If you’re familiar with the Pareto principal, the 80/20 rule, and you’re not using it, then you’re working too hard and making so much less than you can.

After reading the 80/20 Sales and Marketing book by Perry Marshall I realized this is information I should have had 20 years ago. The tag line of the book is “The Definitive Guide to Working Less and Making More” and it’s true.

If you want to hear my podcast interview with Perry Marshall from March of 2023 you can access it here:

Episode 132: Successfully Utilizing the 80/20 Principle with Perry Marshall (wealthonanyincome.com)

Or on Apple Podcasts at

Wealth On Any Income: Episode 132: Successfully Utilizing the 80/20 Principle with Perry Marshall on Apple Podcasts

There are two important themes in the book:

1. 80/20 is a natural law and you can fight it, ignore it, or profit from it.
2. When you create wealth from what you learn, you have an obligation to help the bottom 20% of the population.

Where does the 80/20 concept come into play?

It fits your best clients; it fits your biggest headaches; it fits your hiring; it fits how you utilize your time; it fits how you utilize your resources; on, and on, and on.

Perry explains how using the power curve you can send 100, 1000, or 100,000 emails and maybe have a 1% return. Or you can send 10 emails, have a 50% return, and make more profit than from a mailing that’s 10-1000 times larger. In this book, Perry will open your eyes to who you should be serving and how to serve them.

By following Perry’s guidance you will work less and make more Money.

To Your Prosperity,

Rennie

The post Do You Want to Work Less and Make More? first appeared on Rennie Gabriel.

Rennie Gabriel The Financial Coach

After two divorces and a business failure Rennie went from broke at age 50 to multi-millionaire after learning the three secrets of the wealthy (despite failing high school math). Rennie is a TEDx speaker and he now donates 100% of the profits from his books and online programs to rescue dogs and soldiers. His award winning, best-selling book, Wealth On Any Income has been translated into eight languages.