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Carl Cox CEO, Measure Success Podcast Host, Author Lost at CEO

Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. Early in his career, he started at PricewaterhouseCoopers. He is a certified Gallup Coach for Clifton Strengths.

Carl J. Cox is author of Lost at CEO, An Entrepreneur’s Guide to Strategy, which reached #1 Amazon bestseller in 12 separate categories at launch in May 2023. He is the host of the Measure Success Podcast, where he talks with CEOs, authors, and extraordinary achievers about effective strategies that inspire success in business as well as their personal life. His company donates 10% of their client net revenues towards charitable organizations.

Carl has been married for over 25 years and they have four children. He coached over 20 winning seasons in youth football, basketball, and baseball. Today, Carl enjoys spending time with family and friends, traveling, reading books, and playing golf. He resides in North Plains, Oregon.

Recent Content

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Ai In Sales: Advice On Productivity And Success &Raquo; Measure Success Artwork V2 1
AI In Sales: Advice on Productivity and Success

Aligning sales strategy with business goals is critical for success, but it’s not always easy. In this episode of the Measure Success Podcast, Frank V. Cespedes, author of Sales Management That Wo…

Aligning sales strat…

Aligning sales strategy with business goals is critical for success, but it’s not always easy. In this episode of the Measure Success Podcast, Frank V. Cespedes, author of Sales Management That Works, shares strategies for driving enterprise value through effective sales practices. From leveraging AI for sales productivity to improving data quality and setting stretch targets, Frank offers actionable tips for leaders. Need help with the accuracy of your financials? Let 40 Accounting Help!  🎧 Tune in to learn how to connect sales with strategy   Where to find Frank: Website:   https…

Listen · 21:32
Secrets To Doubling Revenue With Strong Leadership &Raquo; Measure Success Artwork V2 1
Secrets to Doubling Revenue with Strong Leadership

Transforming culture takes courage and Clarity. On this episode of the Measure Success Podcast, Don Lindsey reveals how he turned Precision Machine and Manufacturing into a high-performing organizatio…

Transforming culture…

Transforming culture takes courage and clarity. On this episode of the Measure Success Podcast, Don Lindsey reveals how he turned Precision Machine and Manufacturing into a high-performing organization. From doubling revenue to creating a culture where employees thrive, Don shares the strategies that drove success. Learn how clear expectations, accountability, and servant leadership reshaped his team and boosted profitability. Don't miss this conversation packed with insights for leaders aiming to create lasting change. Subscribe and set notifications to our YouTube Channel 🎙️ Listen now …

Listen · 33:00
How To Build Wealth With Strategic Investments &Raquo; Measure Success Artwork V2 1
How To Build Wealth with Strategic Investments

What does it take to scale a business from $20K to multi-millions? In this episode, Rich Moyer shares how he navigated entrepreneurship, from building his first company to running successful Franchise

What does it take to…

What does it take to scale a business from $20K to multi-millions? In this episode, Rich Moyer shares how he navigated entrepreneurship, from building his first company to running successful franchises. You’ll learn why location is key for Retail success, the importance of building a strong team culture, and how taking calculated risks can unlock freedom and Growth. Rich also reflects on balancing his growing family with a busy career. Whether you're a new entrepreneur or seasoned executive, this episode is full of insights to inspire your next move. Podcast Sponsor: Oswego Private Wealth M…

Listen · 35:49
How To Achieve Wildly Important Goals With 4Dx &Raquo; Measure Success Artwork V2 1
How to Achieve Wildly Important Goals With 4DX

In this episode of the Measure Success Podcast, Jim Huling shares the secrets behind the Four Disciplines of Execution (4DX). With years of experience implementing 4DX across thousands of teams, Jim d…

In this episode of t…

In this episode of the Measure Success Podcast, Jim Huling shares the secrets behind the Four Disciplines of Execution (4DX). With years of experience implementing 4DX across thousands of teams, Jim discusses how narrowing focus, leveraging leading measures, and creating accountability can lead to outstanding results. Hear his valuable tips for building a disciplined team environment that achieves success beyond expectations. Podcast Sponsor: Oswego Private Wealth Management  Is it your turn to be a podcast sponsor? Find out how!     Listen in and apply these strategies to enhance your or…

