Baby Boomers and Branding

Baby Boomers continue to play a pivotal role in shaping consumer trends and branding strategies. We are also going through the stage in our life where we realize that we have already created, or are working on creating our own personal brand. Our personal branding is found in the actions of our past as well as what we want to be in the future. What other people say about us is our true brand. As we get more involved in social media, we create our own brand story.

At the same time, Baby Boomers represent a powerful and influential demographic that brands cannot afford to ignore. With their substantial economic impact, brand loyalty, and unique characteristics, Baby Boomers play a crucial role in shaping consumer markets. Brands that take the time to understand and engage with this generation can unlock significant opportunities for Growth. By crafting authentic, personalized, and respectful branding strategies, businesses can build strong, lasting Relationships with Baby Boomers that will stand the test of time.

In this section, we are turning to our expert contributors who deal with branding, both in the consumer market and in the personal branding market, to educate us on this very personal topic.

Brand Specialists & Contributors

Jen Garrett Branding Expert, Army Lawyer, and Podcast Host

Jennie O'Connor Brand Storyteller

John Brandy Podcaster

Joy Alford-Brand Co-Host Girlish Gurus

Lisa Brandt Gracefully and Frankly

Diane Dean-Epps Diane Dean-Epps | BANGS 'N' BOTOX brand of sit-down standup comedy

Alyssa Dver Confidence Crusader & Neuro Nerd

April Ibarra Chief Aging Officer

Barry Edwards Over Fifty Starting Over

Ben Graham Joe & Bella VP of Marketing

Brett Johnson and Carol Ventresca Looking Forward Our Way Podcast

C Peter Cimoroni Podcaster

Chris Anderson Host, Elevate Media Podcast

Corey Andrew Powell Cultural Commentator / Content Producer

Cori Wamsley CEO of Aurora Corialis Publishing & 10x Author

Diane Gilman Too Young To Be Old with Diane Gilman

Don Dixon MrDon

Douglas B. Jones Author: Medicare for the Lazy Man, Simplest & Easiest Guide Ever!; Medicare Enrollment Guide (Download free from my site); Medicare Drug Plans, A Simple D-I-Y Guide!;

Dr. Barrett Matthews Podcaster

Gina Cavalier Podcast Host, Teacher, Healer

Helen Polise TheMuthership - Social Media Content Expert

Hersh Rephun The MESSAGE Therapist

Ian Peterman CEO

Jackie Pilossoph Jackie Pilossoph, Founder, Divorced Girl Smiling

Podcasts About Brand

Audio Branding

Brand Rescue: Public Relations Unfiltered

Simple Success With John Brandy

Your Brand Amplified

A Choice Voice with John Brandy

Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

Medicare For The Lazy Man Podcast

The Midlife Makeover Show | Women Over 40, Menopause Support, Divorce Recovery, Empty Nest Advice, Aging Gracefully, Finding Purpose

Car Stuff Podcast

Positive Talk Radio

The Dare to Declare Podcast

Read And Write With Natasha

Books About Brand

Instagram For Business For Dummies

By Corey C Walker

Leave It to Boomer

By Jerry Zezima

How Six Women Executives Steer the Cruise Industry Today

By Cindy Bertram

Your Amazing Itty Bitty(R) Podcast Book: The Top 15 Reasons Why You Need To Tap Into the Power (and Profits) of Podcasting

By Christine Blosdale

Creating Business Superfans

By L. Frederick Dudek

50 & Fabulous

By Jaki Scarcello

Nice Girls DO Get The Sale

By Elinor Stutz

Re-Branding Yourself After Age 50

By Marva L. Goldsmith

Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s

By Barry Silverstein

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Podcast Episode

Medicare For The Lazy Man Podcast

Ep 965 – BOB'S MAIL CONTAINED A NEW MEDICARE NUMBER: WHAT'S UP WITH THAT?

MEDICARE ADVANTAGE MINUTE:                                                                    YOUR MEDICARE ADVANTAGE PLAN STOPS AT THE COUNTY LINE.            ORIGINAL MEDICARE DOES NOT. FAVORITE CLIENT BOB FOUND A BRAND NEW MEDICARE CARD WITH A BRAND NEW MED…

MEDICARE ADVANTAGE MINUTE:                                                                    YOUR MEDICARE ADVANTAGE PLAN STOPS AT THE COUNTY LINE.            …

MEDICARE ADVANTAGE MINUTE:                                                                    YOUR MEDICARE ADVANTAGE PLAN STOPS AT THE COUNTY LINE.            ORIGINAL MEDICARE DOES NOT. FAVORITE CLIENT BOB FOUND A BRAND NEW MEDICARE CARD WITH A BRAND NEW MEDICARE NUMBER WHEN HE OPENED HIS MAIL RECENTLY. EVIDENCE OF FRAUDELENT ACTIVITY OR JUST INEFFECTIVE PR BY THE GOVERNMENT? DEAN OFFERED A SUGGESTION FOR FUTURE EDITIONS OF "MEDICARE FOR THE LAZY MAN".                                                                    …

