Alloy Personal Training is one of the most exciting brands in fitness. And Nick Garrity is a prime example of why, having launched two successful locations last year and preparing to birth a third.

We discuss the secrets to appealing to the 'older' fitness clientele, the value of communications, and the essential power of providing a first-class, consistent customer experience.

Nick and I really connect on the basics of content marketing. You have to let people know you want their business. It's that simple! And once they agree to try you out, then you have to deliver.

I'm proud to share this conversation with someone who gets it — and is putting his understanding of this market to good use.

Please note: This is a reposting of the earlier show. The content is the same, but the audio is much improved. Apologies for the previous issues!

Nick Garrity on LinkedIn
Alloy Chastain
My new course to motivate men over 50 to get off the couch and into fitness
Life Priority Supplements — Affiliate Discount  here
Prime Fit Content – Engage the over-50 market

Most Recent Episodes

September 17, 2024

Marketing Small Group Personal Training to People over 50, with Author Vince Gabriele.

Curious about how small group personal training can revolutionize your fitness business and attract clients over 40? Join us as Vince Gabriele, an acclaimed gym owner, Fit Biz coach, and marketing...

Listen · 32:00

September 3, 2024

From Full-Time Foodie to Powerlifter at 60, One Writer's Empowering Story, with Jill Silva

Imagine if your job was to review restaurants, test recipes, and hobnob with the foodiest of the foodies in a major American city.Well, my friend Jill Silva has had that job for decades. She was the...

Listen · 21:41

August 20, 2024

It's Worth Repeating: Keep Talking about Muscle after Age 50 (and 3 Other Timeless Topics)

I was at a little dinner party the other night and the conversation turned to fitness for people over 50. All four of us at the table are in the demo and we’re all healthy and active.My partner and...

Listen · 14:35

Load More Episodes

Jay Croft Fitness Content Creator

Jay Croft is the host of Optimal Aging, a show about fitness, health and wellbeing for people over 50 that concentrates on marketing, content, and making powerful connections. A longtime former newspaper journalist, he is the creator of Prime Fit Content, which provides premium marketing materials to help gyms and studios reach people over 50. Prime Fit Content is used by fitness professionals across the US and Canada, and in other countries around the world. He contributes regularly to CNN and WebMD.