The Power of Mental Models: Coaching Clients to See New Possibilities If you’ve coached long enough, you’ve seen it: a high-performing client, capable and respected, sitting across from you, stuck in a belief they’ve never questioned. “I’ve always been this way.”“This is just how I operate.”“That’s not really in my DNA.” In many cases, the […]
In this episode, Rob sits down with Luke Jones, Partnership Liaison for Reclaim Today—a division of Our Daily Bread Ministries focused on engaging millennials and Gen Z. Drawing from his pastoral background and work with universities, Luke offers rich insight into what Gen Z is facing: information overload, skepticism toward authority, and a deep craving […]
How to Decode What Buyers Are Really Thinking (Even When They Don’t Say It) You’ve been there before. You’re delivering your pitch, explaining your value proposition, and on the surface, the buyer seems engaged. They’re nodding. Smiling, even. Saying all the right words. But something feels off. Something unsaid. A slight tightening of the mouth. […]
Every organization has a culture, whether leaders acknowledge it or not. Like water, culture will always find a way to flow through your company. The question isn’t whether you’ll have a culture – it’s whether you’ll guide that flow or let it carve its own unpredictable path. When Culture Finds Its Own Level Picture a […]
We like to believe we’re rational buyers. Yet, emotional economics says otherwise. We assume we weigh our options, analyze the facts, compare the numbers—and then make a smart, logical choice. But neuroscience tells a different story. Emotion, not logic, drives most of our purchasing decisions.In fact, research shows that feelings play a central role in […]
Remote selling isn’t just selling in a different location—it’s selling in a different mental environment. When you’re not in the same room as your buyer, their cognitive biases—the brain’s mental shortcuts—play an even bigger role in shaping how your message is received. In virtual settings, distractions are higher, attention is lower, and trust is harder […]
Understanding how the brain responds to change (what we call Change Barriers) is one of the most important tools a coach or leader can have. You’ve seen it before. A leader walks out of a workshop fired up about new strategies. A team leaves a coaching session with clear goals and fresh motivation. But a […]
Picture this: You’re sitting in your office at 2 PM, staring at a critical strategic document that needs your full attention. Your calendar is perfectly organized, your to-do list is color-coded, and you’ve blocked out exactly two hours for this task. But your brain feels like it’s swimming through molasses. Every sentence takes twice as […]
In this short episode, Rob and Dustin revisit the foundational framework that launched the Impactful Coaching Project: The Three C’s—Competence, Care, and Constant. Originally introduced in an early Substack post, these three traits remain core to how they think about leadership, coaching, and building trust. Whether you’re a new coach trying to build credibility or […]
Leadership. It was a word and title from which I would hide, like a monster looking for me as if I were in a horror movie. Why was I initially scared of it? I think it is multifactorial. Although I hold an MD and MBA, leadership was never formally taught or discussed. Although it was […]
