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Carl Cox CEO, Measure Success Podcast Host, Author Lost at CEO

Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. Early in his career, he started at PricewaterhouseCoopers. He is a certified Gallup Coach for Clifton Strengths.

Carl J. Cox is author of Lost at CEO, An Entrepreneur’s Guide to Strategy, which reached #1 Amazon bestseller in 12 separate categories at launch in May 2023. He is the host of the Measure Success Podcast, where he talks with CEOs, authors, and extraordinary achievers about effective strategies that inspire success in business as well as their personal life. His company donates 10% of their client net revenues towards charitable organizations.

Carl has been married for over 25 years and they have four children. He coached over 20 winning seasons in youth football, basketball, and baseball. Today, Carl enjoys spending time with family and friends, traveling, reading books, and playing golf. He resides in North Plains, Oregon.

Recent Content

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How To Build A Winning E-Commerce Strategy &Raquo; Measure Success Artwork V2 1
How To Build a Winning E-Commerce Strategy

In this episode of the Measure Success Podcast, we speak with Anatoliy Labinskiy, a four-time Two Comma Club award winner and e-commerce expert. Anatoliy shares his story of starting with nothing and …

In this episode of t…

In this episode of the Measure Success Podcast, we speak with Anatoliy Labinskiy, a four-time Two Comma Club award winner and e-commerce expert. Anatoliy shares his story of starting with nothing and growing his business to international success, even during a time of war. He also discusses the importance of building a resilient team and scaling smartly. Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors Listen on your favorite podcast platform.   Where to find Anatoliy: Website:   https://gsmgrowthagency.com/  LinkedIn: https://www.linked…

Listen · 45:09
How Authentic Persuasion Leads To Sales Wins &Raquo; Measure Success Artwork V2 1
How Authentic Persuasion Leads to Sales Wins

In this episode of the Measure Success Podcast, Carl J. Cox is joined by Jason Cutter, a sales consultant who believes in the power of human connection in sales. Jason explains why understanding peop…

In this episode of t…

In this episode of the Measure Success Podcast, Carl J. Cox is joined by Jason Cutter, a sales consultant who believes in the power of human connection in sales. Jason explains why understanding people, not just products, is the key to driving sales in today's world. Learn how to build trust, overcome buyer hesitation, and scale your sales team with a human-first approach. Listen now to discover actionable strategies for making authentic connections and improving your sales process. Tune in to learn how to transform your sales strategy today!   🆓 Get a Free Copy of "Motivating a Sales Tea…

Listen · 43:38
How To Scale Your Business With Outsourcing &Raquo; Measure Success Artwork V2 1
How To Scale Your Business with Outsourcing

In this episode of Measure Success, Carl J. Cox talks with Joe Rare, an outsourcing expert who runs multiple businesses entirely with virtual assistants. Joe reveals his journey from traditional busin…

In this episode of M…

In this episode of Measure Success, Carl J. Cox talks with Joe Rare, an outsourcing expert who runs multiple businesses entirely with virtual assistants. Joe reveals his journey from traditional business operations to a fully outsourced model, sharing the strategies that have allowed him to scale efficiently. Tune in to hear Joe's approach to creating a remote work culture, managing teams across the globe, and the key benefits of outsourcing. If you're looking to optimize your business operations, this episode is a must-listen. Catch the full episode and discover how to take your business to t…

Listen · 43:10
How To Transform Your Business In 6 Months &Raquo; Measure Success Artwork V2 1
How To Transform Your Business In 6 Months

In this episode of the Measure Success Podcast, we talk with Michaelangelo Gerardi, who scaled his fitness business to over $1M without any paid ads. Michaelangelo reveals how he transitioned from phy…

In this episode of t…

In this episode of the Measure Success Podcast, we talk with Michaelangelo Gerardi, who scaled his fitness business to over $1M without any paid ads. Michaelangelo reveals how he transitioned from physical Therapy to online Coaching, helping over 100 coaches achieve six-figure incomes in under six months. Tune in to learn his strategies for leveraging organic content and consistency to build a successful business. Don’t miss this episode packed with actionable insights!   Connect with Michaelangelo: Website: https://www.gerardiperformance.com/  LinkedIn: https://www.linkedin.com/in/michael…

