“What do YOU do?” …a frequently asked question when networking, in a social setting, or even merely passing the time with small talk. For many years (34 of them so far), the short soundbite that would prompt the desired “tell me more” was elusive. I tested many options, and none accomplished the goal. Then it […]

“Timing is Everything” William Shakespeare in his play Julius Caesar in 1599 Great Timing, Great Idea ‘Ever wonder what’s the most popular, most lucrative, or other “best” measure to get a “leg up” getting on the how-to tips bandwagon? Maybe you’ve pondered what the best time is for tips, landing on a season of the […]

A commonly noted statistic is only 30-40% of books purchased are read completely from start to finish. And that’s on the high side! Some candid souls admit to the number being closer to 5%! Does that leave you as driven to write your book as you were? Your motivators likely include gaining professional credibility and […]

“The only thing holding you back is the belief that something is holding you back.” -Kaitlyn Walsh Beginning If ever there was a common thread among many Subject Matter Experts, it’s the title of this article. The longer you’re involved in your area of expertise, the more likely that thought is to surface, regardless of […]

Life isn’t about finding yourself. Life is about creating yourself. – George Bernard Shaw …received one or a small number of how-to tips positioned as a marketing tool to help improve some part of your personal or professional life? You’ve received articles, newsletters, eBooks, social media posts, quotes, affirmations, and all manner of other online […]

It is much harder to build an audience when you’re just following the crowd. – Dustin W. Stout EXPAND your audience?? You’re not sure who your audience is, much less how to expand it, right? You’re not alone in your quandary! Your audience could be an age group, gender, married, single, with kids, without, native […]

“Business opportunities are like buses. There’s always another one coming.” – Richard Branson When did you last notice someone spending lots of time and energy sharing reasons their idea wouldn’t work? Talk about backpedaling and defending one’s shortcomings, huh? Or feeling you hit some sort of brick wall in your business? Your creativity went missing […]

“Whether it’s the best of times or the worst of times, it’s the only time we’ve got.” – Art Buchwald Remember the most recent time you said or thought “as soon as…”? Do you remember what happened next, once you noticed that thought surfacing in your mind? Soooo many choices surfaced. Maybe you were motivated to […]

Ira Alilio, Guest Author Did you get smarter about this before I did? Some of us take longer than others. After receiving endless outreaches from many agencies, this one’s name impressed me enough to explore who and what they were about. Virtual Colleagues spoke volumes. That’s who I want — a colleague, not an assistant. And that’s what […]

“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” – Jim Rohn You wrote one book and you’re so excited about it. All that time and energy writing and producing the book. Sales are slower than you expected. You realize you have only one product to […]