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Hannah gets personal and opens up about life as a neurodivergent entrepreneur for this special 75th episode of Showing Up Solo. As a person with Dyslexia and ADHD, Hannah shares the challenges she had…

Hannah gets personal…

Hannah gets personal and opens up about life as a neurodivergent entrepreneur for this special 75th episode of Showing Up Solo. As a person with Dyslexia and ADHD, Hannah shares the challenges she had with work, how ignoring her neurodiversity impacted her life and how discovering her community helped her open up and feel validated.  Key Takeaways for those of you who are fellow neurodivergent business owners: Focus on your strengths and the good things people are saying about you. Recognize your challenges and plan your work around your strengths.Honor your energy and unique need…

B2B doesn’t have to be boring! Remember you're not talking to robots! Hannah welcomes back Victoria Taylor, a Digital Marketing Consultant and founder of Victoria Taylor Marketing.  They share stra…

B2B doesn’t have t…

B2B doesn’t have to be boring! Remember you're not talking to robots! Hannah welcomes back Victoria Taylor, a Digital Marketing Consultant and founder of Victoria Taylor Marketing.  They share strategies for Small Businesses marketing to other businesses that are anything but dull.  Victoria and Hannah emphasise that, even if your target audience is an organisation, your marketing is still part of a one-to-one, person-to-person conversation.  They also encourage listeners to let their brand’s personality shine through their content and establish authority without sliding into encycloped…

Social proof is the number one way to show your capability as a service provider and build trust with your audience.  This week Hannah chats with Victoria Taylor, a Digital Marketing Consultant and f…

Social proof is the …

Social proof is the number one way to show your capability as a service provider and build trust with your audience.  This week Hannah chats with Victoria Taylor, a Digital Marketing Consultant and founder of Victoria Taylor Marketing.  Hannah and Victoria discuss why it’s important to gather social proof, how to collect it and the benefits to your business of integrating social proof into your marketing strategy.  Top Takeaways: Social proof builds trust.Don’t underestimate peer-to-peer recommendations.Make it as easy as possible for clients to leave you a review or testimon…

Hannah guides you through email marketing and the 3 types of emails you need: Welcome Series - an automated sequence of emails often triggered by Lead Magnets. Regular Connection Building - Ne…

Hannah guides you th…

Hannah guides you through email marketing and the 3 types of emails you need: Welcome Series - an automated sequence of emails often triggered by Lead Magnets. Regular Connection Building - Newsletter at a frequency suited to you. Sales Focused - Special launch or an offer.Email marketing is hands down the most effective marketing tools and strategies out there.  Resources mentioned: Free Lead Magnet & Landing Page Template: https://www.showingupsolo.com/free-resources#lmtemplate  Email Ease Program: https://www.showingupsolo.com/email-ease  Email Ease Playlist: https://…

Hannah walks you through the top 3 things you need to include on your website: What you doWho you work with How to take the next step Hannah explains the jargon surrounding websites and…

Hannah walks you thr…

Hannah walks you through the top 3 things you need to include on your website: What you doWho you work with How to take the next step Hannah explains the jargon surrounding websites and the importance of keeping your website clear, simple and easy to navigate.  Resources mentioned: Free Masterclass: Anatomy of a Homepage: https://www.showingupsolo.com/free-resources#anatomy Wonderful Websites Program: https://www.showingupsolo.com/wonderful-websites Wonderful Websites Playlist: https://youtube.com/playlist?list=PLEJP61cN66ablV158_t_SdMoc7P4-Kn5X&si=xGPR3qi4UK9l0Or7  Want t…

Hannah walks you through creating a social media strategy that doesn’t consume your life. Focusing on how to set boundaries with social media, curate your followers and batching like a pro, Hannah s…

Hannah walks you thr…

Hannah walks you through creating a social media strategy that doesn’t consume your life. Focusing on how to set boundaries with social media, curate your followers and batching like a pro, Hannah shares easy-to-follow, easy-to-implement advice. Key Takeaways: Faces sell a brand.Create long-form content and chop up into little pieces (Batching & Repurposing)Make a bank of evergreen content to use.The function of social media is to get in front of new people.Resources mentioned: Free Guide: Full Circle Content Method: https://www.showingupsolo.com/free-resources#fullcir…

