Understanding your online audience is crucial whether they are Baby Boomers, Millennials, Generation X, Generation Z or generation alpha. Online marketing refers to the use of the internet and digital platforms to promote products, services, or brands. Unlike traditional marketing, which relies on print, radio, or television, online marketing leverages digital channels such as websites, social media, search engines, and email to reach a targeted audience. Our Experts in this area of the site talk about building an effective online marketing strategy.
Key components of online marketing include search engine optimization (SEO) which involves getting your website to rank higher on search engines like Google. Increasing visibility drives organic traffic (non-paid traffic) to your site. Strategies like keyword research, on-page optimization, and backlinking play a pivotal role in successful SEO campaigns. Pay per click (PPC) advertising is where businesses pay a fee each time an ad is clicked. Other strategies include social media marketing (SMM), content marketing, email marketing and affiliate marketing. Online marketing is more than just promoting your business on the internet—it’s about building meaningful connections with your audience, solving their problems, and delivering value.
Did you know a key to success is Understanding Integrity: Character & Values?
NEW EPISODE DROP: Understanding Integrity — Character & Values
What if ONE decision could change your entire trajectory?
Meet your host John C. Morley — Serial Entrepreneur. Engineer. Marketing Specialist.…
Did you know a key to success is Understanding Integrity: Character & Values?
NEW EPISODE DROP: Understanding Integrity — Character & Values
What if ONE decision could change your entire…
Did you know a key to success is Understanding Integrity: Character & Values?
NEW EPISODE DROP: Understanding Integrity — Character & Values
What if ONE decision could change your entire trajectory?
Meet your host John C. Morley — Serial Entrepreneur. Engineer. Marketing Specialist. Video Producer. Podcast Host. Coach. Keynote Speaker. Graduate Student. Lifelong Learner. And now... Published Author.
John has spent decades mastering the art of building success from the inside out. Now he's bringing those hard-won lessons directly to you.
This Week's Focus: INTEGRITY
Not the …
What do a baby sleep mask, a detail van, and a print-on-demand candle have in common?
They're all quietly generating serious income for real people — and in this episode, we dig into the numbers behind six of the most interesting side hustle stories making the rounds right now.
I'm joined by Cody …
What do a baby sleep mask, a detail van, and a print-on-demand candle have in common?
They're all quietly generating serious income for real people — and in this episode, we dig into the numbers beh…
What do a baby sleep mask, a detail van, and a print-on-demand candle have in common?
They're all quietly generating serious income for real people — and in this episode, we dig into the numbers behind six of the most interesting side hustle stories making the rounds right now.
I'm joined by Cody Berman — co-host of The FI Show and author of Retire by 30: How to Build Wealth, Gain Freedom, and Live Life on Your Own Terms — for a roundtable breakdown of the latest Side Hustle Headlines. Each story comes with real numbers, honest reactions, and ideas for how the same model might work in…
What if turning 60 wasn't the beginning of the end, but the beginning of your most confident, fulfilling, and exciting chapter yet?Too often, society tells women that life gets smaller as they age. My guest today is here to challenge that narrative and prove that life after 60 can be a time of …
What if turning 60 wasn't the beginning of the end, but the beginning of your most confident, fulfilling, and exciting chapter yet?Too often, society tells women that life gets smaller as they ag…
What if turning 60 wasn't the beginning of the end, but the beginning of your most confident, fulfilling, and exciting chapter yet?Too often, society tells women that life gets smaller as they age. My guest today is here to challenge that narrative and prove that life after 60 can be a time of reinvention, growth, purpose, and unapologetic ambition.Ali Miles-Jenkins is the founder of Sassy and Successful After 60, an award-winning transformational coach, TEDx speaker, trainer, and champion for women who are ready to stop playing small and start living boldly. After spending more than 30 y…
Almost sixty percent of Michelle Puccinelli's virtual assistant students are empty nesters. She didn't design it that way. They just kept showing up.Michelle runs Virtual Work Studio, a marketing agency with a training program that prepares women to work as specialized virtual assistants. When she b…
Almost sixty percent of Michelle Puccinelli's virtual assistant students are empty nesters. She didn't design it that way. They just kept showing up.Michelle runs Virtual Work Studio, a marketing agen…
Almost sixty percent of Michelle Puccinelli's virtual assistant students are empty nesters. She didn't design it that way. They just kept showing up.Michelle runs Virtual Work Studio, a marketing agency with a training program that prepares women to work as specialized virtual assistants. When she built the program, she was thinking career changers and moms returning to the workforce. What she found was a wave of empty nesters who wanted flexible work, on their own terms, without the grind they'd left behind.The episode gets into what virtual assistant work actually looks like, what skills tra…
Most entrepreneurs think their marketing problem is a visibility problem. They believe they need more posts, more emails, more funnels, more content, more noise.But what if the real problem is not that people do not know you exist? What if the real problem is that your words are not building enough …
Most entrepreneurs think their marketing problem is a visibility problem. They believe they need more posts, more emails, more funnels, more content, more noise.But what if the real problem is not tha…
