B to B Commerce
Baby Boomers have been Dominate in B2B Commerce
Baby Boomers have often held decision-making positions in their organizations, from managerial roles to C-suite levels. They control a significant portion of spending power and have substantial influence over corporate purchases and long-term business Relationships considering that 12 million businesses are still owned by Boomers. In today’s B2B commerce world, attention is often directed towards Millennials and Generation Z. However, the potential of Baby Boomers, a generation known for their significant buying power and influence – should not be ignored.
Baby Boomers are a diverse group characterized by their work ethic, loyalty, and value for relationships. Unlike Millennials or Generation Z, Boomers prefer direct communication and are more skeptical of flashy marketing tactics. Personalized communication, like direct mail or personalized emails, tend to perform better with this generation. Content, Clarity, relevance and depth in communicating with B2B buyers, like well researched and thoughtful articles, whitepapers, and case studies provide substantial value. Also, the personal touch is not a lost art which is needed as this group begins Aging. Recognizing these traits is crucial in crafting messages that resonate with the Baby Boomer work Lifestyle.
As our experts in this area of the site talk about, as Baby Boomers continue to work later in life and maintain their economic influence in B2B commerce, understanding how to engage with them effectively will remain crucial to leverage this influential demographic marketplace. By focusing on personalized, value-driven marketing strategies and high-quality interactions, meaningful relationships can be built.
B2B Specialists & Contributors
Podcasts About B2B
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🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.netThis is E476:📦AUTOMATING THE END TO END WHOLESALE ECOMMERCE SUPPLY CHAIN | WARREN PATTERSON - ORDEREASE | B2B COMMERCE CORNER #87 | THE ECOMMERCE EDGE Podcast -------------------------- 📦Warren …
🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.netThis is E476:📦AUTOMATING THE END TO END WHOLESALE ECOMMERCE SUPPLY CHAIN | WARREN PATTERSON - ORD…
🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.netThis is E476:📦AUTOMATING THE END TO END WHOLESALE ECOMMERCE SUPPLY CHAIN | WARREN PATTERSON - ORDEREASE | B2B COMMERCE CORNER #87 | THE ECOMMERCE EDGE Podcast -------------------------- 📦Warren (https://www.linkedin.com/in/warrenpatterson) is the Founder & CEO of OrderEase - https://www.orderease.com 📦OrderEase is B2B/Wholesale eCommerce focused Order Management and Supply Chain Management software 📦OrderEase connects your supply chain and takes the manual…
Jason Greenwood
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📦Warren (https://www.linkedin.com/in/warrenpatterson) is the Founder & CEO of OrderEase - https://www.orderease.com 📦OrderEase is B2B/Wholesale eCommerce focused Order Management and Supply Chain Management software 📦OrderEase connects your supply chain and takes the manual …
📦Warren (https://www.linkedin.com/in/warrenpatterson) is the Founder & CEO of OrderEase - https://www.orderease.com 📦OrderEase is B2B/Wholesale eCommerce focused Order Management…
📦Warren (https://www.linkedin.com/in/warrenpatterson) is the Founder & CEO of OrderEase - https://www.orderease.com 📦OrderEase is B2B/Wholesale eCommerce focused Order Management and Supply Chain Management software 📦OrderEase connects your supply chain and takes the manual work out of your order management with customizable workflows built to automate your supply chain from order to invoice 📦OrderEase integrates your order sources and systems for automated, end-to-end workflows 📦In this episode, Jason & Warren discuss how hard it is to harmonize and optimize…
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Simon Severino has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using…
Simon Severino has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now,…
Simon Severino has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Simon is the author of “Strategy Sprints”, Podcast Host Ranking Top 2.5%, a TEDx speaker, Forbes contributor and Triathlete. He has appeared on over 1300 podcasts which reflects his commitment to sharing knowledge with a broad audience. …
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Paige Arnof-Fenn, founder of Mavens and Moguls, has built a successful career that seamlessly blends her finance background with a deep passion for marketing. Starting her journey on Wall Street, she transitioned to marketing roles at Procter & Gamble and Coca-Cola, later founding her own consul…
Paige Arnof-Fenn, founder of Mavens and Moguls, has built a successful career that seamlessly blends her finance background with a deep passion for marketing. Starting her journey on Wall Street, she …
Paige Arnof-Fenn, founder of Mavens and Moguls, has built a successful career that seamlessly blends her finance background with a deep passion for marketing. Starting her journey on Wall Street, she transitioned to marketing roles at Procter & Gamble and Coca-Cola, later founding her own consultancy firm. With over two decades of experience, she has become a leading voice in integrated marketing strategies, advising businesses on the importance of a strong online presence, the value of focusing on customer benefits over product features, and the strategic use of social media platforms lik…
