Nothing moves people like a story.

 More than mere facts, and more than promotions or advertising, a good story makes us feel something. We relate to it. We want to take action, even if it’s just talking about the story some more.

 Here’s an example of how powerful storytelling can be – for people trying to improve their lives and for a gym or fitness studio.

Gary shared his story with me, which I then shared with my audience… and the beautiful way it circled back to him was profound.

If you want to grow your audience and move them to join your club, you can’t talk about yourself all the time. Remember the stories are rarely about you, the fitness professional. Make them about your clients and prospects, help them connect to each other and to the power of healthy living — and you can’t go wrong. 

Resources

My new course to motivate men over 50 to get off the couch and into fitness
Life Priority Supplements — Affiliate Discount  here
Prime Fit Content – Engage the over-50 market

Most Recent Episodes

September 17, 2024

Marketing Small Group Personal Training to People over 50, with Author Vince Gabriele.

Curious about how small group personal training can revolutionize your fitness business and attract clients over 40? Join us as Vince Gabriele, an acclaimed gym owner, Fit Biz coach, and marketing...

Listen · 32:00

September 3, 2024

From Full-Time Foodie to Powerlifter at 60, One Writer's Empowering Story, with Jill Silva

Imagine if your job was to review restaurants, test recipes, and hobnob with the foodiest of the foodies in a major American city.Well, my friend Jill Silva has had that job for decades. She was the...

Listen · 21:41

August 20, 2024

It's Worth Repeating: Keep Talking about Muscle after Age 50 (and 3 Other Timeless Topics)

I was at a little dinner party the other night and the conversation turned to fitness for people over 50. All four of us at the table are in the demo and we’re all healthy and active.My partner and...

Listen · 14:35

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Jay Croft Fitness Content Creator

Jay Croft is the host of Optimal Aging, a show about fitness, health and wellbeing for people over 50 that concentrates on marketing, content, and making powerful connections. A longtime former newspaper journalist, he is the creator of Prime Fit Content, which provides premium marketing materials to help gyms and studios reach people over 50. Prime Fit Content is used by fitness professionals across the US and Canada, and in other countries around the world. He contributes regularly to CNN and WebMD.