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March 24th, 2025

Mindset Shifts for Agency Owners: Colby Wegter on Overcoming Fear and Prioritizing Strategic Growth

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Mindset Shifts for Agency Owners: Colby Wegter on Overcoming Fear and Prioritizing Strategic Growth
  1. Mindset Shifts for Agency Owners: Colby Wegter on Overcoming Fear and Prioritizing Strategic Growth 54:11

Colby Wegter‘s journey from Burnout to business success offers invaluable insights for agency owners looking to create a more balanced life while achieving growth. After facing intense challenges in his teaching career, Colby transitioned to digital marketing, only to encounter burnout once again while managing a large client base. Through strategic shifts like setting boundaries and implementing the “two-hour rule,” Colby reduced his work hours from 70 to just 8 hours a week, ultimately doubling his company’s revenue.

A key lesson from Colby’s story is the importance of focusing on one core service rather than spreading resources too thin. By mastering a specific niche and referring out work to specialists, agencies can establish credibility and deliver exceptional results. Colby emphasizes the need for mindset shifts that encourage working smarter, not harder, and prioritizing strategic thinking to foster long-term growth without sacrificing personal well-being.

If you’re ready to scale your agency and reclaim your time, Colby Wegter’s expertise can help guide you on this journey. His personalized approach through the Autonomy Agency helps business owners achieve seven-figure success while working fewer hours. To learn more about Colby’s methods and receive valuable insights directly to your inbox, sign up for his newsletter.

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Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.

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