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Insight

Insights from the Baby Boomer Generation

Real insight is the ability to have a clear, deep, understanding of a complicated problem or situation. Over their lifetime, Baby Boomers have experienced so many events, that their insights today have so much more past experiences than Millennials or Generation Z.  Baby Boomers have lived through the post World War Two economic boom, the civil rights movement, the cold war impact, the rise of television, the introduction of personal computers, the housing market evolution, the shift in how to plan for Retirement, the Vietnam War, music, the arts and literature, fashion trends through the decades and much, much more.

Our experts in this section of the site, explore the Baby Boomers remarkable demographic with distinct characteristics that have given them this unique insight into our society. Their experiences of historical events and technological advancements have shaped their values, attitudes, and behaviors. Delving into these insights can provide valuable information for businesses, marketers, and policymakers to effectively cater to not only their needs, but the generations before and after this unique group.

The Baby Boomer Generation offers a wealth of knowledge and experience. Their Legacy is a tapestry of cultural, political, and economic threads that future generations can learn from to navigate the complexities of modern life.

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