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Learn how Shira Simmonds, CEO of SSC-Digital, uses AI-driven strategies to revolutionize B2B lead generation. Discover insights on building quality databases, creating hyper-personalized outreach, and leveraging AI to shape the future of sales. This episode offers actionable tips to scale your busin…
Learn how Shira Simmonds, CEO of SSC-Digital, uses AI-driven strategies to revolutionize B2B lead generation. Discover insights on building quality databases, creating hyper-personalized outreach, and…
Learn how Shira Simmonds, CEO of SSC-Digital, uses AI-driven strategies to revolutionize B2B lead generation. Discover insights on building quality databases, creating hyper-personalized outreach, and leveraging AI to shape the future of sales. This episode offers actionable tips to scale your business and achieve measurable growth!...................🚀 LEVEL UP WITH HOST KAJ• FREE 15-min consultation: Book now on my Discovery Call Calendar here: https://www.thekajmasterclass.live/services• Be a guest on my show: Connect on PodMatch: https://www.podmatch.com/hostdetailpre…
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Get Noticed! Send a text.In this insightful episode, Doug C. Brown, CEO of C.O. Sales Strategies, reveals how entrepreneurs can achieve predictable sales growth through strategic prospecting and metrics-driven approach. Brown shares his remarkable success story from the telecommunications industry, …
Get Noticed! Send a text.In this insightful episode, Doug C. Brown, CEO of C.O. Sales Strategies, reveals how entrepreneurs can achieve predictable sales growth through strategic prospecting and metri…
Get Noticed! Send a text.In this insightful episode, Doug C. Brown, CEO of C.O. Sales Strategies, reveals how entrepreneurs can achieve predictable sales growth through strategic prospecting and metrics-driven approach. Brown shares his remarkable success story from the telecommunications industry, where he generated 62 incoming calls daily and outperformed entire sales teams. He introduces a comprehensive mathematical formula for sales success, emphasising the importance of targeting the right buyers and maintaining consistent follow-up. Perfect for business owners seeking to scale their reve…
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🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.netThis is E474:🎙️STREAMLINING MULTI-VENDOR ECOMMERCE MARKETPLACE OPERATIONS | FRANCISCO CAMPOS - …
🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.netThis is E474:🎙️STREAMLINING MULTI-VENDOR ECOMMERCE MARKETPLACE OPERATIONS | FRANCISCO CAMPOS - ONPORT | THE ECOMMERCE EDGE Podcast -------------------------- 💡Francisco (https://www.linkedin.com/in/franciscofpacampos) is the COO of Onport - https://onport.com 💡Onport helps eCommerce Marketplace operators to largely automate their Marketplace back office functions 💡Onport works across both B2C & B2B marketplaces 💡In this episode, Jason & Francisco discuss the …
Jason Greenwood
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💡Francisco (https://www.linkedin.com/in/franciscofpacampos) is the COO of Onport - https://onport.com 💡Onport helps eCommerce Marketplace operators to largely automate their Marketplace back off…
💡Francisco (https://www.linkedin.com/in/franciscofpacampos) is the COO of Onport - https://onport.com 💡Onport helps eCommerce Marketplace operators to largely automate their Marketplace back office functions 💡Onport works across both B2C & B2B marketplaces 💡In this episode, Jason & Francisco discuss the challenges brands have when tryig to establish their Marketplace and how a dedicated Marketplace ops platform can significantly improve time to market for these brandsEnjoy!
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Send us a text#126 - In this episode, I talk about five daily fitness habits to help you succeed in your health and fitness journey in 2025. I also share tips and tricks to build healthy habits and experiences from my personal fitness journey.Topics Covered:Learn five daily fitness habits to help yo…
Send us a text#126 - In this episode, I talk about five daily fitness habits to help you succeed in your health and fitness journey in 2025. I also share tips and tricks to build healthy habits and ex…
Send us a text#126 - In this episode, I talk about five daily fitness habits to help you succeed in your health and fitness journey in 2025. I also share tips and tricks to build healthy habits and experiences from my personal fitness journey.Topics Covered:Learn five daily fitness habits to help you succeed in 2025Tips and Tricks to help you build healthy habitsDiscover books and podcast episodes to help you in your journeyYour HostRichard ConnerRichard is a strategic marketing professional with experience in B2B marketing. Richard is the founder of Inspire to Run and is passionate about help…
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This is episode 726 Read the complete tranwcription on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announ…
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