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January 13th, 2025

#498: Why Your Brand Story Needs a Radical Focus and How to Find It

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Park Howell, Brand Story Strategist#498: Why Your Brand Story Needs a Radical Focus and How to Find It
  1. #498: Why Your Brand Story Needs a Radical Focus and How to Find It Park Howell, Brand Story Strategist 51:14

Mark Rampolla, fouder of ZICO Coconut Water and author of High Hanging Fruit: Build Something Great By Going Where No One Else Will, shares how to built such a robust brand that you buy it back after selling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

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