Someone else just decided what you're worth. You didn't get a vote. That's happening in the whiskey industry right now. Barrels that were worth a fortune two years ago are worth a fraction of that today, even though the whiskey inside hasn't stopped becoming exactly what it was crafted to become.…
Someone else just decided what you're worth. You didn't get a vote. That's happening in the whiskey industry right now. Barrels that were worth a fortune two years ago are worth a fraction of that …
Someone else just decided what you're worth. You didn't get a vote. That's happening in the whiskey industry right now. Barrels that were worth a fortune two years ago are worth a fraction of that today, even though the whiskey inside hasn't stopped becoming exactly what it was crafted to become. I think the same thing happens to leaders every time a market, a board, a new CEO, or a changing economy decides to value something different. This episode uses a whiskey industry crash — and a rickhouse full of barrels that have no idea the market changed its mind about them — to ask a hard…

