128 – Why Your Story is Your Most Valuable Asset in Business
- 128 - Why Your Story is Your Most Valuable Asset in Business 30:47
Are you leveraging your most unique asset in sales and leadership? Your story is the one thing your competitors can’t copy. Join us as we explore how to use storytelling to connect deeply with clients and stand out in business. You’ll never look at public speaking the same way again.
“Your competitor can’t tell your story—and that’s your biggest advantage.” – Michael Davis
In this episode of “The Good, Bad, and Ugly of Business,” host Catryn Becker is joined by storytelling expert Michael Davis, founder of Speaking CPR. They explore the profound impact of storytelling in sales, leadership, and public speaking. Michael explains how storytelling allows individuals to connect authentically with their audience, highlighting that personal stories—especially those born out of mistakes or failures—are powerful tools that competitors cannot replicate. He shares insights into why many people fear public speaking, explaining that the real fear is often tied to potential humiliation rather than the act of speaking itself.
Throughout the conversation, Michael emphasizes the importance of embracing authenticity in communication. Rather than striving for perfection, he encourages individuals to lean into their unique experiences, even those that might not seem noteworthy. By sharing genuine stories that convey lessons learned, professionals can foster deeper connections with clients, teams, and audiences. The episode wraps up with practical advice on how to overcome fear and trust in the power of one’s own narrative to drive business success.
Connect with Catryn Becker
- Website: https://optimizewe.com
- Email: Catryn@OptimizeWe.com
- LinkedIn: https://www.linkedin.com/in/catrynbecker/
- YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
- Instagram: https://www.instagram.com/relax_with_catryn
Connect with Michael Davis
- Website (Speaking CPR): https://speakingcpr.com/
- Email: mike@speakingcpr.com
- Linked In: www.linkedin.com/in/michaeldavisspeakingcpr
- YouTube: http://bit.ly/SpeakingCPRYouTube
About Catryn Becker
Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.
Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is “pregret”—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.
She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.
About Michael Davis
Michael Davis helps businesses sell more, create efficient teams, and increase leadership influence through more effective speaking and communication. His passion for his work was born when he was humiliated in front of his first grade class. That kept him from voluntarily standing in front of groups of any size for the next 25 years. A threatened job loss motivated Michael to deal with his fear. With the help of world class speakers, he discovered the skills and tools to become an effective speaker, trainer, and coach. Michael has helped professionals on five continents to deliver presentations that have been viewed over five million times. He’s the author of seven books on storytelling and speaking, and is the founder of Speaking CPR.
He lives in Blue Ash, Ohio with his family, and the overlords of their house, Sky the Super Chihuahua and her underling, Riley the Mini-Chihuahua.
