Marketing
Marketing Strategies
Considering that 12 Million Baby Boomers still own businesses and the rest of us are affected by marketing on a daily basis, understanding the Baby Boomer Generation is crucial for businesses aiming to effectively communicate and engage with this demographic. Baby Boomers hold significant purchasing power, and tailoring marketing efforts to their preferences can drive business Growth.
Baby Boomers value authenticity and are more likely to respond to direct and personal communication. They appreciate well-researched, informative content. Unlike younger generations, Boomers are less influenced by trends and more by value, reliability, and quality. Therefore, businesses should focus on these aspects when marketing to this demographic.
It’s also important to note that Baby Boomers are becoming increasingly tech-savvy, making digital marketing channels an effective way to reach them. However, traditional mediums like print, TV, and radio shouldn’t be overlooked. A balanced, multi-channel approach is the key to successful marketing by and for this generation.
Marketing Specialists & Contributors
Podcasts About Marketing
Books About Marketing
Explore Content About Marketing
In this inspiring episode of Conversations with Rich Bennett, Rich and co-host Michelle Hayes sit down with Kay Oliver, a Hollywood veteran turned award-winning author. Kay shares her incredible journey of resilience, from navigating the challenges of a male-dominated entertainment industry to survi…
In this inspiring episode of Conversations with Rich Bennett, Rich and co-host Michelle Hayes sit down with Kay Oliver, a Hollywood veteran turned award-winning author. Kay shares her incredible journ…
In this inspiring episode of Conversations with Rich Bennett, Rich and co-host Michelle Hayes sit down with Kay Oliver, a Hollywood veteran turned award-winning author. Kay shares her incredible journey of resilience, from navigating the challenges of a male-dominated entertainment industry to surviving breast cancer. She opens up about her decision to leave Hollywood, her pivot to writing empowering and action-packed novels, and how her experiences shaped her unique storytelling style. Kay also provides valuable insights on marketing for authors, balancing creativity with discipline, and the …
Rich Bennett
December 24, 2024 
In the "Medicare Advantage Minute" segment, we hear that the government plans to establish new guardrails on MA prior authorizations and marketing. New government best selling thriller: Your Medicare Benefits! In other health news, 200 Voodoo practitioners were slaughtered in Port-Au-Prince by a gan…
In the "Medicare Advantage Minute" segment, we hear that the government plans to establish new guardrails on MA prior authorizations and marketing. New government best selling thriller: Your Medicare …
In the "Medicare Advantage Minute" segment, we hear that the government plans to establish new guardrails on MA prior authorizations and marketing. New government best selling thriller: Your Medicare Benefits! In other health news, 200 Voodoo practitioners were slaughtered in Port-Au-Prince by a gang whose leader assumed they caused his son's illness. Rick, husband of a blackjack dealer, has worked out a complex health insurance plan for the first year of retirement. Fingers are crossed that neither of us overlooked any important details. Finally, client Paul is very pleased with the coverages…
Douglas B. Jones
December 24, 2024 
Photo by Geralt via PixabayAttract the Right Job or Clientele:How To Avoid the SEO Mistakes Everyone Else Will Make In 2025It’s easy to feel excitement when a new year comes around, especially during a momentous milestone such as the second half of a decade. That’s especially true up…
Photo by Geralt via PixabayAttract the Right Job or Clientele:How To Avoid the SEO Mistakes Everyone Else Will Make In 2025It’s easy to feel excitement when a new year comes around, espe…
Photo by Geralt via PixabayAttract the Right Job or Clientele:How To Avoid the SEO Mistakes Everyone Else Will Make In 2025It’s easy to feel excitement when a new year comes around, especially during a momentous milestone such as the second half of a decade. That’s especially true upon closing the first part of this decade, a time that, for various reasons, hasn’t been the closest ally to businesses worldwide.However, we must not let this excitement take us too far. It’s vital to plan diligently for the moment’s needs and hone our enthusiasm so that it is directed in …
Elinor Stutz
December 24, 2024 
This is a special replay of an episode of the REJUVENAGING with Dr. Ron Kaiser podcast that was first posted on February 2023.Life isn’t always easy. Sometimes it can seem like your to-do list is never-ending. Other times you’re dealing with sudden loss or grief. Whatever it is that life throws …
This is a special replay of an episode of the REJUVENAGING with Dr. Ron Kaiser podcast that was first posted on February 2023.Life isn’t always easy. Sometimes it can seem like your to-do list is ne…
This is a special replay of an episode of the REJUVENAGING with Dr. Ron Kaiser podcast that was first posted on February 2023.Life isn’t always easy. Sometimes it can seem like your to-do list is never-ending. Other times you’re dealing with sudden loss or grief. Whatever it is that life throws at you, it can be difficult to process and easy for bad habits to prevail. But what if there was a way to deal with life’s hardships, or even just evolve into a better version of yourself? Mindfulness is a mental state achieved through awareness. Those who practice it see improvements in things li…
Ron Kaiser, Ph.D.