Listen · 39:46

Douglas B. Jones June 30, 2026

Article

The Future of Fashion Is Adaptive, And It’s About Time

For decades, the fashion industry has operated on a simple assumption: design for the "average" body, and everyone else will figure it out. But what happens when you can't lift your arms high enough to pull a sweater over your head? When arthritis makes buttoning a shirt feel like solving a Rubik's …

For decades, the fashion industry has operated on a simple assumption: design for the "average" body, and everyone else will figure it out. But what happens when you can't lift your arms high enough t…

For decades, the fashion industry has operated on a simple assumption: design for the "average" body, and everyone else will figure it out. But what happens when you can't lift your arms high enough to pull a sweater over your head? When arthritis makes buttoning a shirt feel like solving a Rubik's cube? When a stroke leaves one side of your body weaker, turning getting dressed into a 45-minute ordeal? For millions of people (seniors, people with disabilities, those recovering from surgery or injury) fashion hasn't just been inaccessible. It's been an afterthought. That's changing. And the shi…

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Ben Graham June 30, 2026

Article

What Business Owners Need to Know Before Building a Website 

Nationwide Payment Systems  What Business Owners Need to Know Before Building a Website  In this B2B Vault podcast episode, Allen Kopelman speaks with Joel Miller from The Sky Floor about website strategy, domain ownership, budgeting, SEO, AI tools, ecommerce compliance, and how business owners sh…

Nationwide Payment Systems  What Business Owners Need to Know Before Building a Website  In this B2B Vault podcast episode, Allen Kopelman speaks with Joel Miller from The Sky Floor about website st…

Nationwide Payment Systems  What Business Owners Need to Know Before Building a Website  In this B2B Vault podcast episode, Allen Kopelman speaks with Joel Miller from The Sky Floor about website strategy, domain ownership, budgeting, SEO, AI tools, ecommerce compliance, and how business owners should approach building or redesigning a website.  Presented by Allen Kopelman, CEO — Nationwide Payment Systems-Host of B2B Vault: The Biz2Biz Podcast  As Seen in B2B Vault AI OVERVIEW In this episode of B2B Vault: The Biz-to-Biz Podcast, host Allen Kopelman speaks with Joel Mi…

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ALLEN KOPELMAN June 30, 2026

Article

The & List, no.2

💎May was a fever dream. June’s been a dream come true, yet so full. Here are a few things to help me stay centered.ShareThe & List, no. 21- Hi, I’m Lynn, I’m addicted to journals! I will NOT admit how many I have in my house that are in fact, blank. shared hilarious suggestions to use thes…

💎May was a fever dream. June’s been a dream come true, yet so full. Here are a few things to help me stay centered.ShareThe & List, no. 21- Hi, I’m Lynn, I’m addicted to journals! I will NOT …

💎May was a fever dream. June’s been a dream come true, yet so full. Here are a few things to help me stay centered.ShareThe & List, no. 21- Hi, I’m Lynn, I’m addicted to journals! I will NOT admit how many I have in my house that are in fact, blank. shared hilarious suggestions to use these blank pages. I’m starting with a list of Pet Peeves (gum poppers, whistling, people on speaker phone in public, public bathroom doors that swing inward, hair twisting, teens that talk back…). I have luechittrms in almost every color MUST have dotted pages2-But first, HYDRATEAction: Cure, pleas…

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Lynn Mull June 30, 2026

Podcast Episode

The Midlife Makeover Show | Women Over 40, Menopause Support, Divorce Recovery, Empty Nest Advice, Aging Gracefully, Finding Purpose

337 💊 Shelf Help: U.S. News’ Best OTC Picks for Healthy Aging with Shanley Chien

Ever stood frozen in the pharmacy aisle, holding two bottles with no idea which one actually works? You’re not alone — and Shanley Chien is here to help. As Senior Health Editor at U.S. News & World Report, Shanley led a survey of nearly 500 pharmacists and dermatologists across 128 categori…

Ever stood frozen in the pharmacy aisle, holding two bottles with no idea which one actually works? You’re not alone — and Shanley Chien is here to help. As Senior Health Editor at U.S. News &…

Ever stood frozen in the pharmacy aisle, holding two bottles with no idea which one actually works? You’re not alone — and Shanley Chien is here to help. As Senior Health Editor at U.S. News & World Report, Shanley led a survey of nearly 500 pharmacists and dermatologists across 128 categories to find the best over-the-counter products out there — with not a single brand paying to be on the list. In this episode, Wendy and Shanley cut through the “paralysis by analysis” and build your Healthy-Aging Shelf: the pro-approved picks for skin and hair, hormones and menopause, sleep, st…

Listen · 56:24

Wendy Valentine June 30, 2026

Podcast Episode

Car Stuff Podcast

Goodbye Polestar, Used EV News, 2027 Kia Telluride

Jill and Tom open the show by discussing the shocking news that the Polestar brand will be leaving the U.S. at the end of this model. Tom questions why Polestar is not pushing back against this Commerce Department security decision. Jill notes that as information regarding the all-new Chevrolet Silv…

