When it comes to using AI for your marketing, I am reminded of the Russian proverb – Trust, but Verify.  It rhymes in Russian… But it makes sense in any language.  

When you are thinking about using AI, remember that sometimes, AI will make up information to answer a question. There are some really alarming instances where someone used AI. They even cited the information given to it by the robot only to find out at the worst possible moment that the source didn’t exist. 

So use the tool to write content, but never never never let it go without looking it over.  Ask yourself, is this up to my standard? Does it sound like me? And, most important, is it accurate.

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Lorraine Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com