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June 10th, 2024

Darrell Evans on Redefining Customer Engagement with Advanced Marketing Techniques

  1. Darrell Evans on Redefining Customer Engagement with Advanced Marketing Techniques 52:35

Prepare to be inspired as Darrell Evans shares his riveting tale of transformation from real estate to digital marketing maestro, all while navigating the choppy waters of the 2008 recession. Discover how embracing email and YouTube not only revolutionized customer communication for Darrell, but also informed a broader digital strategy that countless other entrepreneurs could harness to thrive in an ever-changing business landscape. Our conversation unpacks the vital role digital tools play in business growth and adaptation.

Dive into the heart of digital marketing as we chart the trajectory of scaling an agency in a world where algorithms and authentic engagement reign supreme. He bares the intricacies of their partnership with HubSpot, the power of understanding the buyer’s journey, and why SEO remains a cornerstone in connecting with customers. We’ll also tackle how to infuse a brand’s unique voice into social media content and ads, ensuring that resonance and engagement are at the forefront of every campaign.

Finally, brace yourself for a personal revelation as he unveils his MindShift framework—a transformative approach to parenting born from the challenges of nurturing a long-distance relationship with his sons. This framework isn’t just about overcoming obstacles; it’s about thriving amidst them. Plus, get a sneak peek at his upcoming book, designed to guide entrepreneurs to seven-figure success without compromising their well-being. Join us for an episode that’s as much a celebration of personal growth as it is a blueprint for professional excellence.

We’re happy you’re here! Like the pod?

Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.

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