Jill and Tom open the show by discussing the shocking news that the Polestar brand will be leaving the U.S. at the end of this model. Tom questions why Polestar is not pushing back against this Commer…

Jill and Tom open the show by discussing the shocking news that the Polestar brand will be leaving the U.S. at the end of this model. Tom questions why Polestar is not pushing back against this Commerce Department security decision. Jill notes that as information regarding the all-new Chevrolet Silverado 1500 pickup is released, GMC has begun sharing tidbits--mostly photography--of the redesigned Sierra 1500. These launches are hugely important to General Motors, as the two trucks combined account for roughly one third of the carmaker's annual revenue. In the 2nd segment, Jill and Tom talk to …

Listen · 59:43

Tom Appel June 29, 2026

Podcast Episode

Positive Talk Radio

Jason Wong | July 3 – 12 PM Pacific Time

Jason Wong believes great brands are built long before a customer ever opens the box. As CEO of Paking Duck, Jason has helped transform packaging from a simple business necessity into a powerful brand building tool. Under his leadership, the company has partnered with more than 2,500 brands worldwi…

Jason Wong believes great brands are built long before a customer ever opens the box. As CEO of Paking Duck, Jason has helped transform packaging from a simple business necessity into a powerful bran…

Jason Wong believes great brands are built long before a customer ever opens the box. As CEO of Paking Duck, Jason has helped transform packaging from a simple business necessity into a powerful brand building tool. Under his leadership, the company has partnered with more than 2,500 brands worldwide, delivering custom packaging solutions that combine strategic design, factory direct manufacturing, and sustainable innovation. With operations in Guangzhou and Newport Beach, Jason has built Paking Duck around a simple idea: brands deserve a true packaging partner, not just a supplier. His team…

Watch Now

KEVIN MCDONALD June 29, 2026

Podcast Episode

The Dare to Declare Podcast

Reinventing Yourself After 40 & Owning It | The Dare to Declare Podcast Ft. Rita Zietsma | Ep. 69

What if reinventing yourself was never about starting over, but finally becoming who you were always meant to be?In this inspiring conversation on The Dare to Declare Podcast, Debbi Sluys sits down with award winning photographer and empowerment advocate Rita Zietsma to explore career reinvention, p…

What if reinventing yourself was never about starting over, but finally becoming who you were always meant to be?In this inspiring conversation on The Dare to Declare Podcast, Debbi Sluys sits down wi…

What if reinventing yourself was never about starting over, but finally becoming who you were always meant to be?In this inspiring conversation on The Dare to Declare Podcast, Debbi Sluys sits down with award winning photographer and empowerment advocate Rita Zietsma to explore career reinvention, personal branding, self-worth, and what it truly means to be seen.Rita's journey is anything but linear, from high school teacher to graphic designer to 10 years running a full-time photography business, her life is a masterclass in following curiosity over convention. She shares how traveling to ove…

Listen · 46:07

Debbi Sluys June 29, 2026

Podcast Episode

Read And Write With Natasha

Research, Evidence, and Storytelling: Writing About Marijuana

Marijuana is getting easier to buy, easier to brand, and easier to shrug off. That's exactly why I wanted a grounded conversation with Dr. Raymond Wiggins, a licensed physician with decades on the front lines and author of Weeding Out the Myths About Marijuana.For him, cannabis isn't abstr…

Marijuana is getting easier to buy, easier to brand, and easier to shrug off. That's exactly why I wanted a grounded conversation with Dr. Raymond Wiggins, a licensed physician with decades on th…

Marijuana is getting easier to buy, easier to brand, and easier to shrug off. That's exactly why I wanted a grounded conversation with Dr. Raymond Wiggins, a licensed physician with decades on the front lines and author of Weeding Out the Myths About Marijuana.For him, cannabis isn't abstract. He shares personal family losses and a disturbing case of sudden psychosis after early use that changed a young life overnight. We also dig into the clinical side: what he's observed around anesthesia and recovery, from harder-to-sedate patients to higher medication needs, and the uncomfo…

Listen · 30:27

Natasha Tynes June 29, 2026

Article

Solar Faithful Featured Among New SuperCrowd Impact Offerings – June 29, 2026

You can advertise in Superpowers for Good. Click to learn more.Each week, Superpowers for Good shares a curated list of new investment offerings added to FINRA-registered crowdfunding portals and by broker-dealers. Using the SuperCrowd Classification Policy, we highlight offerings that qualify for S…

You can advertise in Superpowers for Good. Click to learn more.Each week, Superpowers for Good shares a curated list of new investment offerings added to FINRA-registered crowdfunding portals and by b…

You can advertise in Superpowers for Good. Click to learn more.Each week, Superpowers for Good shares a curated list of new investment offerings added to FINRA-registered crowdfunding portals and by broker-dealers. Using the SuperCrowd Classification Policy, we highlight offerings that qualify for Social Impact, Women in Leadership, and Underrepresented Founder Leadership based on publicly available information and objective criteria. We prioritize these categories and also include other newly launched offerings that may be of interest to our community.We organize the opportunities into four g…

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Devin Thorpe June 29, 2026

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