Listen · 32:35
How To Build A Brand In A Crowded Market &Raquo; Measure Success Artwork V2 1
How to Build a Brand in a Crowded Market

On this episode of the Measure Success Podcast, Carl J. Cox chats with Jack Espy, the creative force behind Spirited Hive. Jack reveals the twists and turns of his unexpected journey from Real Estate

On this episode of t…

On this episode of the Measure Success Podcast, Carl J. Cox chats with Jack Espy, the creative force behind Spirited Hive. Jack reveals the twists and turns of his unexpected journey from real Estate to entrepreneurship, including how he’s growing a unique product in a crowded industry. He shares how he defines success, manages investor expectations, and the values that guide his brand’s growth. Tune in to hear Jack’s refreshing approach to building a company and staying focused. This episode is packed with insights for anyone looking to make their mark. Podcast Sponsor: Oswego Private…

Listen · 27:12
Triple Your Success With The Right Kpis &Raquo; Measure Success Artwork V2 1
Triple Your Success with the Right KPIs

What does it take to drive sustained growth in any organization? In this episode of the Measure Success Podcast, Arjun Sen shares his strategies for aligning teams, building trust, and setting KPIs th…

What does it take to…

What does it take to drive sustained growth in any organization? In this episode of the Measure Success Podcast, Arjun Sen shares his strategies for aligning teams, building trust, and setting KPIs that matter. With years of experience guiding global brands, Arjun provides actionable insights for leaders looking to improve their results. Discover how to: Focus on individual customers to build long-term trust Use storytelling to create a strong, authentic brand Measure success effectively to achieve consistent results Don't miss this opportunity to learn from one of the brightest strate…

Listen · 34:45
How To Get 25 Hours Back Weekly &Raquo; Measure Success Artwork V2 1
How To Get 25 Hours Back Weekly

In this episode of the Measure Success Podcast, Kris Ward, creator of "Win the Hour, Win the Day," shares her journey of transforming her life and business. Kris talks about how she reduced her work h…

In this episode of t…

In this episode of the Measure Success Podcast, Kris Ward, creator of "Win the Hour, Win the Day," shares her journey of transforming her life and business. Kris talks about how she reduced her work hours dramatically while achieving greater success and work-life balance. Tune in to discover actionable steps for reclaiming time, building sustainable systems, and increasing productivity. Whether you're a seasoned entrepreneur or just starting out, Kris’s insights will empower you to make impactful changes. Podcast Sponsor: Oswego Private Wealth Management Subscribe and set notifications to o…

Listen · 36:21
How To Get 25 Hours Back Weekly &Raquo; Measure Success Artwork V2 1
How To Get 25 Hours Back Weekly

In this episode of the Measure Success Podcast, Kris Ward, creator of "Win the Hour, Win the Day," shares her journey of transforming her life and business. Kris talks about how she reduced her work h…

In this episode of t…

In this episode of the Measure Success Podcast, Kris Ward, creator of "Win the Hour, Win the Day," shares her journey of transforming her life and business. Kris talks about how she reduced her work hours dramatically while achieving greater success and work-life balance. Tune in to discover actionable steps for reclaiming time, building sustainable systems, and increasing productivity. Whether you're a seasoned entrepreneur or just starting out, Kris’s insights will empower you to make impactful changes. Podcast Sponsor: Oswego Private Wealth Management Subscribe and set notifications to o…

Listen · 36:21
Overcoming Adversity: Jothy Rosenberg’s Story &Raquo; Measure Success Artwork V2 1
Overcoming Adversity: Jothy Rosenberg’s Story

In this episode, Jothy Rosenberg, startup founder and Cancer survivor, talks about resilience, grit, and the power of "who says I can't." As a seasoned entrepreneur, he shares insights into navigating…

