This week @themuthership provides a social media overview that gives you the basics with insider tips on how to maximize your presence on social media as a brand or business that has a team.
Clarify Your Goals
Determine your goal on social media, promoting your business, showcasing expertise, being visible, or navigating social media credibility. A sales-driven approach can result in a "non-social vibe" for your content, leading to content that feels salesy rather than engaging. Focus on blending your goals with showing up in an authentic way.
Try Engaging Content Types
Companies often use static posts (e.g., photos or carousels), as that is easier to create in advance and approve, but need to shift toward more dynamic, engaging content if you want to succeed.
Find Your Superstars
Decide who in your organization will be the face of the content—considering different personalities and comfort levels with appearing on camera. Consider roles within the company, like content creators, on-camera personalities, and support roles for behind-the-scenes footage.
Be mindful of proprietary content—some projects may not be shareable due to contracts or confidentiality. Take care when revealing behind-the-scenes footage to avoid potential issues with clients or brands.
Learn from Your Mistakes
Tune into the podcast to hear a personal story from Helen about a time when she shared content that wasn’t supposed to be seen. Remember that for the most part social media is NOT an emergency and mistakes can be fixed.
Types of Content to Create
Team Interviews: Ask team members to explain their roles, which can be fun and informative (e.g., explaining what a copywriter, art director, or sound engineer does).
Behind-the-Scenes Content: Show behind the scenes of your work (e.g., packing lobsters, making belts) to make your business more relatable and engaging to those outside your industry.
Vlogs: Share your day-to-day experiences in your work environment, such as a film set or other production activities.
Why Trends Are Important
Participate in trending sounds or challenges on platforms like Instagram, TikTok, and YouTube to improve visibility and engagement. Use a trending sound and creatively apply it to your business, such as showing behind-the-scenes moments or reusing old content, or use a trending sound for announcements (e.g., "You will be…") to showcase business milestones or new services.
When you participate in trends, the algorithm tends to push your video to a larger audience, increasing visibility. Participating in trends makes your business appear social media-savvy, which builds trust with audiences.
Set Your Team Up for Success
Set up clear processes for social media management: Who is shooting, editing, posting, and writing captions?
Not every post will be a viral hit so don’t over think it. If a post doesn’t perform well, don’t get discouraged, keep posting. Even if something doesn’t perform well, you’ll learn from the experience and improve with every new post.
Consistently posting leads to improvement. The more you post, the better you get at it.
Eyes on the Prize
Keep pushing forward with content creation, the more you create, the better you get. Your content will improve over time, and even if early posts weren’t perfect, they’re part of the learning journey.
Utilize tools and support (like Socialize Studio) to stay motivated, get feedback, and stay accountable! Check it out here!: https://www.hellosocialize.com
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