "I just lost it." Maybe it was the third time you explained something they couldn't remember. Maybe it was the moment they refused help they clearly needed. Maybe it was something small — a repeated question, a misplaced item, a slow walk through a par…

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Avatar Of Ben Graham Ben Graham July 22, 2026
Article
Used AI to Run My Small Business for a Week. It Wasn’t What I Expected

By Corey C. Walker By Tuesday afternoon, AI had written an email to a difficult customer, planned five social media posts, and suggested a promotional giveaway I'd never run. It was productive, technically, but it didn't feel like running a business. For one week, I brought AI into the everyday work…

By Corey C. Walker By Tuesday afternoon, AI had written an email to a difficult customer, planned five social media posts, and suggested a promotional giveaway I'd never run. It was productive, techni…

By Corey C. Walker By Tuesday afternoon, AI had written an email to a difficult customer, planned five social media posts, and suggested a promotional giveaway I'd never run. It was productive, technically, but it didn't feel like running a business. For one week, I brought AI into the everyday work of a small business. I treated it like an extra set of hands, using it to organize ideas, prepare drafts, answer routine questions, and turn unfinished thoughts into something useful. I wanted to...

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Avatar Of Corey Walker Corey Walker July 21, 2026
How To Build Business Systems That Help You Scale With Adi Klevit &Raquo; 17776295 1740080818234 Ff9D9D20B45Ac
Podcast Episode
How to Build Business Systems That Help You Scale with Adi Klevit

Growing a business requires more than the right technology. It requires business systems that make important work repeatable, consistent, and easier to scale.In this episode of MOJO: The Meaning of Life and Business, Jennifer R. Glass speaks with Adi Klevit, founder of Business Success Consulting Gr…

Growing a business requires more than the right technology. It requires business systems that make important work repeatable, consistent, and easier to scale.In this episode of MOJO: The Meaning of Li…

Growing a business requires more than the right technology. It requires business systems that make important work repeatable, consistent, and easier to scale.In this episode of MOJO: The Meaning of Life and Business, Jennifer R. Glass speaks with Adi Klevit, founder of Business Success Consulting Group and host of the Systems Simplified podcast, about how processes and standard operating procedures, or SOPs, help businesses operate more effectively.Jennifer and Adi explore the difference between a business process, an SOP, and the technology used to support them. They discuss why buying a new …

Listen · 35:08
Avatar Of Jennifer Glass Jennifer Glass July 21, 2026
The Beginning Of Hsn: From Fashion Designer To The Queen Of Jeans &Raquo; C8D441A1 8926 4714 9C0D 004Cecc6Dd91 62386Ada2 37883848 1684880193176 8E8D3Db19C3D6
Podcast Episode
The Beginning of HSN: From Fashion Designer to the Queen of Jeans

Before she became known as the Queen of Jeans, Diane Gilman faced rejection, legal battles, career setbacks, and one of the biggest challenges of her life—stepping in front of a television camera for the very first time.In this episode, Diane shares the remarkable story behind her journey from fas…

Before she became known as the Queen of Jeans, Diane Gilman faced rejection, legal battles, career setbacks, and one of the biggest challenges of her life—stepping in front of a television camera fo…

Before she became known as the Queen of Jeans, Diane Gilman faced rejection, legal battles, career setbacks, and one of the biggest challenges of her life—stepping in front of a television camera for the very first time.In this episode, Diane shares the remarkable story behind her journey from fashion designer to one of the most recognizable personalities in television retail. She reflects on the pivotal moments that shaped her career, including the opportunity that changed everything when QVC came calling and how learning to connect with viewers transformed the way fashion was sold.More tha…

Listen · 30:58
Avatar Of Diane Gilman Diane Gilman July 21, 2026
E704:🎓 Cro Mastery Revealed: Data-Driven Ecommerce Wins, Ai Future &Amp; Post-Purchase Secrets | Mentoring Moments #195 W/Guest Mentors David Schomer &Amp; James Backenstose | The Ecommerce Edge Podcast &Raquo; 961455A573562Bdf
Podcast Episode
E704:🎓 CRO MASTERY REVEALED: DATA-DRIVEN ECOMMERCE WINS, AI FUTURE & POST-PURCHASE SECRETS | MENTORING MOMENTS #195 W/GUEST MENTORS DAVID SCHOMER & JAMES BACKENSTOSE | THE ECOMMERCE EDGE Podcast

