What does it take to evolve from a door-to-door egg salesman at 14 to a renowned luxury portrait photographer and eventually a business coach and author? Join us as we explore the incredible journey of Jeffrey Shaw, a lifelong entrepreneur whose story is a masterclass in resilience and strategic thinking. Learn how Jeffrey mastered the psychology of luxury buyers and harnessed this understanding to build a 40-year self-employed career, proving that aligning with customer mindsets is essential whether you’re catering to Walmart shoppers or high-end clientele.

Ever wondered how a successful photographer transitions into a business coach and multi-time author? Jeffrey shares his transformative journey, highlighting the comfort and challenges of working with affluent clients and the courage it took to step into a broader market. Discover the pivotal moments that pushed Jeffrey out of his comfort zone, leading him to become a TEDx speaker, podcaster, and an influential thought leader in the entrepreneurial world. Hear about his decade-long podcast journey and the strategies he used to overcome shyness and expand his impact.

We’ll also uncover Jeffrey’s principles of exceptionalism in business, from fostering exceptional customer Relationships to integrating Personal Development with business strategies. Learn about The Self-Employed Life and Business Institute, a comprehensive program designed to empower self-employed individuals. Jeffrey’s insights on mentorship, inspirational quotes, and the importance of aligning your mindset with your goals are sure to motivate and provide actionable steps for both personal and business growth. Don’t miss this episode filled with valuable lessons and inspiration to elevate your business and life.

We’re happy you’re here! Like the pod?

• Visit our website!
• Start your trial on Simplified!

Most Recent Episodes

September 20, 2024

Josef Schinwald on Overcoming the Fear of Public Speaking

Josef Schinwald’s path through Eastern philosophy, e-commerce, and media has influenced his unique viewpoint on marketing, framing it as a crucial investment rather than just a cost. With a varied...

Listen · 42:51

September 19, 2024

How to Become a Woman in Tech: Insights from Trina Celeste Limpert

Trina Celeste Limpert, a tech entrepreneur and CEO of RizeNext Corp, emphasizes her journey from a 1994 programming class to advocating for tech Education for mothers through her nonprofit,...

Listen · 39:38

September 18, 2024

The 7 Stages of the Founder’s Journey: Scaling with Scott Ritzheimer

As an influential figure in the world of entrepreneurship, Scott Ritzheimer has turned an unexpected start into a remarkable career, advising over 20,000 startups and nonprofits. His book, The...

Listen · 36:31

Load More Episodes

Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.