Most entrepreneurs think their marketing problem is a visibility problem. They believe they need more posts, more emails, more funnels, more content, more noise.But what if the real problem is not that people do not know you exist? What if the real problem is that your words are not building enough trust?Today, I’m joined by Rachel Allen, founder of Bolt from the Blue Copywriting. Rachel describes her work as “data-driven, human-centered marketing for good people doing hard work that matters.” She has run a marketing business for 16 years, worked with clients in more than 21 countries,…
For you in Episode 179: trust Erin to accidentally break the rules at a kids’ ball game, Lisa’s own wooly adventure (good news if you’re itchy just thinking about it) and Erin & Rob’s Ottawa travels, with some stunning puppy news to kick off the trip. Listen, subscribe and please leave a…
For you in Episode 179: trust Erin to accidentally break the rules at a kids’ ball game, Lisa’s own wooly adventure (good news if you’re itchy just thinking about it) and Erin & Rob’s Otta…
For you in Episode 179: trust Erin to accidentally break the rules at a kids’ ball game, Lisa’s own wooly adventure (good news if you’re itchy just thinking about it) and Erin & Rob’s Ottawa travels, with some stunning puppy news to kick off the trip. Listen, subscribe and please leave a review. Thanks to SierraSil.com and enVypillow.com for supporting us in every way! Visit us at gracefullyandfrankly.com. #Queenagers #laughter #dogs #puppies #havanese #kids #sports #grandparenting #podcast
Gracefully & Frankly is free, thanks to our wonderful sponsors: enVy Pillow and Sierra…
A children's backpack sold on Amazon is now at the center of a lawsuit involving missing button battery safety warnings. While it may sound like a small issue, button batteries can cause life threatening injuries if swallowed by young children. The case is raising bigger questions about how online m…
A children's backpack sold on Amazon is now at the center of a lawsuit involving missing button battery safety warnings. While it may sound like a small issue, button batteries can cause life threaten…
A children's backpack sold on Amazon is now at the center of a lawsuit involving missing button battery safety warnings. While it may sound like a small issue, button batteries can cause life threatening injuries if swallowed by young children. The case is raising bigger questions about how online marketplaces monitor product safety and whether parents can fully trust the items being sold on major platforms. As regulators increase scrutiny, the spotlight is shifting from individual products to the systems that allow them to reach consumers.
Tim Shanahan is distinguished professor emeritus at the University of Illinois at Chicago. He served as the director of reading for the Chicago Public Schools, is the former president of the International Literacy Association, and served on the advisory board of the National Institute for Literacy u…
Tim Shanahan is distinguished professor emeritus at the University of Illinois at Chicago. He served as the director of reading for the Chicago Public Schools, is the former president of the Internati…
Tim Shanahan is distinguished professor emeritus at the University of Illinois at Chicago. He served as the director of reading for the Chicago Public Schools, is the former president of the International Literacy Association, and served on the advisory board of the National Institute for Literacy under Presidents George W. Bush and Barack Obama. In 2007, he was inducted into the Reading Hall of Fame & is a former first-grade teacher. He is the author of the recently published book Leveled Reading, Leveled Lives: How Students’ Reading Achievement Has Been Held Back and What We Can Do Abo…
In this special "Getting to Know You" episode of Big Blend Radio's "Wine Time with Peggy" podcast, we go beyond the glass to learn more about Peggy Fiandaca, co-owner of LDV Winery and one of Arizona's pioneering voices in wine.From the unique terroir and volcanic soils of southeastern Arizona to th…
In this special "Getting to Know You" episode of Big Blend Radio's "Wine Time with Peggy" podcast, we go beyond the glass to learn more about Peggy Fiandaca, co-owner of LDV Winery and one of Arizona'…
In this special "Getting to Know You" episode of Big Blend Radio's "Wine Time with Peggy" podcast, we go beyond the glass to learn more about Peggy Fiandaca, co-owner of LDV Winery and one of Arizona's pioneering voices in wine.From the unique terroir and volcanic soils of southeastern Arizona to the art and science of winemaking, Peggy shares the story behind her vineyard, her passion for wine education, and what inspires her work. Along the way, she discusses the role of sommeliers (today, June 3 is International Sommelier Day!), wine terminology, harvest preparation, favorite food and wine …
🔥 NEW EPISODE DROP: Understanding Integrity — Character & Values (S5:E23)
What if ONE decision could change your entire trajectory?
Meet your host John C. Morley — Serial Entrepreneur. Engineer. Marketing Specialist. Video Producer. Podcast Host. Coach. Keynote Speaker. Graduate S…
🔥 NEW EPISODE DROP: Understanding Integrity — Character & Values (S5:E23)
What if ONE decision could change your entire trajectory?
Meet your host John C. Morley — Serial Entreprene…
🔥 NEW EPISODE DROP: Understanding Integrity — Character & Values (S5:E23)
What if ONE decision could change your entire trajectory?
Meet your host John C. Morley — Serial Entrepreneur. Engineer. Marketing Specialist. Video Producer. Podcast Host. Coach. Keynote Speaker. Graduate Student. Lifelong Learner. And now... Published Author.
John has spent decades mastering the art of building success from the inside out. Now he's bringing those hard-won lessons directly to you.
This Week's Focus: INTEGRITY
Not the buzzword version. The real version. The kind that shows …
John Morley
June 4, 2026
Nick Loper 
Ande Lyons 
Rick Denton 
Mike Konrad 
Lisa Brandt 
Dana Goodier 
Lisa Smith 