Podcast Guesting with Mike Allton, Anastasia Lipske & Jackie Lapin
This week’s GoalChat features the how-tos of Podcast Guesting with Mike Allton, Head of Strategic Partnerships at Agorapulse; Jackie Lapin, founder of SpeakerTunity, and Anastasia Lipske, founder of Access Speakers. Mike hosts multiple podcasts, while Jackie and Anastasia focus on helping experts find stages … and microphones.
Host Debra Eckerling speaks with the trio about their backstories, along with their thoughts on the benefits of podcast guesting. They also share tips for finding podcasts to appear on, being a good guest, getting started, and more.
How to Find Good Podcasts to Be On
– Mike: Decide what kinds of show, topics, audiences, and start listening to those kinds of shows
– Jackie: Google podcasts on your topic, make sure it’s still recording new episodes; also check HERO – Help Every Reporter Out (formerly HARO) and podcast matching services and websites to find shows looking for guests
– Anastasia: Search topics on ListenNotes.com and then look the shows up on Apple podcasts to check out the most recent episodes; before pitching yourself, do your due diligence and make sure they interview guests
How to Be a Good Guest
– Anastasia: Be smart, be helpful; bless the audience with your knowledge
– Jackie: Have a media kit to send to the host after they book you. This includes your bio, on-air intro, 20 questions you want to be asked (in order), and the "learn more" page with your contact info and social media links
– Mike: Have the gear, you need to look and sound good
– Mike: Treat it like the top of the funnel; talk about the pains and problems that you solve, add value
– Anastasia: Share the episodes; no host ghosting
– Jackie: Use quotes from your episodes (and/or testimonials from hosts) in your speaker sheets
Goals
– Mike: Carve out time to repurpose a clip out of a previous podcast
– Anastasia: Ask friends and clients what shows they listen to that they think you should be on
– Jackie: Book 3 hours in your calendar every week to dedicate to podcast guesting activities
Final Thoughts
– Anastasia: Just do it
– Jackie: Deliver your knowledge consistently
– Mike: Have a call to action/link to deliver over and over again when you are a podcast guest
Read the full recap and get the links discussed: https://thedebmethod.com/podcast-guesting-mike-allton-jackie-lapin-anastasia-lipske
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How do you prepare to be on a podcast? Please share in the comments.
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Debra Eckerling is the author of "Your Goal Guide" and founder of The D*E*B Method for Goal-Setting Simplified.
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