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Today, we’re diving into a topic that keeps business owners awake at night almost as effectively as a triple espresso: marketing. It’s the puzzle that everyone loves to hate…until they get some …

Today, we’re divin…

Today, we’re diving into a topic that keeps business owners awake at night almost as effectively as a triple espresso: marketing. It’s the puzzle that everyone loves to hate…until they get some expert guidance. And that’s exactly what we have for you today! Meet Donna Amos, the mastermind behind The Marketing Blueprint: From Planning to Profit and owner of Solopreneur Solutions, LLC. Donna has over 30 years of marketing experience. She’s worked with thousands of clients, helping them turn marketing mayhem into clear, actionable strategies. But don’t worry, Donna’s no textbook ta…

Our topic for today is one of the most critical, yet often overlooked, aspects of solopreneur success: and that is lead nurturing. As a solopreneur, your leads are more than just names on a list—th…

Our topic for today …

Our topic for today is one of the most critical, yet often overlooked, aspects of solopreneur success: and that is lead nurturing. As a solopreneur, your leads are more than just names on a list—they’re potential partners, loyal clients, and future advocates for your brand. But here’s the thing: if you’re not actively nurturing those connections, you’re missing out on the full potential of your network and the lasting Relationships that can help take your business further.In this episode, Joe and Carly quickly discuss all of this and quick wins to start nurturing those leads today. …

Who doesn’t love a good comeback story? Our guest, Matt Theriault (Tario), made millions, lost it all, and then rebuilt his wealth from scratch, emerging stronger and more resilient. In this episo…

Who doesn’t love a…

Who doesn’t love a good comeback story? Our guest, Matt Theriault (Tario), made millions, lost it all, and then rebuilt his wealth from scratch, emerging stronger and more resilient. In this episode, he opens up about the challenges he faced as a solopreneur in the early days of building his Real Estate empire and reveals the mindset shifts that kept him going when things got tough. Whether you’re looking to bounce back or take your business to the next level, this episode is packed with insights and strategies tailored just for you.We covered topics like:Where people should begin if the…

Some of the most powerful yet often overlooked tools in a solopreneur's journey are collaborations and partnerships. Running a business solo doesn’t mean you have to go it alone. In fact, building s…

Some of the most pow…

Some of the most powerful yet often overlooked tools in a solopreneur's journey are collaborations and partnerships. Running a business solo doesn’t mean you have to go it alone. In fact, building strategic alliances can open doors to new audiences, fresh ideas, and shared resources—all while keeping your independence intact. Whether you're looking to co-host a project, cross-promote with a fellow business owner, or simply add value through joint efforts, collaborations can be a game-changer for scaling without sacrificing flexibility. In this short episode, we explore the why, what, and h…

We're talking a lot this week about forming partnerships, collaboration, relationship-building, etc., and in light of that we thought it would be relevant to bring back a previous episode on building …

We're talking a lot …

We're talking a lot this week about forming partnerships, collaboration, relationship-building, etc., and in light of that we thought it would be relevant to bring back a previous episode on building community as a solopreneur, because honestly, if you can do that, building those partnerships will be a breeze.Building a community is important, but it can be easier said than done if you've never done it from scratch before.In today's episode, we stepped away from our standard interview format and brought in two guests, Andy Guttormsen from Circle and Stacy Blette, LifeStarr's very own community…

Is SEO still relevant in the age of AI? As AI tools continue to reshape how we search, communicate, and even run our businesses, some are wondering if the traditional SEO playbook still holds value. I…

Is SEO still relevan…

Is SEO still relevant in the age of AI? As AI tools continue to reshape how we search, communicate, and even run our businesses, some are wondering if the traditional SEO playbook still holds value. In this short episode, we discuss the evolving role of SEO and what solopreneurs need to know to stay ahead. Whether you’re just starting to build your online presence or looking to level up your strategy, this episode will help you make informed choices about where to invest your time and energy in a rapidly changing digital landscape.Being a solopreneur is awesome but it’s not easy. It's hard…