Listen · 38:11
Uplifting Success: Mark J. Silverman’s Secrets &Raquo; Measure Success Artwork V2 1
Uplifting Success: Mark J. Silverman’s Secrets

In this episode of Measure Success, we explore the incredible journey of Mark J. Silverman, who went from being homeless to becoming a successful entrepreneur and executive coach. Mark shares how he o…

In this episode of M…

In this episode of Measure Success, we explore the incredible journey of Mark J. Silverman, who went from being homeless to becoming a successful entrepreneur and executive coach. Mark shares how he overcame significant challenges and built a thriving career. This episode offers valuable insights into resilience, leadership, and strategic growth. Don’t miss out on Mark’s inspiring story and practical advice. Tune in now to learn strategies that can transform your life and business! Subscribe and set notifications to our YouTube Channel.    Connect with Mark: Website: http://www.markjsilv…

Listen · 40:43
How To Mitigate Cyber Risks: Rick Jordan &Raquo; Measure Success Graphic 2 20240820 Axu1Hppxi4
How To Mitigate Cyber Risks: Rick Jordan

In this episode, Rick Jordan, CEO of Reach Out IT, shares his journey from startup to public company by prioritizing cybersecurity. He discusses why he chose to go public, the challenges of scaling an…

In this episode, Ric…

In this episode, Rick Jordan, CEO of Reach Out IT, shares his journey from startup to public company by prioritizing cybersecurity. He discusses why he chose to go public, the challenges of scaling an IT business, and the importance of cybersecurity training for small and medium-sized businesses. Rick’s insights offer valuable lessons for anyone looking to grow their business while staying secure. Don’t miss this episode if you want to learn how to protect and scale your business effectively. What are the risks are in your IT strategy? Take our $4M Strategy™ Risk Assessment to find out!…

Listen · 19:29
More Sales Psychology With Expert Nicole Cramer &Raquo; Measure Success Graphic 2 20240813 Xh41Whkunp
More Sales Psychology With Expert Nicole Cramer

In this episode of the Measure Success Podcast, we explore the fascinating journey of Nicole Cramer, who transitioned from a 15-year career as a high school math teacher to becoming a leading sales co…

In this episode of t…

In this episode of the Measure Success Podcast, we explore the fascinating journey of Nicole Cramer, who transitioned from a 15-year career as a high school math teacher to becoming a leading sales coach. Nicole dives deep into the concept of relationship selling and why it’s more effective than transactional approaches. She offers actionable insights on how to use sales psychology to better connect with clients and achieve lasting success. Tune in to discover how you can apply these strategies to your own business and boost your sales performance. Don’t miss this valuable conversation!  …

Listen · 41:00
Transform Your Business: Proven Strategies For Growth &Raquo; Measure Success Graphic 2 20240806 S7Yu33Mlc7
Transform Your Business: Proven Strategies for Growth

In this episode of Measure Success, host Carl J. Cox sits down with Zach Carlin, a former athlete who transitioned into a successful entrepreneur. Zach discusses his journey from professional sports t…

In this episode of M…

In this episode of Measure Success, host Carl J. Cox sits down with Zach Carlin, a former athlete who transitioned into a successful entrepreneur. Zach discusses his journey from professional sports to mastering gym ownership and consulting for top companies. Key Takeaways: The power of intentional responsibility. Leveraging customer feedback for growth. The importance of systems and processes. Listen now to gain valuable insights and strategies to scale your business effectively. Don't miss this inspiring conversation! Subscribe & set notifications to our YouTube channel. Connect …

Listen · 45:34
What Happens With Being 'We' Leaders: Kyle Mcdowell &Raquo; Measure Success Graphic 2 20240730 4Cl6Fcnlj8
What Happens With Being 'We' Leaders: Kyle McDowell

In this episode of the Measure Success Podcast, Carl J Cox interviews Kyle McDowell, former senior executive and best-selling author of "Begin with We." Kyle discusses his "10 We's" principles that dr…

In this episode of t…

In this episode of the Measure Success Podcast, Carl J Cox interviews Kyle McDowell, former senior executive and best-selling author of "Begin with We." Kyle discusses his "10 We's" principles that drive cultural transformation. Key Takeaways: Embed the "10 We's" in your corporate culture. Foster a collaborative environment using Kyle's practical tips. Insights from leading 15,000 employees at a Fortune 10 company.   Subscribe to our YouTube channel.   Connect with Kyle: Website:  https://kylemcdowellinc.com  LinkedIn: https://www.linkedin.com/in/kylemcdowellinc/  Facebook https:/…

