Ryan Carver learned a key lesson about marketing his gym to people over age 55: Make it about THEM, not about HIM.

Ryan, owner of Leverage Fitness Solutions near Salt Lake City, told me he realized he had to make his content more emotional and follow the “hero’s journey” – with the client as the hero and him as the helper.

They’re Luke Skywalker. He’s Obi-Wan Kenobi.

I loved it when Ryan told me this – because this is a key point I make to gym owners about marketing: It’s not about you!

Ryan recently doubled his gym’s space and is enjoying strong Growth with his business. So, I asked him to come on Optimal Aging and tell other fitness professionals how he communicates and serves thiss often-neglected segment of the population. 

Ryan's one of the nicest guys in fitness. I know you'll enjoy our conversation. 

Online Links and Resources

Leverage Fitness Solutions

Ryan on LinkedIn

My new course to motivate men over 50 to get off the couch and into fitness
Life Priority Supplements — Affiliate Discount  here
Prime Fit Content – Engage the over-50 market

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Jay Croft Fitness Content Creator

Jay Croft is the host of Optimal Aging, a show about fitness, health and wellbeing for people over 50 that concentrates on marketing, content, and making powerful connections. A longtime former newspaper journalist, he is the creator of Prime Fit Content, which provides premium marketing materials to help gyms and studios reach people over 50. Prime Fit Content is used by fitness professionals across the US and Canada, and in other countries around the world. He contributes regularly to CNN and WebMD.