It’s not often that you get to meet somebody you’ve looked up to for the majority of your career, but that’s exactly what happened when we had Marcus Sheridan on the show.There's a reason we fol…

It’s not often tha…

It’s not often that you get to meet somebody you’ve looked up to for the majority of your career, but that’s exactly what happened when we had Marcus Sheridan on the show.There's a reason we follow his work and that’s because he has totally transformed the way we market and sell, with authenticity at its core.Marcus basically invented the phrase "They Ask, You Answer." (No big deal, right?) and in this episode he shares his secrets on how YOU can take your solo business to the next level just by answering questions. In this episode, we dive into how Marcus' brilliant approach can help…

In today's quick soundbite episode, we're tackling a topic that's on every solopreneur's mind—work-life balance. It's easy to feel like the hustle is never-ending, but achieving balance isn't a far-…

In today's quick sou…

In today's quick soundbite episode, we're tackling a topic that's on every solopreneur's mind—work-life balance. It's easy to feel like the hustle is never-ending, but achieving balance isn't a far-off dream. In fact, it's completely within reach, as long as you make it a priority in your business plan. In this episode, we explore practical ways that we use to weave flexibility and balance into our daily routine, so you can thrive both personally and professionally. Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, a…

The name of the game this week is work/life balance, so we wanted to bring an episode out of the vault and re-share it with you because it's too good to miss!Our guest today, Jordan Tait, coaches over…

The name of the game…

The name of the game this week is work/life balance, so we wanted to bring an episode out of the vault and re-share it with you because it's too good to miss!Our guest today, Jordan Tait, coaches overworked business owners, especially solopreneurs, on how to get their lives back, and earn a great living while working fewer hours.If you want to reclaim your time while earning a great living, listen to this episode where we talk about things like:Common challenges solopreneurs faceHow he helps solopreneurs identify their ideal Lifestyle and align their business goals with itRecommendations for m…

Today we're diving into a topic that many of us know is important, but often overlook or feel unsure about—networking. But here’s the thing, we’re not talking about your usual "swap business car…

Today we're diving i…

Today we're diving into a topic that many of us know is important, but often overlook or feel unsure about—networking. But here’s the thing, we’re not talking about your usual "swap business cards and shake hands" kind of networking. We're sharing our unique take on what really works for us—some strategies and approaches you may not have considered before. Whether you're a seasoned solopreneur or just starting out, we’ll be exploring fresh, unexpected ways to build connections that actually move the needle for your business.---Being a solopreneur is awesome but it’s not easy. It's …

Have you ever felt the fear of standing in front of a crowd, heart racing, palms sweating, wondering if you're about to say the wrong thing? As solopreneurs, public speaking can seem intimidating, but…

Have you ever felt t…

Have you ever felt the fear of standing in front of a crowd, heart racing, palms sweating, wondering if you're about to say the wrong thing? As solopreneurs, public speaking can seem intimidating, but it's a game changer for connecting with clients, building your brand, and growing your business.We invited Blair Bryant Nichols on the show to not only discuss how to engage your audience, but also how to approach the business side of public speaking. And you may be asking why Blair? Well, Blair is the owner of BBN Creative Management for diverse and mission-driven talent. He's an expert in stra…

Jay Schwedelson has his epic email marketing conference (virtual and free!!) coming up on October 16 and 17. We highly encourage all solopreneurs to attend. In light of this event, we're re-releasing …

Jay Schwedelson has …

Jay Schwedelson has his epic email marketing conference (virtual and free!!) coming up on October 16 and 17. We highly encourage all solopreneurs to attend. In light of this event, we're re-releasing this amazing episode.We all have questions about email, whether it be for mass marketing campaigns or just one-on-one communication with clients or customers.So, the fact that we got Jay Schwedelson, I repeat, JAY SCHWEDELSON, to answer these questions is basically just the coolest thing ever. He addresses topics like: If email marketing is actually necessary for solopreneurs (his answer surprised…

