In our latest Worthy Physician episode, I had the privilege of continuing my conversation with Dr. Maha Mohamad on a topic that resonates deeply with many in healthcare: how women physicians can authentically embrace leadership. This robust discussion explored the unique challenges women face in medical leadership and offered practical strategies for overcoming them. The […]
Each month, Dustin and I sit down for a 10–15 minute conversation where we dig deeper into the content from our book Coaching & Leading the 21st Century Athlete. These videos dive deeper into our book with more stories, application, and nuance. This month we dive into Chapter 7 and Conflict Resolution. If you’re already […]
AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey Not long ago, we sat down with the head of commercial strategy at a mid-market biotech firm. Her team had just implemented a new CRM-integrated AI tool designed to personalize follow-up emails after discovery calls. The tech was impressive—fast, accurate, data-rich. But what […]
Overcoming Analysis Paralysis: Simplifying Choices to Drive Buyer Action A few years ago, we were working with a fast-growing software company that had recently overhauled its product suite. The team was energized. Their demos were packed with functionality, dashboards, data points, integrations—every bell and whistle you could imagine. But there was one problem. Their deals […]
We’ve been struggling a little bit with strategy on what to put out on here when it is not a podcast. Over the last two months, we have seen a massive increase in subscribers (thank you!). So, part of us wants to revisit some old posts/content that we think are fundamental to ICP. However, we […]
The Power of Mental Models: Coaching Clients to See New Possibilities If you’ve coached long enough, you’ve seen it: a high-performing client, capable and respected, sitting across from you, stuck in a belief they’ve never questioned. “I’ve always been this way.”“This is just how I operate.”“That’s not really in my DNA.” In many cases, the […]
In this episode, Rob sits down with Luke Jones, Partnership Liaison for Reclaim Today—a division of Our Daily Bread Ministries focused on engaging millennials and Gen Z. Drawing from his pastoral background and work with universities, Luke offers rich insight into what Gen Z is facing: information overload, skepticism toward authority, and a deep craving […]
How to Decode What Buyers Are Really Thinking (Even When They Don’t Say It) You’ve been there before. You’re delivering your pitch, explaining your value proposition, and on the surface, the buyer seems engaged. They’re nodding. Smiling, even. Saying all the right words. But something feels off. Something unsaid. A slight tightening of the mouth. […]
Every organization has a culture, whether leaders acknowledge it or not. Like water, culture will always find a way to flow through your company. The question isn’t whether you’ll have a culture – it’s whether you’ll guide that flow or let it carve its own unpredictable path. When Culture Finds Its Own Level Picture a […]
We like to believe we’re rational buyers. Yet, emotional economics says otherwise. We assume we weigh our options, analyze the facts, compare the numbers—and then make a smart, logical choice. But neuroscience tells a different story. Emotion, not logic, drives most of our purchasing decisions.In fact, research shows that feelings play a central role in […]
