In this episode of Beyond Coaching, we sit down with Joey Reinart, Athletic Director and Assistant Principal at Tonkawa High School in Oklahoma. Joey shares his journey from volunteer coaching little league baseball to leading transformational change as a head football coach and now as an athletic director.

Joey dives into how he built a championship culture at Chisholm High School, turning a struggling football program into a thriving, multi-sport powerhouse. He explains how Investing in kids beyond the field, building trust with parents, and fostering cross-sport collaboration created an environment where student-athletes could excel.

Key Topics Covered:

• Building a Program from Scratch: How Joey transformed a 3-win football program into a perennial playoff contender.

• Investing in Athletes: The importance of training athletes to be the best in any sport, not just football.

• 3D Coaching Framework: How the principles of 3D coaching helped unite his coaching staff, engage parents, and motivate kids.

• Generational Coaching: Insights into how Gen Z athletes differ from past generations—and how to connect with them effectively.

• Leadership Lessons: How failures shaped his success and why delegation has become a critical habit in his current leadership role.

Joey’s passion for coaching the whole person shines through as he shares practical strategies for building Relationships, developing leadership, and creating sustainable success in athletics.

Rapid-Fire Takeaways:

• Book Recommendation: The Pack – A leadership guide for building team culture.

• Defining Success: Seeing students engaged, teachers energized, and a school community thriving.

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SUBSCRIBER ONLY video below. Dustin and I discuss a chapter in our book. Please forgive the audio—-we’ll get it better!

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Rob Ramseyer Dr. Rob Ramseyer

Dr. Rob Ramseyer is the Co-Founder of the Impactful Coaching Project and Vice President of Athletics and Strategic Expansion at Friends University, overseeing 24 teams and serving on the President’s Cabinet. Under his leadership, the department has achieved significant success across all areas, earning him honors such as the KCAC Director of the Year and the NACDA Athletic Director of the Year. He resides in Wichita, KS, with his wife, Charlie, and their four children.