Listen · 35:45
Success Insights With Gino Barbaro: Real Estate &Amp; Life &Raquo; Measure Success Graphic 2 20240624 Njn60Zd88J
Success Insights with Gino Barbaro: Real Estate & Life

Join us on this invigorating journey on the "Measure Success Podcast" as our host, Carl J. Cox, engages with the multifaceted entrepreneur and investor, Gino Barbaro. Gino brings a treasure trove of i…

Join us on this invi…

Join us on this invigorating journey on the "Measure Success Podcast" as our host, Carl J. Cox, engages with the multifaceted entrepreneur and investor, Gino Barbaro. Gino brings a treasure trove of insights from his expansive career in Real Estate and his philosophical approach to business and life. 🔑 Key Highlights: Real Estate Ventures: Dive into Gino's experience growing a real estate portfolio worth $280 million, encompassing over 2,000 multifamily units. Discover the challenges and victories that have shaped his career. Entrepreneurial Wisdom: Gino shares invaluable lessons on …

Listen · 22:48
Winning The Moment With Cody Adent: Key Insights For Entrepreneurs &Raquo; Measure Success Graphic 2 20240617 Ehhx0G5W4R
Winning the Moment with Cody Adent: Key Insights for Entrepreneurs

Join us on this episode of the Measure Success Podcast as we talk with Cody Adent, entrepreneur and author of "Winning the Moment." Cody shares his journey from skipping college to founding his first …

Join us on this epis…

Join us on this episode of the Measure Success Podcast as we talk with Cody Adent, entrepreneur and author of "Winning the Moment." Cody shares his journey from skipping college to founding his first business at 19, and now leading as the president and CFO of Vibrant Management. In our discussion, Cody reveals the pivotal experiences that shaped his professional path and personal philosophy. He opens up about the challenges and triumphs of his entrepreneurial journey, the lessons learned from transitioning into a professional speaker, and the importance of seizing every moment. Whether you're …

Listen · 39:26
Strategic Leadership With David Kitchen &Raquo; Measure Success Graphic 2 Copy
Strategic Leadership with David Kitchen

🎙️ Dive into a masterclass in leadership on this week's episode of the Measure Success Podcast! We're thrilled to have David Kitchen, a renowned leadership consultant and author, join us to share…

🎙️ Dive into a …

🎙️ Dive into a masterclass in leadership on this week's episode of the Measure Success Podcast! We're thrilled to have David Kitchen, a renowned leadership consultant and author, join us to share his invaluable insights on simplifying leadership, culture, and high performance in any organization.   In this episode, David discusses the transformative power of his five C's: Character, Consistency, Commitment, Creativity, and Communication. He shares stories from his journey, including lessons learned from his earliest days as the youngest head strength coach in the country to his current r…

Listen · 35:16
From Press Releases To Profit: Insights From Mickie Kennedy &Raquo; Measure Success Graphic 2 20240604 Swa8R7Ssh8
From Press Releases to Profit: Insights from Mickie Kennedy

🚀 New Podcast Episode 🎧 Join us on the Measure Success Podcast with Carl J. Cox as we dive into the world of press releases and traditional media with Mickie Kennedy, founder and president of e…

🚀 New Podcast Ep…

🚀 New Podcast Episode 🎧 Join us on the Measure Success Podcast with Carl J. Cox as we dive into the world of press releases and traditional media with Mickie Kennedy, founder and president of eReleases. Discover how small businesses can leverage press releases to increase visibility and credibility in today's digital age. In this episode, you'll learn: The enduring value of press releases in building trust and credibility. How to effectively distribute press releases to reach your target audience. Real-life success stories and practical tips from Mickie's extensive experience. …

Listen · 36:24
Key Business Strategies For Success: Olivia Atkin &Raquo; Measure Success Graphic 2 20240527 Ij210Duuxc
Key Business Strategies for Success: Olivia Atkin

Join us on this inspiring episode of the Measure Success Podcast, hosted by Carl J. Cox, featuring guest Olivia Atkin, a dynamic entrepreneur and author. Olivia shares insights from her journey of bui…

