Daniel Laudon's parents started a natural health business on their back porch, and got all of their children involved. Between limited finances and their mom’s skepticism of western medicine, seven children were born and raised with precious few doctor’s visits. Except for the twins, which came at the end, all of them were born at home using midwives that specialized in natural childbirth. None of us were given a pacifier and from our earliest years we were fed what nature produced.

Daniel eventually became the CEO of the business, Nature's Warehouse. 

In this podcast episode, you will learn:

1. The backstory of Nature's Warehouse and how the company was created based on Daniel's family's background in natural health.
2. The company's approach to product selection, customer education, marketing strategies, and target audience.
3. The importance of choosing high-quality products, supporting small farmers who share their values, and taking responsibility for one's own health and wellbeing in the growing trend of natural health.

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.