In this episode, Jot…

In this episode, Jothy Rosenberg, startup founder and cancer survivor, talks about resilience, grit, and the power of "who says I can't." As a seasoned entrepreneur, he shares insights into navigating startup challenges, building strong teams, and mastering investor Relationships. Listen as Jothy discusses what it takes to succeed despite adversity, including how to achieve product-market fit and drive impactful growth. Dive into this episode to find out how resilience fuels success. Listen now to be inspired and learn actionable strategies. Subscribe and set notifications to our YouTube Chann…

Listen · 34:01
How To Improve C-Suite Retention In Pe Firms &Raquo; Measure Success Artwork V2 1
How To Improve C-Suite Retention In PE Firms

In this episode of the Measure Success Podcast, Alex Rawlings from Raw Selection delves into the complexities of executive hiring in private equity. With a 27% retention rate for C-suite hires in the…

In this episode of t…

In this episode of the Measure Success Podcast, Alex Rawlings from Raw Selection delves into the complexities of executive hiring in private equity. With a 27% retention rate for C-suite hires in the first year, many firms face costly turnover. Alex shares actionable insights on how to set a high standard for talent, build a robust hiring process, and improve executive retention. If you’re in private equity or looking to strengthen your hiring approach, this episode is packed with value. Next month we launch our podcast sponsors program, click to join!   Connect with Alex: Website:  www.r…

Listen · 44:36
How Technology Is Shaping Healthcare Access &Raquo; Measure Success Artwork V2 1
How Technology is Shaping Healthcare Access

On this episode of the Measure Success Podcast, we welcome Derek Streat, CEO of DexCare, who talks about improving healthcare access through Technology. Derek breaks down how data-driven solutions can…

On this episode of t…

On this episode of the Measure Success Podcast, we welcome Derek Streat, CEO of DexCare, who talks about improving healthcare access through technology. Derek breaks down how data-driven solutions can alleviate some of healthcare’s biggest challenges, like long wait times and provider shortages. He also touches on the ethical considerations of using AI in healthcare, particularly when it comes to balancing patient care with tech solutions. If you’re curious about the future of healthcare and how technology can make care more accessible, don’t miss this conversation. Subscribe and set not…

Listen · 40:31
Ditch The 9-5: How To Create Passive Income &Raquo; Measure Success Artwork V2 1
Ditch The 9-5: How To Create Passive Income

This week on the Measure Success Podcast, Mark Podolsky, also known as “The Land Geek,” reveals his approach to financial freedom. Through raw land investments, he has found a way to generate pass…

This week on the Mea…

This week on the Measure Success Podcast, Mark Podolsky, also known as “The Land Geek,” reveals his approach to financial freedom. Through raw land investments, he has found a way to generate passive income while freeing himself from the Stress of conventional success. Mark shares key insights on building a meaningful life by focusing on what truly matters. If you’re looking for a new perspective on wealth and purpose, this episode is for you. Next week we launch our podcast sponsorship program. Don’t miss out!  Catch the full conversation and start rethinking your success.   Mark Po…

Listen · 37:26
Introducing New Value-Based Pricing Insights &Raquo; Measure Success Artwork V2 1
Introducing New Value-Based Pricing Insights

In this episode of the Measure Success Podcast, Luis Scott shares his journey from attorney to successful entrepreneur. Learn how value-based pricing transformed his law firm, and how leading with lov…

In this episode of t…

In this episode of the Measure Success Podcast, Luis Scott shares his journey from attorney to successful entrepreneur. Learn how value-based pricing transformed his law firm, and how leading with love and grace has created a powerful work culture. Luis offers valuable insights for entrepreneurs and professionals looking to grow their businesses sustainably. Don't miss his strategies for turning challenges into opportunities for growth. Tune in now for actionable takeaways from this engaging conversation with Luis Scott. Interested in becoming a podcast sponsor? https://calendly.com/erin-gibne…

Listen · 34:05
Train Your Mind To Thrive Under Stress &Raquo; Measure Success Artwork V2 1
Train Your Mind to Thrive Under Stress

In today’s episode of the Measure Success Podcast, Dr. Amir Rashidian breaks down why stress isn’t inherently bad. Instead, he explains how stress can be a powerful force that drives success—if …

