LifeStarr provides knowledge, tools, and community to create the one-person business that lets you live your life your way.
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Let’s be honest—marketing can feel overwhelming. Between ads, fancy software, and endless advice telling you to “invest big to get big,” it’s easy to think effective marketing is out of reac…
Let’s be honest—…
Let’s be honest—marketing can feel overwhelming. Between ads, fancy software, and endless advice telling you to “invest big to get big,” it’s easy to think effective marketing is out of reach if you’re not rolling in cash.But here’s the truth: You don’t need a massive budget to make a massive impact. In today’s short episode, we’re breaking down the myth that marketing has to be expensive. We’ll show you how to tackle the struggles that so many solopreneurs face—like figuring out where to start, finding tools that don’t break the bank, and making your message stand o…
Today, we're diving into a topic that could completely reshape how you think about scaling your business: franchising. Whether you're looking to grow beyond your one-person operation or dreaming of bu…
Today, we're diving …
Today, we're diving into a topic that could completely reshape how you think about scaling your business: franchising. Whether you're looking to grow beyond your one-person operation or dreaming of building a business that operates like clockwork without you in the driver's seat 24/7, franchising might just be the game-changer you need. And who better to guide us through the ins and outs of this strategy than Mike Andes? Mike is a franchising expert and the founder of Augusta Lawn Care, a company that’s taken the Franchise model and turned it into a platform for empowering entrepreneurs. He…
In today's sound bite episode, we’re tackling a topic that hits home for every solopreneur: taking time off. As a solopreneur, your time is your currency—stepping away from work can feel like a t…
In today's sound bit…
In today's sound bite episode, we’re tackling a topic that hits home for every solopreneur: taking time off. As a solopreneur, your time is your currency—stepping away from work can feel like a trade-off between relaxation and revenue, or between recharging and losing momentum.But here’s the thing: Burnout isn’t good for business, and neither is running on empty. So, how do you balance the need to step back without feeling like your business is stepping backward? Stick around, because in this episode, we’ll share actionable strategies to plan your time off and manage client expectat…
Today’s episode is one you cannot miss if you’ve ever wondered, “How do I get noticed in a crowded market?”Well, one of the ways to do that is through PR, or public relations, and getting medi…
Today’s episode is…
Today’s episode is one you cannot miss if you’ve ever wondered, “How do I get noticed in a crowded market?”Well, one of the ways to do that is through PR, or public relations, and getting media attention, but if you’re like us, that is an intimidating world and for many it seems like it’s reserved for larger companies, but that simply isn’t true.No media experience? No problem. We have Simone Sauter on the show today who helps solopreneurs, coaches, and consultants, be impactful through PR without the big price tag.We discuss things like:First steps to getting noticed and securi…
Are you a solopreneur looking for a way to stand out, connect deeply with your audience, and build authority in your niche? Podcasting might be the perfect strategy for you! In this short episode, we…
Are you a solopreneu…
Are you a solopreneur looking for a way to stand out, connect deeply with your audience, and build authority in your niche? Podcasting might be the perfect strategy for you! In this short episode, we’re diving into why creating a podcast can be a game-changer for your business. From amplifying your personal brand to building trust and even generating leads, we’ll explore how solopreneurs can leverage this powerful medium to grow their impact—and their bottom line.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, an…
On this episode of The One-Person Business Podcast, we go on a journey into the world of business podcasting, guided by George B. Thomas's expertise and passion. Listeners gain practical tips, inspira…
On this episode of T…
On this episode of The One-Person Business Podcast, we go on a journey into the world of business podcasting, guided by George B. Thomas's expertise and passion. Listeners gain practical tips, inspiration, and a comprehensive understanding of how to create a successful and impactful podcast in the dynamic business landscape.We discuss:The role having a brand plays in business podcasting - Spoiler alert, it's mandatory!A pyramid for business podcasting that can help set solopreneurs up for success - Gain insights into the progression from creating buzz to establishing a loyal following.How to g…
Hosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeov…
Hosting events has b…
Hosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeover, and calling it an “event.” Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.Events create real value for participants and foster a sense of community that’s hard to replicate. There’s just something special about coming together, sharing ideas, and making connections that…
With Thanksgiving coming up, we are re-releasing a previous episode to focus on time with family. We hope you all have a wonderful holiday!OK, if we're being honest, the topic for today’s episode is…
With Thanksgiving co…
With Thanksgiving coming up, we are re-releasing a previous episode to focus on time with family. We hope you all have a wonderful holiday!OK, if we're being honest, the topic for today’s episode is just as much for us as it is for you. We have been behind the scenes creating some awesome products for solopreneurs, and as the marketing gal (Carly) for LifeStarr, it’s been up to me to develop a launch plan.It’s been a little stressful because we want to get it just right. Now, we are offering more than courses, but those are definitely included, so when we looked at our inbox to see that …
Staying motivated as a solopreneur can be so hard! Whether you're in the thick of scaling your business or just starting out, finding ways to keep that momentum going is key. In this short episode, w…
Staying motivated as…
Staying motivated as a solopreneur can be so hard! Whether you're in the thick of scaling your business or just starting out, finding ways to keep that momentum going is key. In this short episode, we talk about the importance of celebrating milestones big and small, setting aside time for self-care, how time-blocking can help you stay focused without burning out, and more!So, be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free…
Staying motivated as a solopreneur can be so hard! Whether you're in the thick of scaling your business or just starting out, finding ways to keep that momentum going is key. In this short episode, w…
