Posts Tagged With ‘ strategy ’

How to get teams to gel quickly — harsh lessons from holidays with loose connections that holds the answer If only there was more love in teams and that everyone was more nice “There are 8 of us all nominally at the same level and we’re all senior but it is a total car crash. Nobody trusts each other and it’s led to so much sucking up to the boss, backstabbing, re-work and absolutely no decisions being made.” This is what a friend told me when I caught up with her for a long overdue lunch recently about her newish role in a prolific UK company. “As an expert in people dynamics,... Continue Reading

This is all of us chasing the moon [This is a version of an article originally written for The Portfolio Collective about portfolio careers] It’s arguably harder than ever to stand out in the modern world; not only does the average person consume about 74GB of information per day (the equivalent of 16 movies) but a lot of it is very similar and they forget most of it by the next day. This proves particularly challenging when it comes to the business world, where effectively many people are trying to ‘sell’ to the same people, bombarding them with info about their products and services;... Continue Reading

“You will never find time for anything. If you want time, you must make it.” Charles Buxton We all share the same 24 hours in a day, yet some people seem to effortlessly accomplish their goals while others struggle to keep up. The secret lies in effective time management—a skill that can transform your life and lead you to success. In this blog post, we will explore practical strategies to make the most of your time, ensuring a balanced and fulfilling life. One of the fundamental principles of time management is prioritization. As the renowned productivity expert, Stephen Covey, once said,... Continue Reading

Data never lies – my 10 years of dating apps “44, single and not going to have kids” There’s nothing like reading your life summarised in one sentence to really hammer home your situation. This was the killer sentence from a financial report an investment company sent me recently. They had pulled together a summary of my financial needs and were making recommendations on how I should invest my money. Forget the stellar advice contained in the report; this was the sentence that really stuck with me. Sure, to them, these were simply assumptions for their report but to me,... Continue Reading

Who is your ideal client? What makes them likely to buy and how do you serve that niche?  Continue Reading

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Your brand is more than just a logo. Learn to assemble the elements you need to build a consistent brand  Continue Reading

Lessons on pricing from my cleaner vs how we do pricing for my consulting business This is not the cleaning trolley of my cleaner… It’s not big enough 😂 “And one more thing, Mr Aranki”, said my cleaner at the end of what was now one of her customary monologues that she gave at the end of her bi-weekly clean, “The price will be going up by £1/hour starting immediately. Bye! ” And then she left… 😳 As it turned out the price rise was 8%, which in some ways is not that bad considering the recent pressures of inflation and the fact that I hadn’t experienced a cleaning... Continue Reading

If you’re in a business where customers come back time and time again, you need to look at the lifetime value of a customer to set your marketing budget  Continue Reading

Marketing research can help you make better decisions if you choose the right approach  Continue Reading