Fitness success is a lot like communications success. Both involve repeating the same steps consistently over time, making incremental progress, and remaining committed to doing the right thing. Even when a shiny new temptation wants to steal your attention or you'd rather just stay on the couch and forget about it.

Aaron Hines, a gym owner from the Nashville area, who has been putting in the work month after month, year after year. communicating steadily with his prospects and clients, running a good business, networking both online and in real life, writing books and promoting them, all while bringing top shelf training services to people over 50 in his location.

And here's the best part. It's paying off.

Aaron had his biggest month ever last December, and 2024 is banging so far.

What's his trendy gimmick, his sexy trick? Well, uhm… about that…

Online Links and Resources
Premier Performance Training
Aaron Hines on LinkedIn

My new course to motivate men over 50 to get off the couch and into fitness
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Prime Fit Content – Engage the over-50 market

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Jay Croft Fitness Content Creator

Jay Croft is the host of Optimal Aging, a show about fitness, health and wellbeing for people over 50 that concentrates on marketing, content, and making powerful connections. A longtime former newspaper journalist, he is the creator of Prime Fit Content, which provides premium marketing materials to help gyms and studios reach people over 50. Prime Fit Content is used by fitness professionals across the US and Canada, and in other countries around the world. He contributes regularly to CNN and WebMD.