Staying motivated as…
Staying motivated as a solopreneur can be so hard! Whether you're in the thick of scaling your business or just starting out, finding ways to keep that momentum going is key. In this short episode, we talk about the importance of celebrating milestones big and small, setting aside time for self-care, how time-blocking can help you stay focused without burning out, and more!So, be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free…
Today, we’re diving into a topic that keeps business owners awake at night almost as effectively as a triple espresso: marketing. It’s the puzzle that everyone loves to hate…until they get some …
Today, we’re divin…
Today, we’re diving into a topic that keeps business owners awake at night almost as effectively as a triple espresso: marketing. It’s the puzzle that everyone loves to hate…until they get some expert guidance. And that’s exactly what we have for you today! Meet Donna Amos, the mastermind behind The Marketing Blueprint: From Planning to Profit and owner of Solopreneur Solutions, LLC. Donna has over 30 years of marketing experience. She’s worked with thousands of clients, helping them turn marketing mayhem into clear, actionable strategies. But don’t worry, Donna’s no textbook ta…
Our topic for today is one of the most critical, yet often overlooked, aspects of solopreneur success: and that is lead nurturing. As a solopreneur, your leads are more than just names on a list—th…
Our topic for today …
Our topic for today is one of the most critical, yet often overlooked, aspects of solopreneur success: and that is lead nurturing. As a solopreneur, your leads are more than just names on a list—they’re potential partners, loyal clients, and future advocates for your brand. But here’s the thing: if you’re not actively nurturing those connections, you’re missing out on the full potential of your network and the lasting Relationships that can help take your business further.In this episode, Joe and Carly quickly discuss all of this and quick wins to start nurturing those leads today. …
Who doesn’t love a good comeback story? Our guest, Matt Theriault (Tario), made millions, lost it all, and then rebuilt his wealth from scratch, emerging stronger and more resilient. In this episo…
Who doesn’t love a…
Who doesn’t love a good comeback story? Our guest, Matt Theriault (Tario), made millions, lost it all, and then rebuilt his wealth from scratch, emerging stronger and more resilient. In this episode, he opens up about the challenges he faced as a solopreneur in the early days of building his Real Estate empire and reveals the mindset shifts that kept him going when things got tough. Whether you’re looking to bounce back or take your business to the next level, this episode is packed with insights and strategies tailored just for you.We covered topics like:Where people should begin if the…
Some of the most powerful yet often overlooked tools in a solopreneur's journey are collaborations and partnerships. Running a business solo doesn’t mean you have to go it alone. In fact, building s…
Some of the most pow…
Some of the most powerful yet often overlooked tools in a solopreneur's journey are collaborations and partnerships. Running a business solo doesn’t mean you have to go it alone. In fact, building strategic alliances can open doors to new audiences, fresh ideas, and shared resources—all while keeping your independence intact. Whether you're looking to co-host a project, cross-promote with a fellow business owner, or simply add value through joint efforts, collaborations can be a game-changer for scaling without sacrificing flexibility. In this short episode, we explore the why, what, and h…
We're talking a lot this week about forming partnerships, collaboration, relationship-building, etc., and in light of that we thought it would be relevant to bring back a previous episode on building …
We're talking a lot …
We're talking a lot this week about forming partnerships, collaboration, relationship-building, etc., and in light of that we thought it would be relevant to bring back a previous episode on building community as a solopreneur, because honestly, if you can do that, building those partnerships will be a breeze.Building a community is important, but it can be easier said than done if you've never done it from scratch before.In today's episode, we stepped away from our standard interview format and brought in two guests, Andy Guttormsen from Circle and Stacy Blette, LifeStarr's very own community…
Is SEO still relevant in the age of AI? As AI tools continue to reshape how we search, communicate, and even run our businesses, some are wondering if the traditional SEO playbook still holds value. I…
Is SEO still relevan…
Is SEO still relevant in the age of AI? As AI tools continue to reshape how we search, communicate, and even run our businesses, some are wondering if the traditional SEO playbook still holds value. In this short episode, we discuss the evolving role of SEO and what solopreneurs need to know to stay ahead. Whether you’re just starting to build your online presence or looking to level up your strategy, this episode will help you make informed choices about where to invest your time and energy in a rapidly changing digital landscape.Being a solopreneur is awesome but it’s not easy. It's hard…
It’s not often that you get to meet somebody you’ve looked up to for the majority of your career, but that’s exactly what happened when we had Marcus Sheridan on the show.There's a reason we fol…
It’s not often tha…
It’s not often that you get to meet somebody you’ve looked up to for the majority of your career, but that’s exactly what happened when we had Marcus Sheridan on the show.There's a reason we follow his work and that’s because he has totally transformed the way we market and sell, with authenticity at its core.Marcus basically invented the phrase "They Ask, You Answer." (No big deal, right?) and in this episode he shares his secrets on how YOU can take your solo business to the next level just by answering questions. In this episode, we dive into how Marcus' brilliant approach can help…
In today's quick soundbite episode, we're tackling a topic that's on every solopreneur's mind—work-life balance. It's easy to feel like the hustle is never-ending, but achieving balance isn't a far-…
In today's quick sou…
In today's quick soundbite episode, we're tackling a topic that's on every solopreneur's mind—work-life balance. It's easy to feel like the hustle is never-ending, but achieving balance isn't a far-off dream. In fact, it's completely within reach, as long as you make it a priority in your business plan. In this episode, we explore practical ways that we use to weave flexibility and balance into our daily routine, so you can thrive both personally and professionally. Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, a…