Pitching with Dave Bricker, Paula Rizzo & Michael Roderick
Pitching is essential, no matter what your business. It’s a skill relevant to your personal life, as well. On this week on GoalChat, Debra Eckerling discusses Pitching with Dave Bricker, Paula Rizzo, and Michael Roderick. Dave Bricker is a Business Storytelling Expert, Speakipedia; Paula is a Media Consultant and Trainer, Listful Living; and Michael is a Connector, Small Pond Enterprises.
The trio shares what is pitching … and what is not. Dave, Paula, and Michael also talk about how to create a pitch, as well as what it takes to stand out and succeed.
What is Pitching?
– Dave: Sales. It’s the process of changing the conversation from price to value
– Paula: Sharing your ideas and hoping people like them
– Michael: A solid communication of the value that you can provide
What Goes into a Pitch
– Paula: The hook, the twist, and the takeaway
– Michael: Accessibility, influence, and memorability
– Dave: A pitch is a CAST Call: Conflict, agitation, solution, transformation, and then a call to action
Goals
– Dave: Stop talking about yourself and start talking about the person you are serving
– Paula: Make a list of the questions you are always answering; a pitch is not about what you know, it’s what others care about
– Michael: Step out of the longest line; those are full of the people who do not think they have a shot and getting access. Instead, find innovative ways to do the outreach; you never know the amazing results waiting for you
Final Thoughts
– Michael: Everybody’s a celebrity to somebody, but celebrity is relative to everybody
– Paula: Don’t be so hard on yourself. Pitching is hard. Keep going. Success is out there
– Dave: Enjoy the journey. Stop worrying about where you are not. If you put one foot in front of the other and head in the right direction, the top of the mountain has no choice but to come to you
Read the full recap and get the links discussed: https://thedebmethod.com/pitching-dave-bricker-paula-rizzo-michael-roderick
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What’s your best speaking tip? Please share in the comments.
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Debra Eckerling is the author of "Your Goal Guide" and founder of The D*E*B Method for Goal-Setting Simplified.
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