The Power of Baby Boomers’ Desires

For Baby Boomers, desire encompasses a range of aspirations—from maintaining Health and financial Security to enjoying leisure activities and embracing new technologies. These desires significantly influence our decisions and Lifestyle choices. Core desires include health and wellness strategies that prolong independence and vitality. Desire for financial security as we transition into Retirement is a major focus. The desire to Travel and spend time on hobbies such as Gardening, golfing and painting, which offer both relaxation and a sense of accomplishment is important to our well-being. Our Experts in this section of the site explore the desires that keep us happy.

The desire for social and emotional stability is essential. Family Relationships hold immense value as baby boomers consider their Legacy and multigenerational interactions. We have the desire to find joy in spending time with grandchildren and nurturing close family ties. which are essential for our emotional well-being. Community service and social engagement remain high desire priorities, with many baby boomers active in local clubs, religious organizations, and volunteer groups. These activities provide a sense of purpose and community connection, essential for Mental Health and happiness.

The desires of baby boomers are as diverse as they are profound, ranging from health and financial security to cultural influence and societal involvement. Understanding these desires is key to addressing the needs and aspirations of this influential generation effectively. For marketers, businesses and the government to tap into the Baby Boomer market, they need to focus on products and services that align with the desired lifestyle of this diverse group. Therefore, catering to the desires of Baby Boomers is not just a matter of understanding their needs, but also about delivering value and enriching their lives.

Desire Specialists & Contributors

Adam Koós Adam D. Koós, CFP®, CMT, CEPA

Amy Stone Host

April Chavez Public Speaker

Charlene Norman Truth Teller @ Good Stewardship; Lasting Impact.

Charlie Bresler Ph.D. Founder of EH Walkers

Claudia King Claudia King, Podcast Host and Live TV Analyst

Corinna Stoeffl Mentor for Conscious Living

Deborah Lukovich, PhD Depth Psychology Coach, Author, Podcaster & Blogger

Dr. Lawana Gladney Dr. G, Success Psychologist

Drew Blackston CRC® RFC®

Eileen Bild Author, Writer, S.P.A.R.K. Coach

Gray Beard Chronicles Podcasters

Jason Medlock Author, Mindset Coach, QHHT Practitioner

Julie Meyers Co-Founder, AugMentors

Kurt Mortensen Kurt Mortensen

Larry Sprung Host Mitlin

Laurie James Laurie James, Author, Podcaster, and Somatic Relationship Coach

Marlon Madden & Ricky Venters Podcasters

Matthew Harms Podcaster

Michelle Perkins Michelle Perkins, Certified coach and CEO of Limit Free Life

Nathaniel Scheer Host

Ryan Salmon Home Safety / Accessibility Specialist

Steve DiGioia Customer Service Crusader, Author, & Trainer

Sujata Shyam Passive Income Expert

Podcasts About Desire

Best D Life with Daniela - Work Life Balance & Wellness Strategies

Better Men Get Better Women - The Mountain Top Podcast

Sex Advice for Seniors Podcast

Transforming 45

Couples Therapy In Seven Words

The Confident Woman Podcast

Positive Talk Radio

The Aspiring Solopreneur

Stories From Women Who Walk

Amplify Your Marketing Message with Christine Campbell Rapin

Pursue Your Spark: Midlife Fitness & Mindset for Women Feeling Stuck

Should Have Listened to My Mother Podcast

Books About Desire

The Success Guidebook

By Elizabeth Hamilton-Guarino

Courage and Resilience: A Boomers Story

By Michael Berman

Jumpstart Your Life: Find Your Motivation and Change Your Life One Step at a Time

By Diane Randall

Expressing the Divine

By Janine Bolon

Intuitive Bible Study: A New Interpretive Model

By David W. Robinson

12 Rules for Leaders: The Foundation of Intentional Leadership

By Jesan Sorrells

Work/Life Balance Emergency Kit

By Anne M. Bachrach

I’ll have what she’s having: Memoir of a reformed people pleaser.

By Drew Deraney

The Values Delta: A Small & Simple Way to Make a Positive Difference in Your Personal & Professional Life

By Devin Durrant

The Smart Woman’s Guide to Midlife and Beyond

By Janet Horn (M.D.)

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Podcast Episode

Best D Life with Daniela - Work Life Balance & Wellness Strategies

The Power of Vulnerability: Creating Connections Through Storytelling

I had a fascinating conversation with author Pam Fordham on the podcast recently, and we talked about the pressure many of us feel to have a "big" or "dramatic" story to share. But often, the most powerful and relatable moments are found in the small, everyday details.Think back to your own life. It…

I had a fascinating conversation with author Pam Fordham on the podcast recently, and we talked about the pressure many of us feel to have a "big" or "dramatic" story to share. But often, the most pow…

