A Comprehensive Guide for Success

Get the key to resolving all your sales problems

In this video learn how to resolve all your sales problems with Kevin Snow. By following Kevin’s proven strategies and techniques, you can learn how to effectively tackle any sales challenge and achieve your business goals. Don’t miss out on this opportunity to learn from one of the best in the industry.

Kevin Snow is a seasoned entrepreneur, currently serving as the CEO and Founder of Time on Target, as well as the COO of Success Champions and Co-Founder of Success Champion Networking. With his extensive experience, Kevin is widely recognized as a leading expert in business development and leveraging sales Technology to drive business Growth.

Sales can be a challenging business, especially for Small Businesses that do not have the resources for lead generation and conversion. However, the secret to successful sales is not about pushing for a sale but rather about closing the conversation. In a recent YouTube interview with me, Kevin Snow shared his insights on how to resolve all your sales problems by focusing on the conversation instead of closing the sale.

Salespeople often make the mistake of being myopically focused on closing the sale and getting the big yes at the end. However, this approach can lead to the hard-closing salesperson who uses bad tactics to force the customer to say yes before they are ready. Instead, Snow suggests that sales should be viewed as a conversation with an outcome. Salespeople should approach the conversation in the same way they would approach a conversation with a friend.

For instance, if you are inviting a friend out for a drink after work, you would set up the next steps, such as agreeing on a time and place to meet. The same goes for sales conversations. The focus should be on closing the conversation by setting up the next steps, whether it is agreeing to do business or moving on to other opportunities.

Snow stresses the importance of having closure to all conversations, even if the closure is not what you were hoping for. For instance, it is okay if the closure is “I don’t think I’m a right fit for you.” In fact, disqualifying a client can be a good thing as it can save you time, effort, and resources in the long run. It is better to find out early on that a potential client is not a good fit and move on to other opportunities than to invest time and resources only to discover post-sale that the client is a pain to work with.

Snow also emphasizes the importance of disengaging from the “hard sell” tactics that push people to say yes. Instead, salespeople should focus on building Relationships with their customers, finding out what their issues are, and figuring out how they can help. For small business owners, Snow recommends being their best salesperson by leveraging their passion and drive for their business. Every conversation should be approached as a sales call, not to pitch but to figure out the next steps with that person. This can include finding out who they can introduce you to or how you can potentially help them with their business needs.

In conclusion, sales is not about closing the sale but about closing the conversation. By focusing on the conversation and building relationships with customers, salespeople can resolve all their sales problems. It is essential to have closure to all conversations, even if the closure is not what you were hoping for. By disqualifying potential clients that are not a good fit, salespeople can save time, effort, and resources in the long run. Finally, small business owners should leverage their passion and drive for their business to be their best salesperson and approach every conversation as a sales call to figure out the next steps with potential clients.

Remember, successful sales are built on relationships, not just transactions. So, take the time to build those relationships, understand your customers’ needs, and focus on closing the conversation instead of closing the sale.

Watch the video here:

https://medium.com/media/e80e6528196d49bb9e801c2503345498/href

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What are your thoughts and opinion on the topic we discussed in this episode? I’d love to hear from you.

Khudania Ajay Content Entrepreneur, Podcast Host & Ind. Journalist

Khudania Ajay is a writer, podcast host, and independent journalist. In his 20-plus years in the media, he has worked with renowned organizations such as CNBC (India), Reuters, and Press Trust of India (PTI). Now, he is dedicated to helping his audience succeed through his LIVE Masterclasses.