In today’s episode…

In today’s episode of the Measure Success Podcast, Dr. Amir Rashidian breaks down why stress isn’t inherently bad. Instead, he explains how stress can be a powerful force that drives success—if you know how to harness it. Discover practical tips for managing stress, boosting your health, and thriving in your personal and professional life. Don’t miss this insightful conversation! Subscribe and set notifications to our YouTube Channel.    Where to find Dr. Amir: Business Website:  https://www.midatlanticclinic.com  Author website:  https://drrashidian.com  LinkedIn: https://www.li…

Listen · 42:06
How To Build A Winning E-Commerce Strategy &Raquo; Measure Success Artwork V2 1
How To Build a Winning E-Commerce Strategy

In this episode of the Measure Success Podcast, we speak with Anatoliy Labinskiy, a four-time Two Comma Club award winner and E-Commerce expert. Anatoliy shares his story of starting with nothing and …

In this episode of t…

In this episode of the Measure Success Podcast, we speak with Anatoliy Labinskiy, a four-time Two Comma Club award winner and e-commerce expert. Anatoliy shares his story of starting with nothing and growing his business to international success, even during a time of war. He also discusses the importance of building a resilient team and scaling smartly. Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors Listen on your favorite podcast platform.   Where to find Anatoliy: Website:   https://gsmgrowthagency.com/  LinkedIn: https://www.linked…

Listen · 45:09
How Authentic Persuasion Leads To Sales Wins &Raquo; Measure Success Artwork V2 1
How Authentic Persuasion Leads to Sales Wins

In this episode of the Measure Success Podcast, Carl J. Cox is joined by Jason Cutter, a sales consultant who believes in the power of human connection in sales. Jason explains why understanding peop…

In this episode of t…

In this episode of the Measure Success Podcast, Carl J. Cox is joined by Jason Cutter, a sales consultant who believes in the power of human connection in sales. Jason explains why understanding people, not just products, is the key to driving sales in today's world. Learn how to build trust, overcome buyer hesitation, and scale your sales team with a human-first approach. Listen now to discover actionable strategies for making authentic connections and improving your sales process. Tune in to learn how to transform your sales strategy today!   🆓 Get a Free Copy of "Motivating a Sales Tea…

Listen · 43:38
How To Scale Your Business With Outsourcing &Raquo; Measure Success Artwork V2 1
How To Scale Your Business with Outsourcing

In this episode of Measure Success, Carl J. Cox talks with Joe Rare, an outsourcing expert who runs multiple businesses entirely with virtual assistants. Joe reveals his journey from traditional busin…

In this episode of M…

In this episode of Measure Success, Carl J. Cox talks with Joe Rare, an outsourcing expert who runs multiple businesses entirely with virtual assistants. Joe reveals his journey from traditional business operations to a fully outsourced model, sharing the strategies that have allowed him to scale efficiently. Tune in to hear Joe's approach to creating a remote work culture, managing teams across the globe, and the key benefits of outsourcing. If you're looking to optimize your business operations, this episode is a must-listen. Catch the full episode and discover how to take your business to t…

Listen · 43:10
How To Transform Your Business In 6 Months &Raquo; Measure Success Artwork V2 1
How To Transform Your Business In 6 Months

In this episode of the Measure Success Podcast, we talk with Michaelangelo Gerardi, who scaled his fitness business to over $1M without any paid ads. Michaelangelo reveals how he transitioned from phy…

In this episode of t…

In this episode of the Measure Success Podcast, we talk with Michaelangelo Gerardi, who scaled his fitness business to over $1M without any paid ads. Michaelangelo reveals how he transitioned from physical Therapy to online Coaching, helping over 100 coaches achieve six-figure incomes in under six months. Tune in to learn his strategies for leveraging organic content and consistency to build a successful business. Don’t miss this episode packed with actionable insights!   Connect with Michaelangelo: Website: https://www.gerardiperformance.com/  LinkedIn: https://www.linkedin.com/in/michael…

Listen · 38:11

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