The Making of Kate Spade and Frances Valentine with Co-Founder & Fashion Visionary Elyce Arons
- The Making of Kate Spade and Frances Valentine with Co-Founder & Fashion Visionary Elyce Arons Christina Daves 32:35
Elyce Arons is the co-founder of both Kate Spade and Frances Valentine, two iconic brands that have defined accessible luxury in the fashion world. Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design.
In this episode, Elyce sits down with Christina Daves to share her inspiring journey, beginning with her friendship and partnership with the late Kate Spade. She talks about how a shared love for fashion blossomed into the Kate Spade brand, why they used potato sacks for their first handbag collection, and the challenges of breaking into the fashion industry. Elyce also discusses how they built Kate Spade from a small apartment operation to a globally recognized brand, and the decision to eventually sell the business to Neiman Marcus.
Elyce's love for fashion led her to co-found Frances Valentine, a world renowned brand. She discusses the company's early Growth, how she incorporates vintage-inspired designs with modern sensibilities, and what the future holds. As if she isn't busy enough, Elyce also shares a glimpse of her upcoming book she's been working hard on.
Find more from Elyce here:
Website: https://francesvalentine.com/
Kate Spade: https://www.katespadeoutlet.com/
LinkedIn: https://www.linkedin.com/in/elyce-arons-544a69108/
Instagram: https://www.instagram.com/elyce_arons/?hl=en
Hear more great episodes like Elyce’s by subscribing to the show here:
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Let’s Connect
Facebook: PR for Anyone
Instagram: @christinadavesofficial
Twitter: @PRforAnyone
LinkedIn: Christina Daves
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00:25 – Introduction and Welcoming the Guest
00:59 – Early Life and College Days
02:35 – Discovering Vintage Fashion in Wichita, Kansas
04:33 – Meeting Katie Brosnahan and Building a Friendship
06:37 – Launching Kate Spade and the Early Days
09:28 – The Inspiration for the Handbag Company
14:17 – The Evolution of Kate Spade and Going Global
16:42 – Selling Kate Spade to Neiman Marcus
19:25 – Stepping Away from the Company and Moving Forward
22:12 – Launching Frances Valentine
25:45 – Expansion into Apparel and Accessories
28:06 – Current Business Focus and New Book Announcement
31:43 – Future Plans for Frances Valentine
