Posts Tagged With ‘ small-business-marketing ’

In the dynamic world of business, acquiring new customers is the lifeblood of growth and sustainability. To thrive in today’s competitive landscape, a well-structured customer acquisition plan is your guiding star. In this concise blog, we’ll dive into the essential elements of building a customer acquisition plan that drives business growth. Know Your Audience A winning customer acquisition plan starts with a deep understanding of your target audience. Delve into their demographics, behaviors, preferences, and pain points. Market research and buyer personas will be your allies in... Continue Reading

Who writes with a biro nowadays? This is a reprint of a classic blog that I wrote in June 2020 when I first started my company Shiageto Consulting. Enjoy! In this series, I share with you some of the key learnings I have had from my first 6 months of launching my first start-up (Shiageto Consulting) and how those lessons are applicable for the challenges my business is facing during this pandemic crisis (and any business at any time in fact) The initial challenge I love telling stories! I don’t mean this as in ‘I love making stuff up’ (although I am a very creative person); I mean stories... Continue Reading