CJ Olivares is the president of MAVTV and a decorated media executive with decades of experience building and operating digital and linear media companies. He joined MAVTV in 2022 and immediately began transforming the network by implementing a strategy focused on diversifying programming, expanding distribution, and launching new digital platforms. He has prioritized bringing more live racing programming from around the world, while also developing new, compelling content designed to bring audiences closer to the athletes. The show “On the Rise” features unique stories about the next generation of motorsports athletes and “The Life” gives viewers a glimpse into the lives of established drivers. Most recently, CJ was instrumental in the production of “Racers Roundtable” — a series featuring an all-star lineup of motorsports icons who share the moments and stories that helped shape their careers. Today, MAVTV is the largest dedicated motorsports media platform in the world.
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