Show NotesIn this episode, David Schomer (CEO) and James Backenstose from Build Grow Scale (BGS) share how they help brands achieve massive conversion lifts using 10+ years of proven split-test data across half a billion dollars in client revenue.Discover why feelings lose to data, how post-purchase…

Show NotesIn this episode, David Schomer (CEO) and James Backenstose from Build Grow Scale (BGS) share how they help brands achieve massive conversion lifts using 10+ years of proven split-test data a…

Show NotesIn this episode, David Schomer (CEO) and James Backenstose from Build Grow Scale (BGS) share how they help brands achieve massive conversion lifts using 10+ years of proven split-test data across half a billion dollars in client revenue.Discover why feelings lose to data, how post-purchase surveys drive huge wins, the shift to AI-powered shopping experiences, and why personalization and rich product data will separate winners from losers in the agentic AI era.Whether you're struggling with conversion rates or preparing for conversational commerce, this episode delivers actionable CRO…

Listen · 1:00:55
Avatar Of Jason Greenwood Jason Greenwood July 20, 2026
⚡ Cro Mastery Revealed: Data-Driven Ecommerce Wins, Ai Future &Amp; Post-Purchase Secrets | E704 &Raquo; 961455A573562Bdf
Podcast Episode
⚡ CRO MASTERY REVEALED: DATA-DRIVEN ECOMMERCE WINS, AI FUTURE & POST-PURCHASE SECRETS | E704

This is E704:🎓 CRO MASTERY REVEALED: DATA-DRIVEN ECOMMERCE WINS, AI FUTURE & POST-PURCHASE SECRETS | MENTORING MOMENTS #195 W/GUEST MENTORS DAVID SCHOMER & JAMES BACKENSTOSE | THE ECOMMERCE EDGE Podcast ------------------------ Show Notes In this episode, David Schomer (CEO) and James Bac…

This is E704:🎓 CRO MASTERY REVEALED: DATA-DRIVEN ECOMMERCE WINS, AI FUTURE & POST-PURCHASE SECRETS | MENTORING MOMENTS #195 W/GUEST MENTORS DAVID SCHOMER & JAMES BACKENSTOSE | THE ECOMMERCE…

This is E704:🎓 CRO MASTERY REVEALED: DATA-DRIVEN ECOMMERCE WINS, AI FUTURE & POST-PURCHASE SECRETS | MENTORING MOMENTS #195 W/GUEST MENTORS DAVID SCHOMER & JAMES BACKENSTOSE | THE ECOMMERCE EDGE Podcast ------------------------ Show Notes In this episode, David Schomer (CEO) and James Backenstose from Build Grow Scale (BGS) share how they help brands achieve massive conversion lifts using 10+ years of proven split-test data across half a billion dollars in client revenue. Discover why feelings lose to data, how post-purchase surveys drive huge wins, the shift to AI-powered shopping…

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Avatar Of Jason Greenwood Jason Greenwood July 20, 2026
Stop Overpaying Stripe, Square, And Paypal &Raquo; B2B 1 14
Article
Stop Overpaying Stripe, Square, and PayPal

Nationwide Payment Systems  Stop Overpaying Stripe, Square, and PayPal When Transparent Pricing Makes More Sense  Stripe, Square, and PayPal are convenient, but growing businesses may overpay. Learn how transparent pricing and NPS can help reduce payment processing confusion.  Presented by All…

Nationwide Payment Systems  Stop Overpaying Stripe, Square, and PayPal When Transparent Pricing Makes More Sense  Stripe, Square, and PayPal are convenient, but growing businesses may overpay. Lea…

Nationwide Payment Systems  Stop Overpaying Stripe, Square, and PayPal When Transparent Pricing Makes More Sense  Stripe, Square, and PayPal are convenient, but growing businesses may overpay. Learn how transparent pricing and NPS can help reduce payment processing confusion.  Presented by Allen Kopelman, CEO — Nationwide Payment Systems-Host of B2B Vault: The Biz2Biz Podcast  AI OVERVIEW Businesses may overpay for payment processing when they stay on flat-rate platforms after their volume, transaction mix, or payment needs become more complex. Stripe, Square, PayPal, and Qu…

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Avatar Of Allen Kopelman ALLEN KOPELMAN July 20, 2026
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