Join us as we dive into the inspiring journey of Vanessa Morcom, a Canadian PR expert whose career spans from the glitz of celebrity PR to impactful advocacy and personal transformation.

Vanessa’s career began unexpectedly with Paris Hilton’s footwear collection launch in Montreal, propelling her into the world of celebrity publicity with icons like Pam Anderson and Drake. However, Vanessa’s path took a profound turn as she transitioned into advocating for social causes, including pioneering campaigns for transgender rights alongside supermodel Jenna Talackova.

Her commitment to making a global impact led Vanessa to co-found a platform supporting 1500 Kenyan artisans. Through initiatives like the Rafiki bracelets, Vanessa empowered artisans with financial literacy, leading to increased girls’ school enrollment and sustainable community development.

But Vanessa’s journey didn’t stop there. She explored diverse passions, from becoming a pastry chef to studying to become a chaplain, all while navigating the complexities of motherhood and the evolving PR landscape. Her return to PR equipped her with a refined skill set in strategic communication, embracing new technologies and integrated marketing approaches to drive authentic brand narratives.

Join us as Vanessa Morcom shares her insights on navigating change, embracing authenticity, and fostering impactful PR strategies in today’s dynamic business environment. Whether you’re interested in PR transitions, social advocacy, or personal growth, Vanessa’s story will inspire and empower you to amplify your own brand success.

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.