Join us on this insp…

Join us on this inspiring episode of the Measure Success Podcast, hosted by Carl J. Cox, featuring guest Olivia Atkin, a dynamic entrepreneur and author. Olivia shares insights from her journey of building a multifaceted platform designed to empower others to reach their full potential. In this episode, Olivia talks about her philosophy on achieving success both personally and professionally, how to redefine goals as you grow, and the importance of strategic planning in business. Episode Highlights: Introduction to Olivia Atkin - Discover how Olivia's business, Achieving Success LLC, helps i…

Listen · 38:22
Boost Eq For Success: Insights With Phil Johnson &Raquo; Measure Success Graphic 2 20240521 6Kugpj2Sdp
Boost EQ for Success: Insights with Phil Johnson

Join host Carl J. Cox in a conversation with Phil Johnson, founder of the Master of Business Leadership Program, on this week’s episode of the Measure Success Podcast. Listen as they discuss the tra…

Join host Carl J. Co…

Join host Carl J. Cox in a conversation with Phil Johnson, founder of the Master of Business Leadership Program, on this week’s episode of the Measure Success Podcast. Listen as they discuss the transformative power of emotional intelligence (EQ) in our rapidly changing world, as Phil shares his expert insights on adapting to technological advancements and societal shifts.   In This Episode, You'll Discover: Why emotional intelligence is crucial for both personal and professional success. Strategies to enhance your emotional intelligence to thrive in the face of global changes. Insigh…

Listen · 35:09
Mastering M&Amp;A: Legal Tips From Addison Adams &Raquo; Measure Success Artwork V2 1
Mastering M&A: Legal Tips from Addison Adams

🎙️ Dive into the dynamic world of mergers and acquisitions on this week’s episode of the Measure Success Podcast! Join us as we sit down with Addison Adams, California's M&A expert and the …

🎙️ Dive into th…

🎙️ Dive into the dynamic world of mergers and acquisitions on this week’s episode of the Measure Success Podcast! Join us as we sit down with Addison Adams, California's M&A expert and the founder of Adams Corporate Law. Discover essential legal strategies and insider tips that can help you navigate the complexities of corporate transactions. In this episode, Addison shares his journey from litigation to leading major corporate deals, offering actionable advice for business owners looking to prepare for a sale, avoid common pitfalls, and maximize their company’s value. Whether you…

Listen · 36:28
Strategic Marketing For Growth With Branden Cobb &Raquo; Measure Success Graphic 2 20240507 Jlaef7C9Qb
Strategic Marketing for Growth with Branden Cobb

Dive into the world of strategic marketing with our latest podcast episode featuring Branden Cobb, a seasoned marketing expert and fractional Chief Marketing Officer. Hosted by Carl J. Cox, this episo…

Dive into the world …

Dive into the world of strategic marketing with our latest podcast episode featuring Branden Cobb, a seasoned marketing expert and fractional Chief Marketing Officer. Hosted by Carl J. Cox, this episode unveils effective strategies that help small to medium-sized enterprises (SMEs) not just survive but thrive. In This Episode: Learn how Branden has helped SMEs scale and become profitable through targeted marketing strategies. Discover the nuances between working with large corporations and smaller businesses, and why tailored approaches are crucial. Get insights on how to effectively tra…

Listen · 31:09
Mastering Decision-Making In Uncertainty With Sheldon Bernard &Raquo; Measure Success Graphic 9.01.20 Am
Mastering Decision-Making in Uncertainty with Sheldon Bernard

Join us on this episode of the Measure Success Podcast as we sit down for a 2nd time with Sheldon Bernard, a pioneer in applied decision sciences and the founder of 440 Management. Dive into a rivetin…

Join us on this epis…

Join us on this episode of the Measure Success Podcast as we sit down for a 2nd time with Sheldon Bernard, a pioneer in applied decision sciences and the founder of 440 Management. Dive into a riveting discussion on the nuances of decision-making in the face of uncertainty and how cognitive biases influence our choices. Sheldon shares his unique 'DIRECT' framework, providing practical advice for better decision-making in business and life. In This Episode, You'll Discover: How to identify and combat cognitive biases in decision-making. Insights into Sheldon's 'DIRECT' framework for tacklin…

Listen · 41:17

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