Have you ever been gripped by the relentless drive of entrepreneurship? That’s the story of Tami Crea, whose 40-year voyage through business ownership is a masterclass in Resilience and adaptability. She swung from the challenges of ad sales fresh out of high school to the intricate dance of graphic design, all to keep her dreams alive. Our candid conversation peels back the layers of her journey, revealing the hard-fought balance between family life and professional dreams, and uncovers the raw truth of a life lived authentically outside the corporate box.

Selling isn’t just about the pitch; it’s about the story you weave and the relationships you nurture. We take a deep look into the art of ethical sales, dissecting the delicate balance between connection and conversion. Tami and I turn the lens on pricing strategies, tackling the all-too-common imposter syndrome that haunts entrepreneurs, especially women. We lay out the groundwork for pricing with confidence, helping you honor your worth and position your services to not just meet, but exceed client expectations.

As we round out our discussion, we confront the subtleties of client interaction in sales, pressing the importance of trust in your gut when it comes to choosing the right business opportunities. We share insights from a book publishing company’s case study that underscores the power of clear communication and the relentless pursuit of differentiation in a crowded market. Whether you’re carving out your niche or a seasoned player in the entrepreneur game, Tami’s story is a beacon of inspiration to maintain genuineness at every turn of your business path.

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.