Staying busy as a solopreneur is one thing, but being productive is something entirely different!Sure, you've heard all the basics – time blocking, to-do lists, and the Pomodoro technique...but I be…

Staying busy as a so…

Staying busy as a solopreneur is one thing, but being productive is something entirely different!Sure, you've heard all the basics – time blocking, to-do lists, and the Pomodoro technique...but I bet you haven't heard of Carly's favorite productivity hack that she shares in this episode (it may even be a little TMI!)!In this short episode, she and Joe share their favorite hacks that you can't always get from a simple Google search. They go beyond the obvious to uncover hidden gems that will have you wondering why you didn’t start using them sooner. Be sure to tune in!Being a solopreneur i…

This podcast episode is being released in early October 2024, and just over a week ago, HubSpot hosted their massive annual conference that covered the latest trends and tactics in marketing, sales, a…

This podcast episode…

This podcast episode is being released in early October 2024, and just over a week ago, HubSpot hosted their massive annual conference that covered the latest trends and tactics in marketing, sales, and AI…and we had two people attend who are ready to give you the biggest takeaways from the event that apply specifically to solopreneurs. Co-host of this podcast and founder of LifeStarr, Joe Rondo attended, and our very own George B. Thomas not only attended, but presented multiple times. So you have some very credible sources sharing their insights today.From groundbreaking strategies to fre…

Lead magnet effectiveness has evolved significantly as consumer expectations and digital landscapes shift. In the past, solopreneurs could rely on whitepapers and ebooks to capture leads, but with the…

Lead magnet effectiv…

Lead magnet effectiveness has evolved significantly as consumer expectations and digital landscapes shift. In the past, solopreneurs could rely on whitepapers and ebooks to capture leads, but with the oversaturation of content, these strategies have lost their edge. Today’s audience seeks more immediate, interactive, and personalized value. Solopreneurs can no longer depend on static downloads—they need to create engaging, actionable resources that build trust and provide tangible benefits in real time to stand out in an increasingly crowded market.In this episode, we briefly reflect on th…

INBOUND, Hubspot's annual conference dedicated to the latest trends and tactics in marketing, sales, and AI, took place in Boston last week, and in honor of this incredible event, we wanted to re-rele…

INBOUND, Hubspot's a…

INBOUND, Hubspot's annual conference dedicated to the latest trends and tactics in marketing, sales, and AI, took place in Boston last week, and in honor of this incredible event, we wanted to re-release an episode from one of INBOUND's favorite recurring speakers, Nancy Harhut. We were fans of hers before our interview and became even bigger fans after our chat.Nancy is the author of Using Behavioral Science in Marketing, and getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.And she’s really …

We all rely so heavily on social proof these days, whether we're asking a friend for advice, reviewing testimonials, searching through Google reviews, or whatever. We all do our background research w…

We all rely so heavi…

We all rely so heavily on social proof these days, whether we're asking a friend for advice, reviewing testimonials, searching through Google reviews, or whatever. We all do our background research when we are trying to find a new solution, which always makes us wonder why more solopreneurs aren't implementing this tactic in their own businesses. In this episode, we have a full conversation about this and give our thoughts and opinions on what you should do about it.This is a great episode if you are trying to build those reviews and testimonials and get that social proof out there. So be su…

Folks, we’re getting personal.On today’s episode, we’re joined by Michael DeVous Jr. He has been living and breathing the Entertainment industry for over 30 years, and while that certainly comes…

Folks, we’re getti…

Folks, we’re getting personal.On today’s episode, we’re joined by Michael DeVous Jr. He has been living and breathing the entertainment industry for over 30 years, and while that certainly comes with its glitz and glam, life has thrown its fair share of curveballs his way, from daunting obstacles to downright heartbreaking tragedies. However, in those tough times, he found something extraordinary—how to make fear his friend.In this unique and personal chat, we talk about the power of community, authenticity, and how to actually make fear your friend. Michael shares his journey from fac…