Join us on this episode of the Measure Success Podcast as we sit down for a 2nd time with Sheldon Bernard, a pioneer in applied decision sciences and the founder of 440 Management. Dive into a riveting discussion on the nuances of decision-making in the face of uncertainty and how cognitive biases influence our choices. Sheldon shares his unique ‘DIRECT’ framework, providing practical advice for better decision-making in business and life.

In This Episode, You’ll Discover:

• How to identify and combat cognitive biases in decision-making.

• Insights into Sheldon’s ‘DIRECT’ framework for tackling uncertainty.

• The role of generative AI in redefining business strategies.

• Practical tips for applying these insights in your daily life and business.

Listen and Learn: Uncover the secrets to making smarter, more informed decisions that can steer you and your organization towards success in unpredictable times. Sheldon’s expertise will enlighten you on not just how to make decisions, but how to make the right decisions.

Tune in now to start mastering the art of decision-making in the ever-uncertain business landscape!

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Carl Cox CEO, Measure Success Podcast Host, Author Lost at CEO

Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. Early in his career, he started at PricewaterhouseCoopers. He is a certified Gallup Coach for Clifton Strengths.

Carl J. Cox is author of Lost at CEO, An Entrepreneur’s Guide to Strategy, which reached #1 Amazon bestseller in 12 separate categories at launch in May 2023. He is the host of the Measure Success Podcast, where he talks with CEOs, authors, and extraordinary achievers about effective strategies that inspire success in business as well as their personal life. His company donates 10% of their client net revenues towards charitable organizations.

Carl has been married for over 25 years and they have four children. He coached over 20 winning seasons in youth football, basketball, and baseball. Today, Carl enjoys spending time with family and friends, traveling, reading books, and playing golf. He resides in North Plains, Oregon.