Hannah uses her famous Shoe Store analogy to break down how to build an effective online marketing strategy.  Walking you through every step of your potential client’s journey, Hannah explains how …

Hannah uses her famo…

Hannah uses her famous Shoe Store analogy to break down how to build an effective online marketing strategy.  Walking you through every step of your potential client’s journey, Hannah explains how each cog in your marketing plan fits together and leads to a sale.Window Display - your social media and online presence.The Store - your website.The Sales Associate & Shoe - your email sequence and lead magnet.Making the purchase - client buying your service or booking a sales call. Resources mentioned: Free Guide: Crystalize Your Message: https://www.showingupsolo.com/free-reso…

It’s easier than you think to start an online business!  Hannah takes you through how she got started, mindset challenges to overcome and areas to consider.  Key Takeaways: Mindset shift from …

It’s easier than y…

It’s easier than you think to start an online business!  Hannah takes you through how she got started, mindset challenges to overcome and areas to consider.  Key Takeaways: Mindset shift from corporate/employee to business owner. Optimize your LinkedIn profile - it’s like a mini website!Figure out your costs first, then your rate.Know who you are going to sell to.Know what you are going to sell.Resources mentioned: Free Guide:  3 Things You Can Do Today To Get Your First Clients: https://www.showingupsolo.com/free-resources#3things Free Marketing Compass Quiz: htt…

Are you feeling resentful of your current clients?  Are you giving out all your gold dust for free on hour-long discovery calls?  Then it may be time to start charging for strategy.  This week Hann…

Are you feeling rese…

Are you feeling resentful of your current clients?  Are you giving out all your gold dust for free on hour-long discovery calls?  Then it may be time to start charging for strategy.  This week Hannah chats with Maggie Patterson, Editorial Director and Founder of Scoop Studios and host of The BS Free Service Business podcast. She has been self-employed for 18+ years and, as a former freelancer turned agency owner, she knows exactly what it takes to make it when building a business offering services. Maggie works as a consultant to service-based businesses as well as offering simplified conte…

When it comes to content, quality over quantity is always the best strategy.  This week, Hannah talks with Chelsea Evans-Flower, founder and CEO of Scott Social. Chelsea has always been entrepreneuri…

When it comes to con…

When it comes to content, quality over quantity is always the best strategy.  This week, Hannah talks with Chelsea Evans-Flower, founder and CEO of Scott Social. Chelsea has always been entrepreneurial and, despite previous mentors recommending she “think smaller”, she worked hard to build a successful business of her own. Chelsea shares the lessons she learnt while building a successful social media marketing agency and the ways her agency now supports businesses in their content creation. For many solopreneurs, content creation can be an overwhelming task that often falls to the bottom …

What is Trauma-informed sales?  What does it mean when we take this approach?  On this week’s episode, Hannah and Lea Morrison, a trauma educator, coach & healer, discuss why it’s important …

What is trauma-infor…

What is trauma-informed sales?  What does it mean when we take this approach?  On this week’s episode, Hannah and Lea Morrison, a trauma educator, coach & healer, discuss why it’s important to have a trauma-informed approach to sales and our business.  There are 5 principles to this approach: Safety ChoiceCollaborationEmpowermentTrustworthinessWhen we approach sales or any other parts of our business that impact our audience, we must ask ourselves the question,  “Am I representing these principles?” Lea’s key takeaway is that the more responsibility and…

News flash, PR is NOT just for big brands, as a solopreneur you can take charge of your PR with 6 simple steps.  This week, Hannah and Simone Sauter, PR Expert for Solopreneurs, demystify PR and give…

News flash, PR is NO…

News flash, PR is NOT just for big brands, as a solopreneur you can take charge of your PR with 6 simple steps.  This week, Hannah and Simone Sauter, PR Expert for Solopreneurs, demystify PR and give you a 6-step strategy to use to get more publicity for your business.  Simone had a career in journalism and PR before turning to her own solopreneur journey. After trying the methods ‘marketing gurus’ suggested, she developed her Rockstar PR method that delivers results.  Simone’s Rockstar PR Method:Rockstar Offer (your foundation)The Audience (build your media list)The Hit (gr…