Leaders Need to Ditch Conventional Messaging with Mark Levy
- Leaders Need to Ditch Conventional Messaging with Mark Levy Karl Staib 40:41
Join us for a discussion standing out in a crowded leadership space. Mark Levy is a Differentiation expert and former advisor to Simon Sinek. One of my favorite parts of the interview is how he encourages clients to gather stories and use them at work.
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Highlights from the interview:
1. Differentiation and positioning
Mark discusses the importance of differentiation and positioning for businesses and leaders. He explains how he helps organizations and individuals stand out through unique ideas, messaging, and strategies. They discuss examples of how leaders can differentiate themselves and their organizations.
2. Gathering and using stories
Mark shares techniques for gathering and leveraging stories within an organization, including having leaders share “proud moments” and systematically collecting stories about reliability, problem-solving, and other vital themes. They discuss how this can empower employees to communicate the company’s unique value effectively.
3. The power of free-writing
Mark introduces the free-writing technique he learned from author Peter Elbow. This technique involves 10-minute bursts of uninterrupted writing to access new ideas and insights. He explains how this process can help overcome the limitations of the internal editor and lead to creative breakthroughs.
You can learn more about Mark Levy over at Levy Innovation. You can also connect with him on LinkedIn.
As always, if you have any questions or want to submit an amazing guest for the podcast, just reach out to me on the Systematic Leader website, and I’ll do my best to get them on. If you enjoy the interview, please take one minute to rate the Systematic Leader podcast on your favorite platform. Thanks!
