“The Open” was a few weeks ago. Formerly known as the “British Open” it is one of the biggest tournaments of the golf year. Our household was pretty tuned in. My seven-year old is a golf fanatic. Him and I got up each morning at 5 AM during the tournament. Due to the time difference, […]
When I first joined Braintrust, I came from a world of sales training programs. I had spent over a decade immersed in frameworks, methodologies, roleplays, and sales scripts, good ones, even great ones. I’d worked with talented reps and teams across industries. But if I’m being honest, I’d also seen how quickly those “breakthrough” techniques […]
As seen in B2B Vault Podcast B2B Vault Podcast: Comedy, Change & Leadership with Joel Zeff – Why Fun at Work Isn’t a Joke Welcome back to another episode of B2B Vault: The Biz-to-Biz Podcast, hosted by Allen Kopelman—sponsored by Nationwide Payment Systems, home of NPSONE and ClickBillR—your smart invoicing solution for modern businesses. In […]
This Best of July episode highlights the most impactful moments from recent conversations on Beyond Coaching. The theme that emerged again and again: congruence. Luke Jones of Reclaimed Today reframes authenticity as the alignment between what we say and how we live—something Gen Z athletes are craving more than ever. We also revisit core pillars […]
In this episode, Rob and Dustin dive into The Messiah Method—a book that explores how Messiah College built one of the most dominant college soccer programs from 2000 to 2010. But this isn’t just about winning. It’s about the why behind the success: building an intentional environment where athletes grow, thrive, and represent something greater […]
In our latest Worthy Physician episode, I had the privilege of continuing my conversation with Dr. Maha Mohamad on a topic that resonates deeply with many in healthcare: how women physicians can authentically embrace leadership. This robust discussion explored the unique challenges women face in medical leadership and offered practical strategies for overcoming them. The […]
Each month, Dustin and I sit down for a 10–15 minute conversation where we dig deeper into the content from our book Coaching & Leading the 21st Century Athlete. These videos dive deeper into our book with more stories, application, and nuance. This month we dive into Chapter 7 and Conflict Resolution. If you’re already […]
AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey Not long ago, we sat down with the head of commercial strategy at a mid-market biotech firm. Her team had just implemented a new CRM-integrated AI tool designed to personalize follow-up emails after discovery calls. The tech was impressive—fast, accurate, data-rich. But what […]
Overcoming Analysis Paralysis: Simplifying Choices to Drive Buyer Action A few years ago, we were working with a fast-growing software company that had recently overhauled its product suite. The team was energized. Their demos were packed with functionality, dashboards, data points, integrations—every bell and whistle you could imagine. But there was one problem. Their deals […]
We’ve been struggling a little bit with strategy on what to put out on here when it is not a podcast. Over the last two months, we have seen a massive increase in subscribers (thank you!). So, part of us wants to revisit some old posts/content that we think are fundamental to ICP. However, we […]
