“What differentiates sellers today is their ability to bring fresh ideas.”
– Jill Konrath

Imagine you recently heard or discovered you could reach more people and increase your bottom line by selling your how-to content in large quantities rather than one copy at a time to one person at a time. You notice the idea really appeals to you. The only thing, though, is that you’re clueless about how to do it so you are stopping yourself in your tracks.

You know when you buy a red car, you start seeing lots of red cars on the road? That happens because you’re paying attention. You’re noticing things you hadn’t before you decided to buy a red car. Lots of red cars were already out there before getting yours. You just didn’t notice.

The same is true about selling your how-to content and products in bulk rather than only one at a time. Some ways that companies, associations, and other organizations already use how-to tips to market and sell more of their own products or market their own cause are right in front of you and you simply had no particular reason to notice. The content you provide may be in direct connection with your brand or business or generic enough not to matter. These are a fraction of the ways your large quantity buyers and content licensors can use your content to increase their sales and visibility, and reduce their expenses along the way.

1. Gift with Purchase

• Tips booklet of 52 ways to tie a scarf can be packaged with a scarf purchase

• 52-tips audio recording with ways to Exercise is bundled with equipment

• Card deck of rainy day suggestions can be a gift with a child’s rain coat.

2. Gift on becoming a New Client, Customer, or Patient

• Calendar with 52 Money saving tips when opening a new bank account

• Child’s coloring book with suggestions for ways to stay healthy

• Laminated guide with tips for cupcake decorating when buying cupcake pans

3. Thank-you for opting into a subscriber or buyer list

• PDF special report of ways to stay warm in winter from a food manufacturer

• Audio mp3 on stopping your newborn’s crying from a baby furnishings retailer

• Weekly tip to survive adolescence sent to teenagers’ parent from clothing store

4. Staying in touch with prospects, clients, and former clients

• Infographic of generic tips for spring re-start after winter from cleaning company

• Paper placemat of tips to show gratitude sent in November from grocery chain

• Email a video tip each week on self-care for caregivers from a home aid service

5.     Random campaigns

• Organizing booklet sent as gift if you get duplicate direct mail from list broker

• Travel tips calendar to empty nest homeowners from realtor

• Leadership tips PDF to Millennials from local volunteer based organization

Listen to and notice the uses large quantity buyers have for your information products. They may give you ideas you had no reason to consider since you don’t necessarily live in their world. Or you may be able to suggest ways they never considered! A seminar company once used a booklet as an incentive for recipients to help clean up a mailing list. Unless you’re in the direct mail business or use that method to reach your audience, you might not think of that use. Now that direct mail is slowly becoming popular again, your snail mail will stand out and last longer than downloaded deliveries from your electronic devices.

Is a bank reaching out to the large non-English speakers in their area with tips on managing money translated into the neighborhood’s native language? It can be a great way to increase the number of clients the bank serves.

Keep in mind that you can suggest a variety of ways your buyers can successfully use different delivery formats of your content throughout the year to increase their desired results. That helps your buyers’ and your business’ marketing and sales process become easier, recurring, and more lucrative. How have your clients used your products that can be helpful to your new, current, or past clients?

Paulette Ensign, founder of Tips Products International, is always looking for ways to help subject matter experts like you differentiate yourselves in the market place and be ready to best serve those who want what you’ve got. Are you frustrated by selling only single copies at a time directly to end users? Whether it’s printed or downloadable versions of your product on your website, Amazon, or any other information seller, there are ways to help more people at a time and make more money. Would you rather accept 4 and 5 digit (or more!) payments from your sales rather than 1, 2, or 3 digits, with recurring orders throughout the year being the business model you maintain?

We are offering trainings and other services to shine a bright light on these topics in the very near future. Watch this space or subscribe to our month newsletter, Tips on Tips at www.TipsProducts.com

© Paulette Ensign 2023

Paulette Ensign The Tips Products Strategist

Paulette is the Founder and The Tips Content Strategist at Tips Products International (the parent company of the wholly-owned subsidiary, Tips Products Publishing Agency.) Paulette has over forty years’ experience with small and mid-size business owners, corporations, and professional associations in numerous industries, worldwide. She and her team look forward to traveling part of your journey with you and serving you as she happily and proudly continues to defy getting old while getting older.