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Change And Progress, Are They Twins? &Raquo; Managing Change 650X366 1

Change and Progress, Are They Twins?

In today’s complex business world, change is hard. Companies venturing through major culture shifts, mergers or other forms of change often struggle to make it to the end. The idea that people hate change is a phenomenon that is taught, coached and wrestled with in many ways, shapes, and forms. Regardless of your mindset about […]

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Improving Promotional Effectiveness In Life Science Brand Marketing &Raquo; Img 2023

Improving Promotional Effectiveness in Life Science Brand Marketing

Effectiveness in promoting pharmaceutical products is a crucial focus for marketing and sales leaders in the life science industry. A quick search on Google yielded over 92 million potential sources of information on this topic. Here are key insights and factors I found during my research: Relevance: Messages must address the specific needs, concerns, and […]

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Measuring The Impact Of B2B Sales Training On Business Growth &Raquo; Img 2023

Measuring the Impact of B2B Sales Training on Business Growth

In the B2B sector, where sales cycles can be long and complex, the effectiveness of your sales force is paramount. Sales training programs are often seen as a key investment in enhancing this effectiveness.  However, the real value of these programs lies in their measurable impact on business growth. The following is a guide on […]

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Leaders: If you Confuse, You Lose

There’s an old saying in the sales world. “The confused mind says NO.” Clearly that has big implications when trying to sell a product or service. A prospect who gets confused by your sales pitch will revert to a NO answer all the time. On the other hand, a clear, concise explanation of the thing […]

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Sages On Stages &Raquo; Img 2023

Sages on Stages

The Harmony of Life: A Milestone Episode I recently had the privilege of producing the landmark 100th episode of the Driving Change Podcast, hosted by Jeff Bloomfield. In order to pull out all the stops for this episode, our team reached out to three of the most influential leadership coaches in all of United States. […]

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