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October 7th, 2024

#484: How to Share Your Brand Story With Those Who Don’t Look Like You

  1. #484: How to Share Your Brand Story With Those Who Don’t Look Like You Park Howell, Brand Story Strategist 49:58

Hugo O’Doherty, Director of Partnerships of Moving2 Canada, shares how to communicate your brand — its story, its value, its goods or services — to people who don’t look like you or don’t have the same cultural reference points as you. Namely, newcomers or immigrants.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

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