I had a fascinating conversation with author Pam Fordham on the podcast recently, and we talked about the pressure many of us feel to have a "big" or "dramatic" story to share. But often, the most powerful and relatable moments are found in the small, everyday details.Think back to your own life. It's probably not the grand events but the small, consistent gestures that reveal the most about a person's character. It's one thing to ask guests to be vulnerable on my podcast; it's another to be on the receiving end of the questions. When Pam flipped the mic on me, I realized how much I associate …

Listen · 37:10

Daniela Wolfe June 21, 2026

Article

Your First Leadership Decision

For many new principals and superintendents, July 1 feels like the starting line. A new title. A new office. A new opportunity to make a difference. I still remember those first days. When I became principal, I wasn’t new to the building. I had served as the assistant principal, so I already knew …

For many new principals and superintendents, July 1 feels like the starting line. A new title. A new office. A new opportunity to make a difference. I still remember those first days. When I became pr…

For many new principals and superintendents, July 1 feels like the starting line. A new title. A new office. A new opportunity to make a difference. I still remember those first days. When I became principal, I wasn’t new to the building. I had served as the assistant principal, so I already knew the staff, the students, and many of the families. But my role had changed, and people were eager to stop by my office. Some wanted to congratulate me. Some wanted to share ideas. Some wanted to tell me what they hoped I would change. Others wanted reassurance that I wouldn’t change a thing. Those…

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Darrin Peppard June 20, 2026

Podcast Episode

Better Men Get Better Women - The Mountain Top Podcast

What Are Guided Erotic Experiences? – MTP 517

Co-Host Nicholas Velotta (https://www.mountaintoppodcast.com/arya) My first-time guest Nicholas Velotta is an intimacy researcher for a company called Arya. Arya curates sexual experiences for couples everywhere. Nicholas's IRB-approved study of over 600,000 people found about how guided erotic expe…

Co-Host Nicholas Velotta (https://www.mountaintoppodcast.com/arya) My first-time guest Nicholas Velotta is an intimacy researcher for a company called Arya. Arya curates sexual experiences for couples…

Co-Host Nicholas Velotta (https://www.mountaintoppodcast.com/arya) My first-time guest Nicholas Velotta is an intimacy researcher for a company called Arya. Arya curates sexual experiences for couples everywhere. Nicholas's IRB-approved study of over 600,000 people found about how guided erotic experiences actually affect long-term attraction and connection. What did the data from couples reveal about the specific communication gap men fall into around desire? Next, discover why attraction doesn't fade on its own, and what the data shows actually triggers or kills it in long-term relationships…

Listen · 44:29

Scot McKay June 18, 2026

Podcast Episode

Sex Advice for Seniors Podcast

Why Women Really Hire Male Escorts | ft. George Goulburn

What if intimacy in later life isn’t really about sex at all?In this episode of Sex Advice for Seniors, I speak with George Goulburn, a straight male escort in his 50s, who works with women in their 50s, 60s, 70s, and even 80s.What he shares challenges almost every assumption about escorting, desi…

What if intimacy in later life isn’t really about sex at all?In this episode of Sex Advice for Seniors, I speak with George Goulburn, a straight male escort in his 50s, who works with women in their…

What if intimacy in later life isn’t really about sex at all?In this episode of Sex Advice for Seniors, I speak with George Goulburn, a straight male escort in his 50s, who works with women in their 50s, 60s, 70s, and even 80s.What he shares challenges almost every assumption about escorting, desire, and connection in later life.Far from quick, transactional encounters, George’s clients are seeking something deeper: emotional connection, safety, touch, and the chance to feel seen and desired again, often after years or even decades without intimacy.We explore what women really want as they…

Listen · 31:52

Suzanne Noble June 18, 2026

Podcast Episode

Transforming 45

The Virtuous Woman Trap (and Why You Feel So Damn Empty) with Dr. Julie Merriman

What if your burnout isn’t about doing too much…but about believing your value comes from being needed? This week on Transforming 45, Lisa sits down with Dr. Julie Merriman—PhD, Certified Sex Counselor, trauma specialist, and creator of Soul Joy™—for a conversation that goes way deeper tha…

What if your burnout isn’t about doing too much…but about believing your value comes from being needed? This week on Transforming 45, Lisa sits down with Dr. Julie Merriman—PhD, Certified Sex Co…

What if your burnout isn’t about doing too much…but about believing your value comes from being needed? This week on Transforming 45, Lisa sits down with Dr. Julie Merriman—PhD, Certified Sex Counselor, trauma specialist, and creator of Soul Joy™—for a conversation that goes way deeper than “self-care.” They unpack the virtuous woman trap: the lifelong conditioning that teaches women to over-function, over-give, and override their own needs… until they don’t even feel themselves anymore. This episode is about nervous system survival, emotional numbness, identity loss—and wh…

Listen · 43:34

Lisa Boate June 18, 2026

Article

What is the Price of Hating Others

Have you ever noticed how exhausting it is to carry a grudge? That tight feeling in your chest when you think of someone you can’t stand. That’s not just a passing emotion — it’s hatred leaving its mark. Hatred isn’t just about disliking someone intensely. It’s a corrosive emotion that s…

