Yesterday, I stopped joining a Facebook group halfway through the process because of ONE PHRASE.

In this video, I share what that phrase was, why it bothered me so much, and how you can avoid accidentally insulting your audience and damaging their trust in you.

(Full disclosure: I told the person who invited me how that phrase came across to me, and after I recorded this video, I saw a message from her saying said that wasn’t her intention.

But because the phrase came across WAY worse than she intended, I’ll still share this video – not to slam her, but as a cautionary tale to help you avoid giving your audience the same bad impression.)

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Stephanie O'Brien Coaching program design specialist

Stephanie O’Brien is a coaching program design specialist, novelist, and editor with over 20 years of writing experience, and 11 years of experience in coaching and ghostwriting for coaches.

She loves giving entrepreneurs specific, actionable tips they can start using right away to attract more clients, create life-changing coaching programs, and enjoy more confidence and time freedom.

She wrote her first novel when she was 12, and has written 14 novels, 2 business training books, and numerous articles on the topics of coaching program creation, marketing, mindset, and time management.