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Kurt MortensenEpisode 556 - Why Being Authentic, Genuine, And Authentic Builds Trust

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1. Episode 556 - Why Being Authentic, Genuine, And Authentic Builds Trust Kurt Mortensen 20:52

This episode explores the importance of being authentic and genuine to build trust. Kurt discusses the historical origins of the word “sincere” and its significance in modern persuasion. He highlights the necessity of adapting persuasion strategies to individual preferences and cultural differences, emphasizing the shift from the golden rule to the platinum rule.

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The episode also covers the negative impact of poor customer service, the benefits of humor in persuasion, and the value of consistency and reliability. Additionally, Kurt answers a listener’s question about why authenticity is increasingly important, attributing it to a general decline in trust and the rise of transparency in the digital age. He advises on how to cultivate authenticity through honesty.

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Kurt Mortensen Kurt Mortensen

Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.

Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence.

Over the years, Kurt has taught hundreds of seminars and workshops worldwide. (Over 20 Countries) He has discovered most people have a great desire to succeed but many times fall short of their goals. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.