December 24, 2024 
Your vibe attracts your tribe. Show up with purpose every day. Chatting with Jaclyn Strominger had me rethinking what it means to build genuine connections with an audience. Her energy is infectious, and her insights are spot on. In her decades of coaching, she’s seen one thing over and over: real…
Your vibe attracts your tribe. Show up with purpose every day. Chatting with Jaclyn Strominger had me rethinking what it means to build genuine connections with an audience. Her energy is infectious, …
Your vibe attracts your tribe. Show up with purpose every day. Chatting with Jaclyn Strominger had me rethinking what it means to build genuine connections with an audience. Her energy is infectious, and her insights are spot on. In her decades of coaching, she’s seen one thing over and over: real business growth isn’t about flashy marketing tactics or big ad budgets—it’s about the vibe you put out and the community you create. If you want people to buy from you, they need to feel drawn to your energy and know who you are at your core. Here’s what stood out to me most in our conversa…
LORRAINE Ball
December 24, 2024 
14 Days of CreatexMas continues with shining your light and marketing your message. Lets #CREATEIT www.bit.ly/createitlikeaboss
14 Days of CreatexMas continues with shining your light and marketing your message. Lets #CREATEIT www.bit.ly/createitlikeaboss
14 Days of CreatexMas continues with shining your light and marketing your message. Lets #CREATEIT www.bit.ly/createitlikeaboss
Katrina Julia
December 23, 2024 
If you are at mid-career or halftime of life, the prospect of “making business fun” may sound like a dream come true! That is the topic of today’s discussion with Laura Couvillon, CEO of “Integrate Up” as she’s an expert that helps businesses find business partners. We find out how her c…
If you are at mid-career or halftime of life, the prospect of “making business fun” may sound like a dream come true! That is the topic of today’s discussion with Laura Couvillon, CEO of “Inte…
If you are at mid-career or halftime of life, the prospect of “making business fun” may sound like a dream come true! That is the topic of today’s discussion with Laura Couvillon, CEO of “Integrate Up” as she’s an expert that helps businesses find business partners. We find out how her company, as a recruiting company, makes business fun! Discover the system she and her team use to make all this happen all while building into a fun company culture. IntegrateUp is a recruiting company in the digital marketing industry. They serve visionary entrepreneurs by helping them build dream t…
Deborah Johnson
December 23, 2024 This one is for the creators, dreamers, transformers who are ready to create a life and business they love. Each day I spill the tea on tips, tools and tech in faith, wellness, wealth, marketing, business, travel and communities you #CREATEIT www.bit.ly/createitlikeaboss
This one is for the creators, dreamers, transformers who are ready to create a life and business they love. Each day I spill the tea on tips, tools and tech in faith, wellness, wealth, marketing, busi…
This one is for the creators, dreamers, transformers who are ready to create a life and business they love. Each day I spill the tea on tips, tools and tech in faith, wellness, wealth, marketing, business, travel and communities you #CREATEIT www.bit.ly/createitlikeaboss
Katrina Julia
December 23, 2024 The REAL of being a Creator not. just the highlight REEL. I talk about faith, wellness, wealth, marketing, business, travel and the divine downloads along the way. Lets #CREATEIT www.bit.ly/createitlikeaboss
The REAL of being a Creator not. just the highlight REEL. I talk about faith, wellness, wealth, marketing, business, travel and the divine downloads along the way. Lets #CREATEIT www.bit.ly/createitli…
The REAL of being a Creator not. just the highlight REEL. I talk about faith, wellness, wealth, marketing, business, travel and the divine downloads along the way. Lets #CREATEIT www.bit.ly/createitlikeaboss
Katrina Julia
December 23, 2024 
Merry Christmas my friends. I hope this podcast has been the gift you needed this year, and if you’re in a gift-giving mood and want to reciprocate, grab a copy of The Luke In Time Mysteries Audio Omnibus, starting at just $1. You’ll be happy you did.Here’s a link to the AMMO program if you wa…
Merry Christmas my friends. I hope this podcast has been the gift you needed this year, and if you’re in a gift-giving mood and want to reciprocate, grab a copy of The Luke In Time Mysteries Audio O…
Merry Christmas my friends. I hope this podcast has been the gift you needed this year, and if you’re in a gift-giving mood and want to reciprocate, grab a copy of The Luke In Time Mysteries Audio Omnibus, starting at just $1. You’ll be happy you did.Here’s a link to the AMMO program if you want to learn from Steve the marketing genius.Here’s the link to the podcast that convinced me (brainwashed, some might say) into buying Bitcoin. And here’s a link to the cold-storage wallet I’ll be buying to keep my Bitcoin safe from Bitcoin Pirates.With Love,Jody J. Sperling Get full access t…
Jody J Sperling
December 23, 2024 
