Posts Tagged With ‘ marketing ’

This is all of us chasing the moon [This is a version of an article originally written for The Portfolio Collective about portfolio careers] It’s arguably harder than ever to stand out in the modern world; not only does the average person consume about 74GB of information per day (the equivalent of 16 movies) but a lot of it is very similar and they forget most of it by the next day. This proves particularly challenging when it comes to the business world, where effectively many people are trying to ‘sell’ to the same people, bombarding them with info about their products and services;... Continue Reading

This is not my desk nor hands “You need to post less” said the LinkedIn expert I spoke to this week. “The algorithm doesn’t like it when you post so much.” He was referring to the fact that the previous week I had been posting on average 3 times a day. Consideration of the algorithm may be important for some but it’s only really relevant if the only thing that is important to you is views, likes and other such aspects. I long ago came to realise that there is more to life on LinkedIn than just trying to be the most popular person out there. How my LinkedIn usage has evolved over time When... Continue Reading

“Feed the beast and the beast will feed you” — 3 LinkedIn examples from my week that emphasise why doing this effectively increases my surface area of luck John Amaechi is such a lovely man but how did I end up meeting him? Read on… Last year I took part in a interview with a class of British school kids in what was billed as “An Inspiring Talk From An Entrepreneur”. Each student got to ask me one question and I was prepared for a range of hard hitting questions. The students did not disappoint, and one in particular has come to mind a lot recently, especially when I talk... Continue Reading

Who writes with a biro nowadays? This is a reprint of a classic blog that I wrote in June 2020 when I first started my company Shiageto Consulting. Enjoy! In this series, I share with you some of the key learnings I have had from my first 6 months of launching my first start-up (Shiageto Consulting) and how those lessons are applicable for the challenges my business is facing during this pandemic crisis (and any business at any time in fact) The initial challenge I love telling stories! I don’t mean this as in ‘I love making stuff up’ (although I am a very creative person); I mean stories... Continue Reading

Understanding your ideal customer is the bedrock of successful marketing. Your ideal customer represents those most likely to value your offerings, resonate with your brand, and engage with your business. In this concise guide, we’ll explore the importance of grasping your ideal customer and offer actionable steps to achieve this crucial understanding. Defining Your Ideal Customer Before delving into the “how,” let’s clarify the concept of an ideal customer. They aren’t just anyone willing to buy from you; they are those most likely to benefit the most from your offerings,... Continue Reading

This is a reprint of a classic blog that I wrote in May 2020 when I first started my company Shiageto Consulting. Enjoy! In this series, I share with you some of the key learnings I have had from my first 6 months of launching my first start-up (Shiageto Consulting) and how those lessons are applicable for the challenges my business is facing during this pandemic crisis (and any business at any time in fact) Thanks for reading Faris’s Substack! Subscribe for free to receive new posts and support my work. Subscribed The initial challenge In my last blog I talked about what I had learnt about... Continue Reading

In this interview, Dustin Bogle, a sales expert, multi-location gym owner, and former pro wrestler shares his valuable insights on how you can generate more sales from your leads Photo by JJ Ying on Unsplash In the competitive world of business, converting leads into sales is a crucial factor for success. To shed light on this topic, we turn to Dustin Bogle, a sales expert, multi-location gym owner, and former pro wrestler. In a recent interview, Dustin shared valuable insights with us on how to harvest more sales from your leads. Let’s dive into his wisdom and explore actionable strategies... Continue Reading

Since most buyers don’t buy on their first visit, it is in your best interest to capture their email address using an attractive lead magnet and use a pixel to be able to show your online ads to them in the future. Now that they’ve visited your site, it’s time to stay in front of your prospective buyers so that they come back to buy. Follow-up campaigns can be overwhelming and staring at a blank screen and wondering what to write can cause you not to send them. Here are a few tips on what to write and how to format the emails to get them opened. Start with a 6-email campaign that introduces... Continue Reading

Unless you’ve been living on a tiny island without internet or under a rock, you’ve heard about all of the crazy excitement over Chat GPT for writing and marketing. It writes papers, books, marketing, videos, and emails… Everything! So, the real trick to using Chat GPT is in the prompts. The way you tell the AI what results you want to see comes from the ways you ask your prompts and questions. Your manners are not necessary here, so no saying, please. Note: Use Chat GPT for a starting foundation. Please, please, please clean it up and make it your own. It will always be you this way... Continue Reading

With the rise of podcasting, it is a great platform to reach more of your ideal customers through the podcasting community. I have been a podcast host with my show, “PROFIT With A Plan” now in its 4th year with close to 200 episodes, hosting fantastic guests as they share helpful content for small businesses. Podcasting is an excellent way to get your message, product, and service out to a growing audience. It’s your virtual stage. Often you can’t sell from this stage but you can offer something to get their email addresses and then sell to them later. Guesting is most often free.... Continue Reading