What does it take to market a product in one of the world's most competitive consumer tech categories?In this episode of The Raygacy Show, I sit down with Emma Wan, Marketing Lead for Anker and Soundcore, to uncover the strategy, creativity, and human stories behind the launch of the Soundcore Liber…
What does it take to market a product in one of the world's most competitive consumer tech categories?In this episode of The Raygacy Show, I sit down with Emma Wan, Marketing Lead for Anker and Soundc…
What does it take to market a product in one of the world's most competitive consumer tech categories?In this episode of The Raygacy Show, I sit down with Emma Wan, Marketing Lead for Anker and Soundcore, to uncover the strategy, creativity, and human stories behind the launch of the Soundcore Liberty 5.Beyond discussing features, Emma shares how great marketing isn't about being the loudest voice in the room—it's about creating meaningful experiences that customers remember.We also take a deep dive into the engineering behind the Liberty 5, including:🎧 2x Stronger Voice Reduction with a …

