Discover the inspiring journey of Tina Bar, a visionary entrepreneur who has carved a niche in ethical e-commerce. With a solid foundation in international relations and marketing from UC Santa Barbara and Boston University, Tina transitioned from a career in global advertising to founding her own Shopify store. What began as a passion project selling baby products evolved into a comprehensive venture that includes web design services for women entrepreneurs, leveraging her expertise in digital marketing and tech setup.

Amidst the challenges posed by the COVID-19 pandemic, Tina pivoted seamlessly to freelance work, offering Coaching and mentoring to e-commerce startups. Her approach emphasizes values-driven business practices and sustainable growth strategies, steering clear of shortcuts in favor of authentic community engagement. Through her online platform, welgerin.com, Tina champions fair trade principles, connecting consumers with ethically sourced global goods while nurturing a supportive community.

Join Tina Bar on this episode, where she dives deep into the mindset and strategies essential for e-commerce success. Explore how Tina combines storytelling with consumer insights to drive demand and build lasting connections with her audience. Whether you’re a budding entrepreneur or seasoned business owner, Tina’s insights and experiences offer invaluable guidance on navigating the competitive world of ethical entrepreneurship with integrity and innovation.

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.