I can’t tell you how many times I hear it –  “I could never.” It’s a phrase that drives me absolutely nuts because it’s such a convenient, self-imposed barrier. 

Whether it’s someone telling me they could never write a book, do a TED Talk, or even wear a bold color, it’s the same mindset: shutting down possibility before it even has a chance to breathe.

And I can’t help myself; I always have to dig deeper. Do you really want to do the thing you’re dismissing? If not, that’s fine — own it! But if you do, then let’s stop hiding behind “I could never” and start figuring out how you can.

Confidence is a choice. This is a hill I will die on. 

It’s not about being fearless—it’s about choosing to act in spite of your fears. 

If you’ve ever felt stuck by fear of failure or rejection, this one’s for you. I’ll walk you through how to get past those feelings and turn your “I could never” into “I can” (and then celebrate when you do confidence isn’t just about you—it’s contagious— and when you share your wins, you inspire others to take their own leaps).

So, are you ready to start taking those first steps toward what you’ve been avoiding? Tune in now!

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Alyssa Dver Confidence Crusader & Neuro Nerd

Confidence Crusader, Neuro Nerd and Success Equalizer, Alyssa Dver leads the American Confidence Institute and the global association ERG Leadership Alliance that directly helps all workplaces be more diverse, equitable and inclusive. She received a Stevie Award for Thought Leadership, has two TEDx talks, hosts the popular podcasts Real Confidence and Distilled Confidence, and authored 8 expert-endorsed books including “Confidence is a Choice: Real Science. Superhero Impact.” and “ERG Intelligence.” She can be seen delivering 150+ talks each year, coaching at MIT and Wharton innovation centers and as spokesperson for both L’Oreal’s IT Cosmetics brand and The American Distilling Institute.