Have you ever noticed how exhausting it is to carry a grudge? That tight feeling in your chest when you think of someone you can’t stand. That’s not just a passing emotion — it’s hatred leavin…

Have you ever noticed how exhausting it is to carry a grudge? That tight feeling in your chest when you think of someone you can’t stand. That’s not just a passing emotion — it’s hatred leaving its mark. Hatred isn’t just about disliking someone intensely. It’s a corrosive emotion that seeps into your thoughts, your relationships, and even your health. And whether you realize it or not, the price you pay for hating others is steep — far steeper than the satisfaction you might feel when indulging in it. Hatred doesn’t just affect the target of your anger; it poisons the person w…

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Olivia L. June 17, 2026

Podcast Episode

Couples Therapy In Seven Words

Sex Begets Sex: An Interview with Caroline Hood

For the video of this episode, go to https://youtu.be/Lt1GOUpHFFo. Why does libido so often seem to fade in a long-term relationship, especially for women? Is it possible it’s not inevitable? Our guest in this episode, Caroline Hood, says it’s not inevitable—and tells how couples can support a…

For the video of this episode, go to https://youtu.be/Lt1GOUpHFFo. Why does libido so often seem to fade in a long-term relationship, especially for women? Is it possible it’s not inevitable? Our gu…

For the video of this episode, go to https://youtu.be/Lt1GOUpHFFo. Why does libido so often seem to fade in a long-term relationship, especially for women? Is it possible it’s not inevitable? Our guest in this episode, Caroline Hood, says it’s not inevitable—and tells how couples can support a great sex life over the long haul. Her forthcoming book is Sex Begets Sex: Reclaiming Desire as an Act of Female Empowerment. Caroline’s website is https://www.desireinreallife.com/. Do you have ideas for topics or guests for our podcast? Go to https://ctin7.com and send us a message. Bruce’s s…

Listen · 50:32

Bruce Chalmer June 17, 2026

Podcast Episode

The Confident Woman Podcast

How to Receive More of What You’ve Been Looking For

What if the very thing you keep waiting to receive from someone else is the thing you have not yet learned how to give yourself?In this solo episode of The Confident Woman Podcast, Rachel Brooks opens up a deeply honest conversation about giving, receiving, self-trust, self-respect, love, and the mi…

What if the very thing you keep waiting to receive from someone else is the thing you have not yet learned how to give yourself?In this solo episode of The Confident Woman Podcast, Rachel Brooks opens…

What if the very thing you keep waiting to receive from someone else is the thing you have not yet learned how to give yourself?In this solo episode of The Confident Woman Podcast, Rachel Brooks opens up a deeply honest conversation about giving, receiving, self-trust, self-respect, love, and the mirror that reveals what we are truly longing for. She speaks to the woman who has been looking for clarity, validation, peace, love, confidence, or direction, only to realize the deeper question may not be, “Why am I not receiving this?” but, “Where have I stopped giving this to myself?”Rache…

Listen · 16:28

Rachel Brooks June 17, 2026

Podcast Episode

Positive Talk Radio

Christian Hurst | June 18 – 1:30 PM Pacific Time

Christian Hurst writes science fiction for people searching for where they belong. An author and creative director, Christian blends sweeping interstellar adventure with deeply human questions about identity, belief, connection, and purpose. His stories are shaped by a life spent navigating what it…

Christian Hurst writes science fiction for people searching for where they belong. An author and creative director, Christian blends sweeping interstellar adventure with deeply human questions about …

Christian Hurst writes science fiction for people searching for where they belong. An author and creative director, Christian blends sweeping interstellar adventure with deeply human questions about identity, belief, connection, and purpose. His stories are shaped by a life spent navigating what it means to feel different, first growing up in the LDS church, and later forging his own path beyond it. Before becoming a novelist, Christian built a successful career in design, branding, and creative leadership, helping shape national campaigns and leading major rebranding efforts for organizatio…

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KEVIN MCDONALD June 16, 2026

Article

Running Half-Marathons With Broken Ankles

The Moment Everything Changed When Catherine broke her ankle, the timeline seemed clear: weeks of recovery, physical therapy, return to normal life. But Catherine and Anthony had never been the type to follow a predictable path. They were endurance athletes in their fifties who had just uprooted the…

The Moment Everything Changed When Catherine broke her ankle, the timeline seemed clear: weeks of recovery, physical therapy, return to normal life. But Catherine and Anthony had never been the type t…

The Moment Everything Changed When Catherine broke her ankle, the timeline seemed clear: weeks of recovery, physical therapy, return to normal life. But Catherine and Anthony had never been the type to follow a predictable path. They were endurance athletes in their fifties who had just uprooted their entire lives, sold their home, and become nomads after receiving life-altering diagnoses. A broken ankle was not going to stop them from what they had set out to do. Just weeks after the break, Catherine stood at the starting line of a half-marathon in the Australian Outback. The decision wasn’…

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Anthony Copeland-Parker June 16, 2026

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